It’s Content and It’s Links – Are We Making SEO Too Complicated?

It’s Content and It’s Links – Are We Making SEO Too Complicated?

Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. In fact, a Google employee straight up told us that content and links are two of the three (the other being RankBrain) most important ranking factors in its search algorithm. So why do we seem to overcomplicate SEO by chasing new trends and tactics, overreacting to fluctuations in rankings, and obsessing over the length of our title tags? SEO is […]

How to use new Google Ads Combined Audiences

How to use new Google Ads Combined Audiences

Google Ads has started rolling out “and” logic to enable advertisers to build layered audiences for Search. With the new combined audiences option, you can create audiences — personas — by layering demographic, in-market, affinity or other audience targeting elements that are available in Google Ads. How to get started with Combined audiences. To create a Combine audience, click to add a new audience from the Audiences page in the Google Ads UI. Then under Browse, you’ll see the option for “Combined audiences.” Combined audiences are rolling out in Google Ads. You’ll then see the audience builder pop-up. In the example below, I quickly created a simple audience of parents […]

8 Tried & Tested Tips for Improving SEO & Developer Relations via @sam_marsden

8 Tried & Tested Tips for Improving SEO & Developer Relations via @sam_marsden

The relationship between SEO professionals and developers is one typified by frustration and misunderstanding. From an SEO perspective, it can be difficult to communicate the value and importance of search-related initiatives and to get them prioritized in development pipelines. From a developer’s point of view, SEO can seem like a never-ending source of tickets and annoyance that delays them from delivering their work on time. As web technologies become more advanced, SEO is becoming more technically sophisticated, which means it is increasingly important that we actively examine ways to work more harmoniously with development teams. Over the past few months, I’ve been speaking with some of the most experienced and […]

Google Maps becomes more ‘social’ with Local Guides follow feature

Google Maps becomes more ‘social’ with Local Guides follow feature

Google’s Local Guides program has more than 120 million members in 24,000 locations globally. They are a largely invisible but indispensable part of the Google Maps experience, providing reviews, images and other content as well as answering questions (Q&A) about local businesses and places. Local recommendations. Now the Guides are about to become more visible. Maps users in a number of cities will soon be able to follow Local Guides and see local recommendations of places and things to do. The test cities are London, Mexico City, New York, Bangkok, Delhi, Osaka, Tokyo, San Francisco and São Paulo. Top Local Guides – determined by points and levels based on contribution […]

How to Earn Links by Doing Something Truly Newsworthy via @jeremyknauff

How to Earn Links by Doing Something Truly Newsworthy via @jeremyknauff

Public relations and link building go together like chocolate and peanut butter. But in order for PR to play an effective role in your link building efforts, it requires the right approach. That means you need to first have a story that, from the audience’s perspective, is worth telling. BUT just because you’ve got a great, newsworthy story, it doesn’t mean that you’ll earn links. In fact, many news publications make it a rule to use the nofollow attribute or even not to link out at all in some cases. This isn’t a reason to not use this approach though, because coverage in trusted publication, especially one with a large […]

The Ultimate Guide to Social Listening via @anna_bredava

The Ultimate Guide to Social Listening via @anna_bredava

If you work in social media marketing, it may seem like everyone is talking about the importance of social listening (or social media monitoring). However, if you’ve never used social listening in your marketing strategy, it might be difficult to know where to start. And even if you already use a social media monitoring tool, are you sure you’re getting the most out of it? The thing is, social media monitoring is not as simple and, at the same time, not as complicated as some people make it out to be. It goes beyond the basic routine of looking through your notifications to see who mentioned you, but you don’t […]

Local SEOs still seeing volatility in ranking with Google’s latest algorithm update

Local SEOs still seeing volatility in ranking with Google’s latest algorithm update

November has been a crazy month for the SEO industry. Although there have been a ton of changes on the organic side, I’m going to be focusing on the changes we’re seeing in the local results (Google Maps packs). Starting on Nov. 5, we started seeing huge changes in the local results. A lot of these changes got updated further (many reversed) on Nov. 10. I named the update “Bedlam” based on the utter chaos I was seeing everywhere. However, last week the changes continued and we saw another big update on Nov. 13 that was mostly reversed a couple of days later. BrightLocal’s Local Flux tracker is helping us keep track […]

Video: Learn more about John Mueller, webmaster trends analyst at Google

Video: Learn more about John Mueller, webmaster trends analyst at Google

I sat down with John Mueller, a webmaster trends analyst at Google, to ask him questions that he often does not get on a daily basis. If you don’t know John and what the Webmaster Trends Analyst team does as Google, they basically spend a portion of their day helping webmasters and SEOs. In short, John spends a lot of time answering SEO and search-related questions. So instead of asking John SEO or search questions, I asked him about himself. At the end, we played a little game. I hope you enjoy this interview. [embedded content] I started this vlog series recently, and if you want to sign up to […]

Redesigned Microsoft Advertising Editor now available

Redesigned Microsoft Advertising Editor now available

The latest version of Microsoft Advertising Editor has an updated look and some new features designed to make it easier to use. The redesign coincides with a new look for the web interface that’s rolling out. Combined basic and advanced search box. If you join this beta, instead of a pop-up dialog with a separate option for “Advanced” search to find elements in your campaigns, the updated Editor will display a single search box. You can conduct text searches or use filtering to narrow results. For example: “Type status, and filtered suggestions will automatically appear in a dropdown menu based on what you’re typing. ” Fill out this form if you […]