Facebook Launches Next Steps in Full Messaging Encryption Plan

Facebook Launches Next Steps in Full Messaging Encryption Plan

Despite criticism from various government groups, Facebook looks set to push ahead with its plan to add end-to-end encryption in all its messaging apps, with the company planning to announce the next phase of its process at a tech conference in Lisbon this week. That next stage will involve raising awareness of the already present end-to-end encryption option available within Messenger – according to Reuters, Facebook will be looking to increase usage of this option in order gather more data about its use, which Facebook will then be able to use to establish additional safety measures before it makes encryption the default setting. So how will Facebook increase awareness of this feature? […]

Facebook’s Testing an Improved Facial Recognition Process for Identity Verification

Facebook’s Testing an Improved Facial Recognition Process for Identity Verification

Facebook is reportedly developing a new process for a facial recognition system which would enable users to confirm their identity by sharing a video selfie. As you can see in these screenshots, provided by reverse engineering expert Jane Manchun Wong, the new process would guide users through a process of angling their head around in different angles, in order for Facebook to get a full record of what the user looks like. And to reassure users that the same won’t be misused for nefarious purpose, Facebook’s notes state that: “No one else will see this video, and it will be deleted 30 days after your identity is confirmed” Here are some additional […]

Could Chrome’s targetText functionality have uses beyond Featured Snippets on desktop?

Could Chrome’s targetText functionality have uses beyond Featured Snippets on desktop?

I’ve been running a few mini experiments at the moment with Featured Snippets when exposed to targetText results within Search. One of my experiments involved seeing if targetText would work with hidden content. It surprisingly did, but there was more to that story than what meets the eye. Since I’ve written a couple of articles on this topic, one question keeps emerging: How can I use targetText for SEO? Well, you can’t. Not for ranking purposes anyway. When I say you can’t, I’m referring specifically to the ability to rank a web page on Google. This post will explain why, but also put forward a couple of ideas for alternative […]

Soapbox: Why I’m so glad Google ended our relationship with Average Position

Soapbox: Why I’m so glad Google ended our relationship with Average Position

It happened – Average Position is gone. Caput. Outta here. It was, at its best, a vanity metric and not a reliable indicator of how well your ads were positioned. On a small scale, you could have seventy ads in position one and thirty ads in position five for an Average Position of 2.2. An Average Position of 2.2 would have many believe their ads were at the top more than 70% of the time. Now I understand positioning is very important. Google understands, too, otherwise it wouldn’t have provided us with Top Impression Share and Absolute Top Impression Share as an improvement over Average Position. Still, these new metrics […]

Pinterest Outlines Rising Pin Trends in Latest Report [Infographic]

Pinterest Outlines Rising Pin Trends in Latest Report [Infographic]

Pinterest has released its latest listing of rising Pin trends, providing key usage insight to help in mapping out your platform strategy. Each month, Pinterest’s team highlights topics and trends that are gaining significant momentum across the platform, revealing key areas of interest among the platform’s 322 million users. If your business can tap into any of these with your Pin campaigns, it’ll likely help you boost exposure, and better connect with interested users. And as an extra this month, Pinterest has also published a new ‘Holiday Gift Report‘, which showcases the top trending gifts based on what Pinterest shoppers are searching for. If you’re considering what you should be […]

The State of Social Media Lead Gen 2019 – Part 3: Key Social Platforms for Lead Gen

The State of Social Media Lead Gen 2019 – Part 3: Key Social Platforms for Lead Gen

Is social media actually effective as a lead generation and selling tool? That’s what we sought to find out in our latest research report – we recently partnered with Sharpspring to reach out to our collective communities and get their insights into what they’re seeing, which platforms and approaches they’re finding most effective for lead gen, and what they expect, in future, in regards to their social lead building efforts. You can download our full ‘2019 State of Social Lead Generation’ report right now, but this week, we’re also breaking down some of the specific elements. Today, we’ll look at which social platforms and content types marketers are finding most effective, overall, for […]

Google Adds New Visual Ad Options for YouTube and Google Images

Google Adds New Visual Ad Options for YouTube and Google Images

As we head into the holiday shopping blitz period, Google has announced two new visual ad options for YouTube, and a new shopping ad option for Google Images, expanding your opportunities for direct consumer connection via these surfaces. First off, on YouTube – Google is adding Shopping ads to both YouTube’s home feed and within search results, providing another option to help guide consumers to your products. As explained by Google: “Video has also become a favorite research tool for holiday shoppers. Nearly two-thirds of shoppers say online video has given them ideas and inspiration for their purchase. And more than 90% of these folks say that they’ve discovered new products and […]

9 Social Media Metrics You Should Be Tracking (& How to Track Them)

9 Social Media Metrics You Should Be Tracking (& How to Track Them)

We get it: Social media metrics are important. Getting data and ROI is really important. However, if you spend too much time trying to figure out which metrics are important for your business, you won’t have any time to analyze and act upon them. That’s why we’ve made a list of the social media metrics that are essential to track, so you don’t miss out on important numbers that can help you later. These metrics will give you insight into customers, how to track ROI, improve your brand presence online, and walk away with happier customers. Social Media Metrics are imperative to social strategy. They give you an inside look […]

Fixing Index Bloat: 9 Ways to Deindex Pages from Google via @jes_scholz

Fixing Index Bloat: 9 Ways to Deindex Pages from Google via @jes_scholz

Google is good at its job. Sometimes, a little too good – indexing pages it was never meant to find. Undesirable URLs that are not contained in your sitemap. Orphaned URLs not linked on your website. Bizarre URLs you may not even know exist. Most SEO professionals worry about getting pages into the Google index. But you also need to be concerned with getting low-value pages out of the index. Let’s deep dive into why having fewer indexed pages can actually lead to a higher number organic sessions. And how different deindexing methods impact SEO. What Is Index Bloat? Index bloat is when a site has an excessive number of […]

How to Make the Most of Video Timestamp Results in Google Search via @brodieseo

How to Make the Most of Video Timestamp Results in Google Search via @brodieseo

Back in June of this year, Google was first spotted testing a video timestamp feature for YouTube videos within the Google app. Several months later, we then saw similar appearing, but this time being visible in mobile search results in general (instead of just via the Google app). The day after this discovery, Google made an official announcement that users would start to see these types of results more frequently on mobile. Within this announcement, Google referred to the feature as “Key Moments”, in reference to taking the user to an important part of a clip. But it wasn’t until October 23 that I first started seeing the feature appear […]