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Google’s John Mueller recently advised against blindly following what big sites do when it comes to SEO. This topic was addressed in a Reddit thread in which a person asks whether they should listen to Google’s advice or follow what big sites are doing. In particular, this question referred to canonical tags for pagination. The original poster of the Reddit thread points out how Google recommends canonical pages should point a canonical tag at themselves. While big sites, on the other hand, point their canonical tag toward the first page in a series. John Mueller’s Response Mueller begins his response by advising against following what big sites are doing with […]
A key element to effective influencer marketing is finding the right influencers for your brands. These apps will help.
Facebook is testing a new option which would enable you to share your Facebook Stories with a smaller group of users.
Facebook is removing the option to add guests to your live-streams, which it first rolled out back in 2017.
YouTube Masthead ads on TV screens are now widely available for all advertisers to buy on a CPM basis. This announcement comes following successful test campaigns in select markets. In September, YouTube ran an open beta for advertisers to take over the YouTube Masthead on TVs. FOX was among the companies testing the YouTube Masthead on TV screens over the past month, driving awareness for the show The Masked Singer. Natalie Park, VP of Media, FOX says: “This first-of-its-kind initiative reaches viewers where they live, right at their point of viewing, and with YouTube’s scale, it’s the perfect partnership and a fantastic way to promote our #1 show.” Advertisers can […]
Google Ads will provide advertisers with more transparency into the performance of smart bidding strategies. In the bid strategy report, advertisers can now view the top bidding signals that are driving the success of their ad campaign. Top bidding signals may include, but are not limited to: Device type Location Day of week Time of day Keywords The bid strategy report may also include combinations of the above signals. For example, the report may show that people are more likely to convert when searching for the keyword “business” in Los Angeles on a Saturday. Top bidding signals will be viewable for campaigns using Target CPA and Maximize conversions on Search. […]
We’re covering Google’s new political ad policies and more news you need to know on this Marketing O’Clock. The post Google’s New Political Ad Policies & This Week’s News [PODCAST] via @shepzirnheld appeared first on Search Engine Journal.
The WSJ recently did an ‘expose’ of Google. Here are five of the most egregious errors found in that article. The post The Top 5 Things Wrong in the WSJ ‘Expose’ of Google appeared first on Search Engine Journal.