Entries are now being accepted for the 2020 Search Engine Land Awards

Entries are now being accepted for the 2020 Search Engine Land Awards

As an agency, your reputation matters. And one element of building and maintaining that reputation is winning recognized industry awards. Winning a Search Engine Land Award not only feels great, but can lead to closing new business, finding new clients and being recognized as an industry leader. We’re thrilled for you to be the first to know that as of this morning, the 2020 Search Engine Land Awards are open for entry!  It’s easy to apply, and we promise it couldn’t be more simple. Here’s a checklist of a few things you’ll need: Your best-performing campaign’s “big picture” metrics. This year – we’re pretty much leaving the ball in your […]

SEM vs. SEO vs. PPC Defined: What’s the Difference? via @searchmastergen

SEM vs. SEO vs. PPC Defined: What’s the Difference? via @searchmastergen

As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital marketing terms similarly. The same can be said for now-Googler and search industry pioneer Danny Sullivan when he began routinely using the term “search engine marketing” in 2001 to describe the overarching niche within the digital marketing industry that focuses on search engines. As my thinking went (and as Sullivan admits he intended), search engine marketing, or SEM, would be (and once was) a useful way to summarize and classify both the paid and non-paid initiatives that go into digital marketing via search engines. […]

Google starts new Search Console training series on YouTube

Google starts new Search Console training series on YouTube

Today at SMX East, Daniel Wasiberg a Search Advocate at Google, announced a new YouTube series aimed at training users on how to get the most out of using Google Search Console. It’s on the YouTube channel. The new series will be on the Google Webmasters YouTube channel available at https://www.youtube.com/googlewebmasters/ What it covers. The series covers everything from the basics, such as getting started, verifications, reports and settings. The series will go through how to monitor your site traffic, fix numerous issues reported by Search Console, as well as help searchers find your web site on Google search. Coming soon. Right now, Google only posted a teaser video on […]

4 Tips to Boost Your Google My Business Profile via @krisjonescom

4 Tips to Boost Your Google My Business Profile via @krisjonescom

Are you leveraging your responses to Google reviews and using the new Google My Business (GMB) tools to get a leg up on your local search competitors? If not, here are some major points to consider when boosting your GMB presence. 1. Encourage Reviews Reviews are one of the best ways to grow your GMB profile. They cost nothing but do much to raise your business’s profile to organic searchers. Think about how you might go about weeding through a large selection of local general contractors if you have never employed one before. You have no idea if the claims made on a contractor’s website are accurate since you don’t […]

CallJoy, Google’s virtual phone agent for SMBs, gets an upgrade

CallJoy, Google’s virtual phone agent for SMBs, gets an upgrade

Six months ago, Google’s Area 120 group launched CallJoy, a “virtual phone agent” for small businesses (SMBs) built on the same technology that’s behind Duplex and the Google Assistant. Now, based on customer feedback, it’s offering an upgraded version with new capabilities and customization options. New customization options. SMBs can provision the agent to handle certain types of inquiries (e.g., hours, location, service area), determine when the phone is answered and customize its “personality” beyond male or female. The agent will also provide responses to certain specific questions and can route calls it cannot answer to a human being. The example Google provides in its post is someone calling a […]

Why Your Thank You Page Is Costing You Money (& How to Fix It) via @adamlundquist

Why Your Thank You Page Is Costing You Money (& How to Fix It) via @adamlundquist

The experts tell you that a targeted user on Facebook clicks on your ad, downloads your lead magnet from the landing page, gets warmed up by your email sequence, and finally attends your core offer of a sales call and then you easily close the deal. You figure the experts know what they are talking about – so you set up your funnel, launch your campaign and lean back in your chair figuring it is probably time to get fitted for a bathing suit so you can dive into your pool of money like Scrooge McDuck. After a couple of days, you take a look at your ad metrics. Great click-through rate, […]

Search Engine Land unveils Periodic Tables of PPC at SMX East

Search Engine Land unveils Periodic Tables of PPC at SMX East

NEW YORK — For years, Search Engine Land has released regular updates to our celebrated Period Table of SEO Elements, and thousands of search marketers have downloaded that resource to better help them organize the myriad facets and, well, elements that make up for a good organic search strategy. Today we have finally created a similar resource for paid search marketers with the release of our inaugural Periodic Tables of PPC. Ginny Marvin, a renowned expert in PPC who leads our editorial team here at Search Engine Land, unveiled the resource at the SMX East conference in New York. “What I really wanted to be able to do is answer, […]

Understanding referrer clicks and how they can skew search engine market share

Understanding referrer clicks and how they can skew search engine market share

As every search marketer knows, clicks are a key metric in measuring search traffic, yet counting clicks can be a complicated thing. All clicks are not the same. There are paid clicks. There are organic clicks. There are mobile clicks. And many times there are clicks that get quickly redirected in the blink of an eye without a user even realizing it. These redirected clicks can cause discrepancies and confusion in click reports. Consider this: a recent post from StatCounter shows a search engine market share of Google 88.37% and Bing 6.07%. At the same time, other sites such as Statista, show Google at 62.5% with Microsoft sites (Bing) at […]

How to Create an Instagram Content Strategy With User-Generated Content

How to Create an Instagram Content Strategy With User-Generated Content

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Google Update Response Falls Short of Expectations via @martinibuster

Google Update Response Falls Short of Expectations via @martinibuster

Google’s SearchLiaison confirmed that some updates happened. But he downplayed their importance. The attempt to trivialize the update was in contrast to the widely felt impact and passionate response to it by publishers.  Many asserted that this update was significant and worthy of more guidance. Google Confirms November 2019 Update… Sort of The confirmation was in the form of answering the feedback about the update felt last week, beginning approximately November 7th but felt in force on November 8th. This is what Google SearchLiaison said: “Some have asked if we had an update to Google Search last week. We did, actually several updates, just as we have several updates in […]