Technical SEO Renderability Checklist

Technical SEO Renderability Checklist

Before we dive into this topic, it’s important to note the difference between SEO accessibility and web accessibility. The latter revolves around making your web pages easy to navigate for users with disabilities or impairments, like blindness or Dyslexia, for example. Many elements of online accessibility overlap with SEO best practices. However, an SEO accessibility audit does not account for everything you’d need to do to make your site more accessible to visitors who are disabled. We’re going to focus on SEO accessibility, or rendering, in this section, but keep web accessibility top of mind as you develop and maintain your site. Renderability Checklist An accessible site is based on […]

Technical SEO Indexability Checklist

Technical SEO Indexability Checklist

As search bots crawl your website, they begin indexing pages based on their topic and relevance to that topic. Once indexed, your page is eligible to rank on the SERPs. Here are a few factors that can help your pages get indexed. 1. Unblock search bots from accessing pages. You’ll likely take care of this step when addressing crawlability, but it’s worth mentioning here. You want to ensure that bots are sent to your preferred pages and that they can access them freely. You have a few tools at your disposal to do this. Google’s robots.txt tester will give you a list of pages that are disallowed and you can […]

Technical SEO Audit Fundamentals

Technical SEO Audit Fundamentals

Technical SEO is a beast that is best broken down into digestible pieces. If you’re like me, you like to tackle big things in chunks and with checklists. Believe it or not, everything we’ve covered to this point can be placed into one of five categories, each of which deserves its own list of actionable items. These five categories and their place in the technical SEO hierarchy is best illustrated by this beautiful graphic that is reminiscent of Maslov’s Hierarchy of Needs but remixed for search engine optimization. (Note that we will use the commonly used term “Rendering” in place of Accessibility.) Source Technical SEO Audit Fundamentals Before you begin […]

The Ultimate Guide to Technical SEO

The Ultimate Guide to Technical SEO

List three things you’ve done this year that pertain to search engine optimization (SEO). Do these tactics revolve around keyword research, meta descriptions, and backlinks? If so, you’re not alone. When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. While these strategies do improve your site’s visibility in organic search, they’re not the only ones you should be employing. There’s another set of tactics that fall under the SEO umbrella. Technical SEO refers to the behind-the-scenes elements that power your organic growth engine, such as site architecture, mobile optimization, and page speed. These aspects of SEO might not be the sexiest, but […]

Technical SEO Crawlability Checklist

Technical SEO Crawlability Checklist

Crawlability is the foundation of your technical SEO strategy. Search bots will crawl your pages to gather information about your site. If these bots are somehow blocked from crawling, they can’t index or rank your pages. The first step to implementing technical SEO is to ensure that all of your important pages are accessible and easy to navigate. Below we’ll cover some items to add to your checklist as well as some website elements to audit to ensure that your pages are prime for crawling.   1. Create an XML sitemap. Remember that site structure we went over? That belongs in something called an XML Sitemap that helps search bots […]

Here’s how to set up the Google Site Kit WordPress plugin

Here’s how to set up the Google Site Kit WordPress plugin

On Oct. 31, Google announced the launch of its Site Kit WordPress plugin that, “enables you to set up and configure key Google services, get insights on how people find and use your site, learn how to improve, and easily monetize your content.” This plugin allows you to easily connect the following Google Services in a dashboard format within your WordPress backend: Search Console Analytics PageSpeed Insights AdSense Optimize Tag Manager It brings the convenience of accessing your site’s performance data while logged into the backend of the site. This is great for webmasters, developers and agencies who are often an admin for their own site or a client’s WordPress […]

5 Innovative PPC Tactics to Try Today via @navahf

5 Innovative PPC Tactics to Try Today via @navahf

Managing pay-per-click campaigns (be they search, social, or display based) usually becomes a series of habitual tasks. While this allows for stability and scalability, sometimes it causes blind-spots in legacy accounts (working together more than a year). Here are my favorite tactics to break the mold. Tactic 1: A Single Long-Tail Broad Match Keyword, with Every Other Word Added As Negatives If there’s one universal truth to PPC managers, it’s that we value control over everything. Broad match is the antithesis of that control. Broad match keywords become grounded in the actual syntax of the keyword chosen when they have at least 5 words. Additionally, broad match opens up access […]

Which SEO software is right for your company?

Which SEO software is right for your company?

Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored Ads at the top of the page, and more than 20 other SERP elements. While this makes the Google SERP more advertiser- and user-friendly, it means that the top organic search results appear further down the page and SEO marketers need to work harder than ever to get their content seen. Many digital marketers now use some form of SEO Tool, be it free or paid, to help analyze and improve their SERP rankings. MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO […]

Simple Ways to Delight Your First-Time Visitors: 6 Dos & 4 Don’ts via @adamproehl

Simple Ways to Delight Your First-Time Visitors: 6 Dos & 4 Don’ts via @adamproehl

Want to delight your first-time visitors? Above all, get to the point right away. So with that in mind, this post has two parts: Things you should ALWAYS do. Things you should NEVER do. 6 Things You Should Always Do 1. Make the Landing Page Purpose Crystal Clear Obvious (& Relevant) to the Visitor If you take only one thing from this post, it would be to ask this two-part question when you’re developing the creative and messaging for your landing page: How did the visitor get here? Why did they click on whatever link led them to the page? There can be multiple answers to each question. For example, […]

DuckDuckGo joins World Wide Web Consortium

DuckDuckGo joins World Wide Web Consortium

DuckDuckGo has joined the World Wide Web Consortium (W3C), the search engine announced on Monday. As a member of the international organization, DuckDuckGo says it will contribute to “global standards with privacy in mind as part of our mission to raise the standard of trust online.” Why we should care The addition of a privacy-focused company, like DuckDuckGo, may influence the direction of future standards as well as future revisions of existing standards. More emphasis on privacy within future web standards may also mean less data for marketers that use vendors and platforms that adopt those standards. More on DuckDuckGo   About The Author George Nguyen is an Associate Editor […]