6 Types of User Behavior to Track on Your Website & the Tools to Do It via @coreydmorris

6 Types of User Behavior to Track on Your Website & the Tools to Do It via @coreydmorris

We work hard in our roles whether in SEO, paid search, or other aspects of digital and broader marketing trying to get people to our websites. Websites are focal points for our messaging and getting our audiences to take key actions that we can monetize. While large brands and marketing firms often have roles and teams that are responsible for the performance of websites, once a visitor enters them through to the final goal or conversion, that’s not the reality for most of us. Most of us have to rely on our own tools and abilities to monitor user behavior on our sites with the goal of finding ways to […]

YouTube’s Organic Visibility Tops Wikipedia in Google SERPs via @gregjarboe

YouTube’s Organic Visibility Tops Wikipedia in Google SERPs via @gregjarboe

When Searchmetrics presented Slide #14 in their “2019 SEO Year-End Review” presentation, you could have knocked me over with a feather. That’s when I discovered that YouTube has steadily (and stealthily) increased its organic visibility in Google’s SERPs over the past two years and recently surpassed Wikipedia for the #1 spot. Stop the presses! That’s significant information. So, why did Searchmetrics bury their lead? Because they told the story of how the SEO industry changed during 2019 in chronological order. In fact, YouTube reaching #1 was the fourth topic covered in the on-demand version of their webcast. Now, I realize that Google’s core updates on March 12, June 3, and […]

How to Use Guest Blogging for Natural Link Building via @JuliaEMcCoy

How to Use Guest Blogging for Natural Link Building via @JuliaEMcCoy

What’s better than a box of chocolates for a content creator? You guessed it — the byline. Nothing gives me a fuzzier, beyond roses-and-chocolatey feeling than this: by Julia McCoy. It gets even more romantic when my blog and name are featured in a prestigious site. That’s what guest blogging is all about. Fame. Reputation. Success. But it’s more than that. In fact, you can use guest blogging as a powerful strategy in your link-building toolkit. Ready to dive in? The Rocky History of Link Building Through Guest Blogging (How NOT to Do Guest Blogging) Guest blogging started out beautifully. It was like having a famous singer appear at your […]

How to Add Wholesale Pricing in WooCommerce (Step by Step)

How to Add Wholesale Pricing in WooCommerce (Step by Step)

Do you want to setup wholesale pricing in WooCommerce for bulk purchases and wholesale buyers? By default, WooCommerce only allows you to set normal pricing for a product. In this article, we will show you how to easily setup WooCommerce wholesale pricing for customers who want to place bulk orders. Who Needs to Setup WooCommerce Wholesale Pricing Online stores that can fulfill large quantity orders may want to set up wholesale pricing for bulk buyers as well as retail prices for other customers. You can also use the wholesale pricing if you want to offer discounts to dropshipping businesses. Now the problem is that by default WooCommerce does not allow […]

Google rolls out organic ‘Popular Products’ listings in mobile search results

Google rolls out organic  ‘Popular Products’ listings in mobile search results

Several years ago now, Google made the significant move to turn product search listings into an entirely paid product. Shopping campaigns, as they’re now called, have accounted for an increasing share of retail search budgets ever since. More recently, however, Google has been augmenting organic search results with product listings. It’s in a product search battle with Amazon, after all. On Thursday, the company announced the official rollout of “Popular Products” for apparel, shoe and similar searches in mobile results. Organic product listings. Google has been experimenting with ways to surface product listings in organic search results, including Popular Products, which has been spotted for several months now. The section […]

The 6 Stages of the Product Life Cycle

The 6 Stages of the Product Life Cycle

When I was 12 years old, I used to look through my older cousin’s CD collection, a little confused. I didn’t understand the need to have CDs when I could go on my iTunes and listen to all my favorite songs. Then, when I was in middle school, I got my first hand-me-down iPod shuffle. This is a great example of the product life cycle (PLC) in action. CDs were in the decline stage while the iPod was in the growth stage – more on the stages below. Overall, the concept of the product life cycle is to help businesses make decisions on how to mature and grow in the […]

Video: John Morabito on uncovering opportunities in branded search

Video: John Morabito on uncovering opportunities in branded search

John Morabito, the Director of SEO at Stella Rising, invited me to his office in New York City to talk about branded search. There are many opportunities for success in search by looking at branded search — brand names, product names, other uses of your names with various keywords. John Morabito said that many SEOs do not pay attention to this area and that that is a shame. Often your resellers and affiliates are outranking you for your own products and brand names. Even competitors can outrank you for these branded keyword phrases. So it is important for you all to be on top of these potentially missed opportunities. You […]

How to Promote a Documentary Storytelling Series on Social Media

How to Promote a Documentary Storytelling Series on Social Media

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Instagram is Working on a New ‘Maps’ Sticker for Instagram Stories

Instagram is Working on a New ‘Maps’ Sticker for Instagram Stories

The additions keep on coming for Instagram Stories. This week, reverse engineering expert Jane Manchun Wong has discovered that Instagram is working on a new map sticker for Stories which would display your location on a world map. As you can see in this example, the map sticker would show a section of a world map image, including a marker for your location. You would imagine, due to privacy concerns, that you wouldn’t be able to zoom in too far on that map, giving viewers a precise location, but it could be another way to easily share where you are, and what you’re up to at any given time. Map […]

Facebook Dominates Most Downloaded Apps of 2019 Listing, Covering Both Android and iOS

Facebook Dominates Most Downloaded Apps of 2019 Listing, Covering Both Android and iOS

Last month, Apple released its listing of the most downloaded apps on the App Store for 2019, which showed that Facebook and Google held six of the top ten spots, underlining the dominance of the digital giants. Recently, app analytics provider Sensor Tower published its latest data report, which includes, among other elements, its own listing of the most downloaded apps of 2019, covering both Android and iOS activity. And while the results are slightly different to Apple’s rankings, the end picture is largely the same. Across the two app platforms, Facebook-owned apps come in at 1, 3, 4 and 5, again reiterating the scale and presence of Zuckerberg’s Social […]