Elevating Women in SEO: The Industry Still Has a Long Way to Go

Elevating Women in SEO: The Industry Still Has a Long Way to Go

ADVERTISEMENT I was recently given the amazing opportunity to moderate the Women’s Elevation panel at the State of Search Conference in Dallas. This session was created to give stage to and focus on women and their allies both in the tech industry and in other areas of our day-to-day lives. It was an absolute pleasure to be a part of this important discussion! (If you’d like to watch our chat, Bill Hartzer created a Facebook Live video of the event.) After the conference, I reached out to the amazing women who made up this panel to see if they would be willing to share their thoughts in a Friday Focus […]

How to Get a Google Ads Certification

How to Get a Google Ads Certification

In 2019, Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend. To create better, more powerful ads on Google, it can be helpful to receive a Google Ads certificate. Additionally, it’s a great resume booster. If you’re looking to get a Google Ads certificate, you’ve come to the right place. Here, we’ve created a guide that will explain why a Google Ads certification is helpful, and how you can prepare and get certified. Why get a Google Ads certification? Years ago when I […]

Google Answers November Update Question via @martinibuster

Google Answers November Update Question via @martinibuster

In a Webmaster Hangout, a publisher asked Google Webmaster Trends Analyst, John Mueller, what to do about their 40% decline in traffic due to Google’s update. John offered advice on what they should focus on, as well as what not to focus on. Publisher Followed Google Guidelines and Lost Rankings The publisher related how they followed Google’s guidelines, didn’t build links and only focused on creating content, just like Google advises. Despite following the rules, the publisher said they were hit by Google’s latest algorithm. This is the question a publisher asked Google’s John Mueller: “The Google BERT update affected two of my websites and traffic dropped by 40%. The […]

Facebook Ads Strategy: A New Approach for a Competitive Marketplace

Facebook Ads Strategy: A New Approach for a Competitive Marketplace

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Be the first to see the new SMX West agenda

Be the first to see the new SMX West agenda

Smart marketers know that continued training is the key to staying ahead of the competition and achieving professional goals. That’s why they’re attending a completely revamped and redesigned Search Marketing Expo – SMX West. Join us in San Jose, February 19-20, 2020, to cross-train on the most important elements of successful search marketing campaigns… you know, the traffic-driving, lead-generating, revenue-boosting ones. The Search Engine Land experts — the industry publication of record — have reorganized the agenda into three search marketing lanes with no learning limits: You’ll get double the amount of tactic-rich SEO and SEM sessions SMX is known for, together with brand new programming on digital commerce marketing. […]

John Mueller Answers About Structured Data and Rankings via @martinibuster

John Mueller Answers About Structured Data and Rankings via @martinibuster

A publisher asked Google’s John Mueller if there were any benefits to using structured data other than rich results and featured snippets, because maybe Google will use it in other ways. Google’s John Mueller reiterated the benefits of rich results and featured snippets. Then he began answering how Google uses structured data for ranking related purposes. What is interesting about his answer is that he mentioned that Google uses structured data information to better understand the entities on a page. An entity are basically like nouns. So if you are reviewing a book, your structured data can communicate the book title, author and so on in a convenient way so […]

Robots.txt: The Deceptively Important Part of Your SEO Strategy

Robots.txt: The Deceptively Important Part of Your SEO Strategy

When I first heard the term robots.txt, I’ll admit, I didn’t know what it meant. Instinctively, I imagined R2D2 from “Star Wars” and thought, “What do robots have to do with SEO?” If you’re anything like me, technical SEO isn’t always easy to understand. However, in a study with seoClarity and BuzzStream, out of 240 SEO specialists, 59% of all respondents reported that the most effective SEO strategy used was technical onsite optimization. So, whether we understand it or not, technical SEO will continue to play a large role in our marketing strategies. Below, we’ll review what a robots.txt file is and how to use it in your strategy. Plus, […]

TikTok Tests Social Commerce Links in Videos

TikTok Tests Social Commerce Links in Videos

TikTok continues to race towards full monetization with a new test of options to add links into user bios and eCommerce URLs directly into uploaded videos. As you can see in the example above, not only does the profile for ‘Huxley the Panda Puppy’ have a link to ‘www.pandaloon.com/pets’ in its bio, but there’s also a tappable link to Pandaloon Costumes in the video, alongside a yellow shopping cart icon. Tap on that and you’re taken through to an Amazon page where you can buy the costume/s in the video. TikTok has confirmed to AdWeek that it is indeed testing both of these options, but there are no solid plans […]

7 Ways to Increase Engagement with Your Instagram Followers [Infographic]

7 Ways to Increase Engagement with Your Instagram Followers [Infographic]

Published Nov. 15, 2019 Are you looking for ways to increase engagement with your Instagram followers? Want to generate more likes, followers and comments on your Instagram business account? Social strategist Molly Marshall shares her tips for success in this infographic – and while they may not all apply to your business, they could help get you thinking about new approaches to try. Here’s a quick summary: Say Hi to new followers Like a lot of photos Connect people Ask a question Respond to all comments Leave meaningful feedback Include a call to action Check out the infographic for more detail. A version of this post was first published on the […]

Why Your Social Media Isn’t Bringing You Any Clients

Why Your Social Media Isn’t Bringing You Any Clients

Nothing is more frustrating than putting time into creating content, showing up on social media, working to ensure your captions are just right… just to hear crickets. Trust me, I’ve been there. After leaving my traditional 9-5, I had to figure out how to build my personal brand in order to attract clients to my brand new social media consultation and management business, faster than I ever had to before. More than ever, building my personal brand, creating authority, and building an engaged audience was an important part of growing my business. I had to completely revamp how I was using social media in order to really gain clients. So let’s get […]