Bing says it has been applying BERT since April

Bing says it has been applying BERT since April

Bing has been using BERT to improve the quality of search results since April, Microsoft has stated. The transformer models are now applied to every Bing query globally. Click to enlarge. Source: Microsoft. In the example above, Bing’s improved natural language processing capabilities enable it to understand that the user wants to learn about what to avoid after suffering from a concussion. Prior to the addition of these transformer models, results pertained to the symptoms of a concussion. Why we should care Better natural language understanding should lead to more relevant search results for users. We now know that both Bing and Google are using these advanced algorithms to inform […]

6 of the Best YouTube & Video Optimization Tools to Boost Your Views via @marcushokh

6 of the Best YouTube & Video Optimization Tools to Boost Your Views via @marcushokh

With more than 2 billion logged-in users every month, YouTube is one of the most popular and powerful social media platforms out there. People spend over a billion hours on YouTube every day. So, it’s hardly surprising that YouTube marketing has assumed a prominent position in almost every digital marketer’s arsenal today. The challenge most marketers face, however, is to make sure that their videos don’t get lost among the millions that are uploaded every day. In fact, 500 hours of content gets uploaded to YouTube every minute. In such a scenario, you need some nifty tools and hacks to make sure that your videos stand out. Here are six […]

What does it take to be a winning team?

What does it take to be a winning team?

Make 2020 the year you unify, empower, and cross-train your marketing team. Send them to Search Marketing Expo – SMX West – February 19-20 in San Jose for an immersive and rewarding team-building experience. The Search Engine Land experts have redesigned and reorganized the agenda into 3 lanes with no limits: SEO, SEM, and new content devoted to digital commerce marketing. Your team will divide and conquer 60+ sessions (3x more sessions than last year!) loaded with actionable tactics and proven solutions that can take your company to a new level of success. Teams that come to SMX learn about more than search… they learn about what it takes to […]

How to Create Custom Permalinks in WordPress

How to Create Custom Permalinks in WordPress

Do you want to create custom permalinks in WordPress for posts, pages, and other post types? Recently one of our readers asked if it was possible to create their own custom permalinks aka page URL structure in WordPress. In this article, we will show you how to create custom permalinks in WordPress without affecting your SEO. Since this is a comprehensive tutorial on creating custom permalinks in WordPress, we have created an easy to navigate table of content: What is a Custom Permalink? How to Change the WordPress Permalink Structure How to Change the Category and Tag URL Prefix in WordPress How to Change Individual WordPress Post or Page URL […]

Identifying Content Marketing Trends to Enhance Your 2020 Strategy via @semrush

Identifying Content Marketing Trends to Enhance Your 2020 Strategy via @semrush

Strategy Matters Creating content just for your heart’s sake may be pleasant, but it will bring hardly any financial benefit. The fact that the topic of content strategy was touched upon in 29% of the analyzed tweets and “content marketing strategy” is the second most popular keyword related to “content marketing” on Google (average monthly search volume of 6,600) proves that quite a lot of industry players are aware of its importance. Last year, 72% of accomplished content marketers cited having a good strategy as key to their success. And the number of people who think this way will certainly grow as “What is content strategy?” is one of the […]

Facebook Has Launched Another Teen Focused App, This Time to Make Memes

Facebook Has Launched Another Teen Focused App, This Time to Make Memes

For pretty much its entire history, Facebook has been afraid of losing touch with the kids. Well, maybe not since its inception, as it came to prominence by superseding former youth champ MySpace. But likely because of how it overtook MySpace as the cool place to be, Facebook knows that it too can be trumped by the next big app, if such an option manages to gain significant traction among younger users. And that’s a fate that Facebook is desperate to avoid. Enter Facebook’s latest attempt to stay cool with younger folk: These screenshots are from a new app called Whale, which is now available to Canadian users via a […]

Video Marketing Insights for the 2019 Holiday Season [Infographic]

Video Marketing Insights for the 2019 Holiday Season [Infographic]

Published Nov. 19, 2019 In a recent study conducted by Animoto, consumers identified video as their favorite type of content to see from brands on social. Maybe that’s why some 88% of marketers are planning to include video in the 2019 holiday marketing – over time, marketers are learning that video enables them to connect with customers who are already browsing or ready to buy. Looking for more insights to help you map out your holiday marketing strategy? Here are some additional considerations from Animoto’s study: For consumers, video is the most helpful way to learn about a product when holiday shopping Facebook is the most effective platform for brands’ […]

Snapchat Adds Extended Mid-Roll Video Ad Option

Snapchat Adds Extended Mid-Roll Video Ad Option

Snapchat is giving advertisers more room to tell their stories in mid-roll video ads by expanding the time limit for its video ads to three minutes. According to AdWeek, Snapchat users will still be able to skip the mid-roll video ads after six seconds, but advertisers will be able to use the option for longer video messaging, in order to keep those viewers who are interested engaged. Snap says that the option will provide more capacity for advertisers to utilize their existing video assets, rather than having to cut them down to six seconds, which may provide more opportunity for cross-promotion and engagement. As AdWeek notes, the option is similar to […]

New Report Looks at the Rise of Virtual Influencers on Instagram

New Report Looks at the Rise of Virtual Influencers on Instagram

Social media was created to facilitate human connection, to amplify our interactive capability by providing new ways for us to share our lives and experiences, and relate to others around the same. Social media gurus have been preaching along these lines for years – in order to succeed on social platforms, you need to ‘be more human’, you need to ‘humanize your brand’, ‘it’s human connection that matters’. And while there are many examples of such approaches leading to greater success for brands online, there is another, rising trend which largely goes against this, and brings into question the very future of the form. That trend is the rising popularity […]