The state of tracking and data privacy in 2020

The state of tracking and data privacy in 2020

January 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest browser to commit to a cookie-less future and, after months of analytics folks sounding the alarm, digital marketers sobered to a vision of the future that looks quite different than today. This article is not a complete history of consumer privacy nor a technical thesis on web tracking, although I link to a few good ones in the following paragraphs. Instead, this is the state of affairs in our industry, an assessment of where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go […]

YouTube Finally Released Its Advertising Revenue, But What Does it Mean for Marketers?

YouTube Finally Released Its Advertising Revenue, But What Does it Mean for Marketers?

Since it acquired YouTube 14 years ago, Google has kept quiet about how much the video platform brings in. Last week, though, that silence was broken. The stunning 2019 revenue total was released in Google’s 4th quarter earnings report, and it dwarfed major TV networks like CBS, NBC, Fox, and ABC. So, why is Google breaking its silence? And what does it mean for marketers? How high is YouTube advertising revenue? YouTube ad revenue isn’t just high. Compared to major TV networks, it’s nearly off the chart: Ads on YouTube generated $15 billion in 2019. CBS, the closest major TV network, didn’t touch half of that. Fox and ABC don’t […]

5 Ways to Increase Your Market Share

5 Ways to Increase Your Market Share

In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing. Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone’s release, earning the company a 3% market share. Today, Apple has a 50% market share in the mobile phone industry. This means that half of phone owners globally own an iPhone. As a business, knowing your market share tells you how you stack up against competitors. Ultimately, […]

Facebook Launches New, Pinterest-Like App Via its Experimental NPE Team

Facebook Launches New, Pinterest-Like App Via its Experimental NPE Team

Facebook has this week launched another new app via its New Product Experimentation – or NPE – team, which is essentially a new version of the Creative Labs development team that Facebook shut down back in 2015. The latest app from the NPE crew is called Hobbi, which is a Pinterest-like app for collecting images of hobbies and interests, and sorting them into boards to track your progress. As per the description of Hobbi on the App Store: “Hobbi wants to help you document and remember the things you love to do. You can save photos of the projects you’re working on and the activities you love to do, whether it’s […]

A 10-Step Marketing Plan to Generate More Leads From Your Website [Infographic]

A 10-Step Marketing Plan to Generate More Leads From Your Website [Infographic]

Published Feb. 14, 2020 Are you looking for ways to generate more leads from your business website? Want to construct an inbound marketing plan to help grow your business? The team from Impact share their steps to success in this infographic. Here’s a quick summary: Get educated on inbound Build your inbound team Assess your current marketing Define your marketing goals Clearly define buyer personas and journeys Build your marketing game plan Build your launchpad website Publish content Promote your content Evaluate progress, report, and test Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy […]

How Marketers Can Utilize Insights-Driven Marketing

How Marketers Can Utilize Insights-Driven Marketing

Consumer demands are evolving quickly, and many marketers are turning to insights-driven marketing to stay ahead. This technique provides a new way for marketers to utilize insights from data analysis, collected through consumer interactions, to drive business performance, and optimize their overall digital marketing efforts. According to the Altimeter’s 2019 State of Digital Marketing report, many businesses are aiming to improve their data-driven marketing – 41% of companies report data analysis as the most-desired skill for new digital marketing hires. It’s clear why so many businesses are looking to leverage insights-driven marketing. A survey by Forrester Consulting shows that nearly half of the respondents who use marketing intelligence experienced improved customer […]

Facebook Expands Data Set for Research Into the Spread of Misinformation and Its Impacts

Facebook Expands Data Set for Research Into the Spread of Misinformation and Its Impacts

With the 2020 US Presidential campaign slowly gaining momentum, social media has already become a key focus, with candidates upping their ad spend as they seek to use the massive reach of social platforms to influence voter action. Indeed, Democratic presidential hopeful Mike Bloomberg is reportedly spending more than $1 million a day on Facebook ads already, while he’s also partnered with a group called ‘Meme 2020’, founded by Jerry Media chief executive Mick Purzycki, in order to create memes to help boost his message across Instagram and other platforms. The huge focus on social underlines the growing realization that modern elections are being won and lost on social platforms – […]

Twitter UK Opens ‘Dating Twitter Advice Bureau’ Pop-Up Store in London

Twitter UK Opens ‘Dating Twitter Advice Bureau’ Pop-Up Store in London

Excited about Valentine’s Day? Got a present for your loved one wrapped and ready? If you answered ‘no’ and ‘no’, you may prefer this – this week, Twitter has opened a temporary pop-up store in London called the ‘Dating Twitter Advice Bureau’, which showcases the best in impractical, embarassing and unromantic tweet tips on relationship-building. Love is in the air. And now it’s in Covent Garden. The #DatingTwitter Advice Bureau is now open ⏰ 10.00am to 8.00pm ???? 13th-16th February ???? James Street, Covent Garden — #DatingTwitter Advice Bureau (@TwitterUK) February 13, 2020 Twitter has partnered with comedian Phil Wang to provide an overview of what’s on offer. As you […]

I Love SEO: 10 Reasons Why We 💘 SEO via @MrDannyGoodwin

I Love SEO: 10 Reasons Why We 💘 SEO via @MrDannyGoodwin

I love SEO. You love SEO. Everybody loves SEO. Right? But why? To find out, I asked some of the top SEO experts the reasons why they love SEO. Here were their responses. 1. The SEO Community “The people! Without the amazing wisdom shared by everyone in this community in person, in blog posts, and at conferences we would all be hacking away at this by ourselves trying to guess what worked.” – Eli Schwartz “The people are some of the best I have met in any industry.” – John Doherty “The people are so, so great. Once I stopped being intimidated about meeting the ‘SEO celebs’ I started getting […]