Recovery From November 2019 Google Update via @martinibuster

Recovery From November 2019 Google Update via @martinibuster

You know how Google says you can’t “fix” your way back to position one? That seems unhelpful but it’s actually useful. It helps one understand what not to waste time on. In my opinion, based on my experience, once you know what not to focus on, it will help you understand more productive areas to focus on. Things to Fix According to Google, fixing things won’t help you recover. What does that mean? It may mean that the traditional things SEOs focus on, mainly technical SEO, have little to do with fixing an update that’s highly likely about relevance. Some SEOs say that every site they audit that has experienced […]

How Sujan Patel Used a Growth Mindset to Increase Views by 8 Million

How Sujan Patel Used a Growth Mindset to Increase Views by 8 Million

While every business owner likely realizes the integral role marketing plays in a business’s overall success, marketing for marketing’s sake isn’t going to get you anywhere — there has to be a clear strategy and focus behind it. In my 17+ years of online marketing, I’ve seen far too many businesses lose focus on the bottom line when it comes to their content strategies. Fortunately, a healthy blend of marketing, sales, and customer success helps you maintain a “growth mindset”, or a laser-sharp focus on your goals. Essentially, a growth mindset is an experimental and data-driven approach to growing your business and leveraging all the marketing channels at your disposal. […]

Rand Fishkin on optimizing for and against Google

Rand Fishkin on optimizing for and against Google

NEW YORK – Google’s relationship with brands has shifted from referrer to competitor, SparkToro CEO and co-founder Rand Fishkin said at SMX East on Wednesday during his keynote about how the search engine’s business model has been evolving. Now that the majority of Google searches are no-click, companies will have to find on-SERP opportunities to reach their audiences and strengthen their branding so that users will actively seek them out, said Fishkin. The zero-click search trend More than half (56.1%) of Google searches conducted from a mobile browser and 34.9% of Google desktop searches ended without a click to other content, according to Jumpshot data. “However, the trend is the […]

Tired of manually checking for Google Merchant Center disapprovals? This script has you covered

Tired of manually checking for Google Merchant Center disapprovals? This script has you covered

If you run Google Shopping activity, you’ll be familiar with the Google Merchant Center. It houses all your product fees, which are bumper lists of all of the products you sell. As Google Shopping matches search queries to your feed rather than keywords, this bumper list should be complete with all of the information that Google needs to create your shopping ads. Each product in your feed has to be approved in order to show ads for it. Unfortunately, there are plenty of things that can, and often do, go wrong. You could have gaps in your feed, a mismatch between your product information and the listing on your site, […]

Reviews platform GatherUp acquired by martech holding company ASG

Reviews platform GatherUp acquired by martech holding company ASG

In a transaction announced Thursday morning, reputation and reviews platform GatherUp has been acquired by Alpine SG Partners (ASG), a SaaS holding company. The terms of the deal weren’t disclosed. Founded as GetFiveStars. GatherUp began as GetFiveStars in 2013 and rebranded in September 2018 to reflect a broader focus on the customer experience in addition to review monitoring and management. It was co-founded by Mike Blumenthal; Aaron Weiche became CEO in early 2018. In a telephone interview, Weiche said the company had been approached before but had declined to pursue acquisition talks in the past. He told me that ASG’s commitment to fuel GatherUp’s next phase of growth with “better […]

20 Email Marketing Dos and Don’ts for More Effective Email Campaigns [Infographic]

20 Email Marketing Dos and Don’ts for More Effective Email Campaigns [Infographic]

Published Nov. 14, 2019 Are you just getting started with an email marketing strategy for your business? Need help ensuring that your email campaigns meet the wants and needs of your subscribers? The team from Campaign Monitor share their dos and don’ts in this infographic. Here are a few from their list: Don’t buy an email list Send your welcome email immediately Segment your list Use reporting to improve future emails Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

7 Rules of Social Media Automation [Infographic]

7 Rules of Social Media Automation [Infographic]

Effective social media marketing can be very demanding, and time-consuming, and as such, automation tools can be hugely beneficial. But there are also various potential pitfalls in using automation tools – the key lies in finding the balance between automation and personal engagement. But how do you do that? The below infographic from Blog2Social outlines some key rules of effective automation, and some pointers to keep in mind in order to see your business glean maximum benefits from such tools. The essential element to keep in mind is interaction, keeping the ‘social’ part of ‘social media’ as a cornerstone of your approach. If your automation tools seek to replace, or inherently […]

55+ Must-Know Google Search Statistics [Infographic]

55+ Must-Know Google Search Statistics [Infographic]

How much do you really know about the world’s largest search engine? Facilitating over 5.6 billion searches every day, Google is always learning, always evolving, and always developing new and improved ways to match user intent with the right results. Whether you’re someone who wants to optimize their website for search engines, or just someone who wants to get the most relevant search results, it’s worth keeping informed of the how and why of Google’s company and process. To help with this, the team at RenderForest have put together this infographic which outlines a range of the most interesting Google search statistics and insights, which will help provide you with a […]

LinkedIn Brings Back Option to Invite Connections to Follow a Company Page

LinkedIn Brings Back Option to Invite Connections to Follow a Company Page

Not sure if this is a good thing, or a surefire road to LinkedIn spam. Regardless, LinkedIn is re-introducing an option which will enable Page admins to invite their connections to follow their LinkedIn Company Page. The feature was apparently available some years back, but was removed due to spam, then it got re-introduced as an option in May this year. Then it was removed again – but now, according to reports relayed via social media expert Matt Navarra, it’s coming back once again, with all company pages set to have access to the option by next month. So, cool, right? That shouldn’t lead to a raft of spam invites […]

Facebook Releases New Overview of Content Removals, Fake Profiles and Enforcements

Facebook Releases New Overview of Content Removals, Fake Profiles and Enforcements

While debate rages over Facebook’s stance on political advertising – and its decision not to remove ads which include false claims – The Social Network has this week released its latest Community Standards Enforcement Report, which outlines all the content removals and actions it’s taken as a result of posted material that breaks its established rules And there are some worthy points of note – first off, on content relating to drugs and firearms, Facebook says that it has significantly improved its detection methods, enabling it to remove more content than ever. It’s also improving its capacity to detect content which violates its rules around child nudity and the exploitation […]