WhatsApp Launches Product Catalogs for Small Businesses

WhatsApp Launches Product Catalogs for Small Businesses

Facebook-owned WhatsApp is taking the next steps towards monetization with a new option that will enable businesses on the platform to better showcase their products via the WhatsApp Business app. Now, brands on WhatsApp will be able to utilize product catalogs in their WhatsApp Business listings, helping to provide more information about, and images of, the items that they provide. [embedded content] As explained by WhatsApp: “Catalogs are a mobile storefront for businesses to showcase and share their goods so people can easily browse and discover something they would like to buy. Previously businesses had to send product photos one at a time and repeatedly provide information — now customers […]

Facebook Launches Military and Veterans Hub to Improve Digital Skills for Those Who Serve

Facebook Launches Military and Veterans Hub to Improve Digital Skills for Those Who Serve

Facebook has launched a new resource hub to help military members and veterans in improving digital literacy, and expanding their opportunities. Called the ‘Military and Veterans Hub‘, the new mini-site will help those who serve to find job opportunities, enhance their digital skills, and provide online safety tips to improve their digital understanding. The mini-site aims to further Facebook’s connection with the military community – according to Facebook, more than 900,000 people in the US participate in more than 2,000 groups for military members, veterans and their spouses on Facebook. The new hub will aim to cater to this audience, helping the platform play a larger role in connecting and assisting these […]

Holiday Shopping Habits: Millennials Vs Gen Z [Infographic]

Holiday Shopping Habits: Millennials Vs Gen Z [Infographic]

Looking to maximize your brand’s appeal with younger shoppers this holiday season? If you want to connect with the next generation of consumers, then you need to understand their discovery and buying habits, and what appeals to them the most. That’s why the team from Perksy have put together this listing of insights an tips on what Millennial and Gen Z shoppers look for, and how brands can tap into these trends to expand the appeal of their offerings this year. The graphic below covers shopping behaviors, platforms of influence and popular gift types, providing you with a solid overview of what appeals to these buyers. And while it doesn’t […]

Google’s John Mueller On Blocking Robots.txt Files From Being Indexed via @MattGSouthern

Google’s John Mueller On Blocking Robots.txt Files From Being Indexed via @MattGSouthern

Google’s John Mueller recently provided some advice on how to block robots.txt and sitemap files from being indexed in search results. This advice was prompted by a tweet from Google’s Gary Illyes, who randomly pointed out that robots.txt can technically be indexed like any other URL. While it provides special directions for crawling, there’s nothing to stop it from being indexed. Here’s the full tweet from Illyes: “Triggered by an internal question: robots.txt from indexing point of view is just a url whose content can be indexed. It can become canonical or it can be deduped, just like any other URL.It only has special meaning for crawling, but there its […]

Finding Ideas for a Video Series or Podcast – Whiteboard Friday

Finding Ideas for a Video Series or Podcast – Whiteboard Friday

Video and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. But it’s a crowded market out there, and finding a good idea is only half the battle. Join video marketing extraordinaire Phil Nottingham from Wistia as he explores how we can both uncover great ideas for a podcast or video series and follow through on them in this week’s episode of Whiteboard Friday.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. My name is Phil Nottingham, and welcome to another edition […]

YouTube Launches a Redesign of its Desktop Homepage via @MattGSouthern

YouTube Launches a Redesign of its Desktop Homepage via @MattGSouthern

ADVERTISEMENT YouTube has updated the design of its desktop homepage and the homepage of its apps on iPads and Android tablets. The company says it has been experimenting with this updated design for months, and has made dozens of improvements based on user feedback. Here’s an overview of what’s included in the new design. First, lets start with the cosmetic changes, which include: Longer video titles Larger thumbnails Higher resolution video previews Channel icons now appear below each video Some content shelves have been removed More videos will be shown on larger screens In addition to cosmetic changes, there are also some updates to how the home page functions. YouTube […]

Google Ads Editor Gets New Features & Support For New Campaign Types via @MattGSouthern

Google Ads Editor Gets New Features & Support For New Campaign Types via @MattGSouthern

Google Ads Editor has been updated with support for new campaign types as well as several new features. New Campaign Types Google Ads Editor version 1.2 now supports app campaigns for engagement and Discovery campaigns. These campaign types can be created and edited at scale using Editor. New Features Shared negative keyword lists Negative keyword lists can be shared across accounts by applying them in Editor’s Shared Library. This will help ensure your ads don’t show up for unwanted keywords. Searchable errors Those who use Google Ads Editor can now search for specific errors across all campaigns and accounts. Now, when you see an item marked with a particular error, […]

How to Create a Cinemagraph in 7 Easy Steps

How to Create a Cinemagraph in 7 Easy Steps

How to Make a Cinemagraph Plan Record Importing and Clipping Creating Your Mask Editing Your Mask Reverse (or Not) As the old saying goes, “a picture is worth a thousand words.” Given that 65% of the population are visual learners, using images as part of your marketing can be the key to ensuring your message gets delivered. As a marketer, you are probably already aware that images are important. They’re easier to digest than a bunch of words on a page and can help support your other content by telling a story in ways that words cannot. Whether in social media posts or in blog posts, images help your audience […]

How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]

How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]

When most people think of links, they think of connecting two different webpages together. You use hyperlinks to connect two of your blog posts, or a blog post and a landing page, or a blog post and a product page, or a tweet to your website. But that’s not all hyperlinks can do. With a little tweaking, you also can set up hyperlinks to link to content on the same page. So remember that really exhaustive glossary you put together on industry terms your audience should know? Now, when you refer to something you said elsewhere in that article, you can actually link to it — making it much easier […]

Google Ads Editor update includes support for Discovery campaigns

Google Ads Editor update includes support for Discovery campaigns

Yes, the editing pane is still awkwardly placed to take up a giant chunk of the right side of the screen, but Google Ads Editor’s latest version does offer some handy updates. Edit pane. Speaking of that edit pane, now you can at least condense some fields to hide them so there’s a bit less scrolling. (That doesn’t mean irrelevant sections no longer show, however. You’re still going to have to scroll past a grayed-out “Shopping settings” when you’re in a Search campaign, for example.) Shared negative keyword lists. If you’ve built out broadly applicable negative keyword lists, you can now share those across accounts in the Shared Library in […]