I’ve always considered the most challenging part about digital marketing to be prioritizing. There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. (And we all know what happens when you try to do too much — you do it all poorly.) It’s critical to analyze the attitudes and behaviors of your current and potential clients/customers in order to best communicate with them in the methods they prefer. But every now and then, it’s also helpful to zoom out and see how different marketing tactics are faring in general. That’s why […]
Google’s newest algorithmic update, BERT, helps Google understand natural language better, particularly in conversational search. BERT (which stands for Bidirectional Encoder Representations from Transformers) will impact around 10% of queries. It will also impact organic rankings and featured snippets. So this is no small change! But did you know that BERT is not just any algorithmic update, but also a research paper and machine learning natural language processing framework? In fact, in the year preceding its implementation, BERT has caused a frenetic storm of activity in production search. Join our next SEJ webinar on Wednesday, November 20 at 2 p.m. ET as Dawn Anderson of Bertey explains exactly what Google’s […]
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
We have a special video interview for you all at Search Engine Land. We interviewed Danny Sullivan, the founder of Search Engine Land and the search community, in a two-part series. In part one, we asked Danny about his early days in the industry to him ultimately deciding to retire from his role at Search Engine Land / Third Door Media. Then accepting a job a few months later to work with the Google Search team as the Google Public Liaison of Search. Part two is more about what it is like to work at Google and how he sees things differently as a Googler than when he was working […]
One of my favorite things to do in my free time (besides binge reality shows Love Island and Vanderpump Rules) is to take free marketing courses online. Industries change all the time, especially in marketing, and keeping fresh up on my skills is something I’ve found to be not only vital to excelling at my job, but really fun. The best thing about online courses is that I usually don’t pay a cent for them, and the ones I do pay for are worth it. Here are some of the best marketing courses you can sign up for right now, and yes, most of them are completely free and industry-recognized. […]
Published Nov. 11, 2019 Are you looking for ways to make your business stand out online? Have you considered incorporating emojis into your marketing strategy? The team from Campaign Monitor share their guide to emojis in marketing in this infographic. Here’s what you’ll learn: Stats about emojis in email marketing Stats about emojis in social media marketing Which emojis you should use The favourite emojis in different countries Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.
A captivating headline will draw you in. A good opening line – a hook – will entice you to keep reading. And a well-placed, eye-catching visual will keep you focused and will be remembered long after the words you read have been forgotten. Not only will images captivate your audience, but using visual content is also a practical approach to link building. A Skyword study showed that “Content containing related images performed better across all content categories.” And Google is continually “working to include more imagery and videos in Search,” changing the way information is presented on a results page. This means that you need to change the way you present your website’s […]
There is substantial evidence that an unannounced Google Update is underway. This update has been affecting sites across a wide range of niches. Most of the feedback is negative although there are winners mixed in, including winners in the spam community. Recipe Bloggers Report Update Effects Google does not target specific niches. The recipe blogger niche is a highly organized community. Because of that when something big happens the community’s voice will be amplified. Thus it was that the recipe blogger community noticed this update. As of earlier today there was a growing list of 47 recipe blogs that had reported losses from this update. Casey Markee of MediaWyse (@MediaWyse) […]
Published Nov. 10, 2019 Are you looking for ways to improve your email marketing strategy? Want to know the dos and don’ts for a successful email marketing campaign? The team from Ethos3 share their tips for success in this infographic. They include tips from the following experts: Buffer AWeber Forbes Sprout Social Constant Contact Econsultancy Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy
Content has become an essential element in most digital marketing plans, with brands looking to build their presence through informative, educational, engaging website-hosted material which helps to boost their presence and performance. But what, exactly, are you looking to achieve with your content? This is an important consideration, because depending on your end goal, and what action you want your readers to take, you need to angle your written material accordingly. To help with this, the team from Spiralytics have put together this overview of how to create content for three different purposes – Engagement, SEO or Conversion. Each element includes specific notes on how to best angle your readers towards […]