The True Value of Top Publisher Links

The True Value of Top Publisher Links

I’m often asked about what results are earned through content marketing and digital PR. So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. Then I examined which publishers can have the biggest impact on rankings. My goal was to answer this question: What sort of median bump can be expected when your brand secures media coverage? And how can you potentially get the biggest organic lift? First off: Top-tier links matter a great deal This chart represents the […]

Baby Boomer Travelers: What Marketers Need to Know [Infographic]

Baby Boomer Travelers: What Marketers Need to Know [Infographic]

For those working in the tourism and hospitality sector, older travelers are a key market, with more money to spend, more free time on their hands, and increased inclination to see new things. And in more recent times, the motivation for such travel has shifted. With younger generations more willing to travel for work or leisure, and many eventually moving to new locations, older travelers are now heading off to catch up with kids and grandkids, which shifts the motivations, an important trend for marketers to note. This is one of several key shifts highlighted in this new infographic from MDG Advertising, which looks at the how and why of […]

7 Tips to Build a Killer Email Marketing List and Grow Your Business [Infographic]

7 Tips to Build a Killer Email Marketing List and Grow Your Business [Infographic]

Published Jan. 19, 2020 Are you looking for new ways to grow your email subscriber list? Want to advance your email marketing strategy to the next level? The team from Campaigner share their tips for email marketing success in this infographic. Here’s a quick summary: Build an online profile Promote your email campaigns on social media Set expectations and be transparent with your subscribers Leverage YouTube Create opt-in incentives Include a sign-up box on your checkout page Include forms on high-traffic pages Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

5 Ways to Improve Your B2B Social Media Marketing Strategy in 2020 [Infographic]

5 Ways to Improve Your B2B Social Media Marketing Strategy in 2020 [Infographic]

Are you looking to improve the social media marketing approach for your B2B business in 2020? While much of the general social media marketing advice applies to B2C brands, and how they can maximize reach and results via social channels, it’s worth noting that a lot of the same tactics now apply to B2B organizations as well, with more and more people becoming increasingly accustomed to social outreach methods. Case in point – in this infographic, the team from HelpSquad have listed a range of ways in which B2B organizations are generating great results on social, and you’ll note that many of these processes are the same as those being […]

7 Ways to Improve Your Email Subject Lines [Infographic]

7 Ways to Improve Your Email Subject Lines [Infographic]

With billions of emails being sent every day, getting your message to stand out is difficult, and you generally have to go that extra step to maximize email performance. That means tweaking and refining every element, and your subject lines are likely a bigger consideration in this respect than you’d think. Did you know that some 47% of consumers will decide whether or not to open an email based on the subject line alone? Every word, every letter counts. If you want to improve your email marketing performance in 2020, then your subject lines are a good place to start, and this listing of tips and stats from the team […]

17 Step Checklist to Successfully Create and Promote a Blog Post [Infographic]

17 Step Checklist to Successfully Create and Promote a Blog Post [Infographic]

Published Jan. 18, 2020 Are you struggling to create engaging content for your blog? Want to create engaging blog posts which generate a ton of shares and new readers? Chris Ducker of Youpreneur shares his tips for success in this infographic. Ducker breaks things down into four key elements: Creation Layout Promotion Ongoing marketing Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Content Marketing Digital Strategy

Google’s Desktop Search Results Get a New Look & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

Google’s Desktop Search Results Get a New Look & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

ADVERTISEMENT Tune in to this week’s episode of Marketing O’Clock to hear Jess Budde, Greg Finn, and Christine “Shep” Zirnheld deliver the latest digital marketing news. Google shakes things up on desktop SERPs Jess tells you about Google’s desktop facelift, featuring more favicons and less-prominent ad labeling. Changes coming to Chrome Greg talks about the plethora of announcements from the previous week. Chrome is doing away with apps, user-agent strings, and eventually, third party cookies. Google rolls out ‘Popular Products’ in mobile search results Did Google listen to our show and hear Greg’s complaints about Google Shopping? Probably not, but we’re really excited about the new organic shoppable listings! Google […]

OneSearch, Verizon Media’s new search engine, sounds awfully familiar

OneSearch, Verizon Media’s new search engine, sounds awfully familiar

Verizon Media has launched OneSearch, which appears to be a direct DuckDuckGo competitor, capitalizing on heightened awareness around privacy and tracking issues. The new search engine will serve results powered by Bing and run contextual ads rather than behaviorally targeted ads that rely on cookies. Microsoft and Verizon Media. OneSearch’s organic search results are provided by Microsoft’s Bing search engine and its contextual ads will be served by Microsoft Advertising (formerly Bing Ads) under the Verizon Media and Microsoft Advertising partnership. However, at the time of publishing, ads do not appear to be showing on search results pages. Privacy features. OneSearch does not employ cookies to track online behavior for […]