25 Widgets, Plugins, and Add-Ons to Enhance Your Blog’s Performance

25 Widgets, Plugins, and Add-Ons to Enhance Your Blog’s Performance

Let’s talk blogging. It’s hard to get a blog started, and sometimes, even harder to organize all the content you want and need. If you use a blog hosting site like WordPress or a CMS like HubSpot, you’ll likely notice that you have options like plugins and widgets to enhance your blog. There’s so many different kinds of tools, and they’re all used to make your blog more personalized. Think of widgets as the different spices to add special elements on your webpages. Plugins, on the other hand, are the vessel for which you obtain the widgets. We’ve compiled a list of widgets and plugins that are essential to make […]

The big comings and goings in paid search 2019 that will shape how we market in 2020

The big comings and goings in paid search 2019 that will  shape how we market in 2020

In 2019, Google shook up mobile search results pages with a redesign that introduced black “Ad” labels to text ads and favicons for organic listings. It also caused a stir in notifying some advertisers it would start handling campaign management for them. Automation continued to be a major theme. This year, it was reflected most prominently in Google’s product announcements aimed at owning the funnel with campaigns that extend across properties. Adjusting to new privacy restrictions and expectations also took on new urgency and will have a significant impact on search marketing in the year to come. Bing celebrated its first decade. Ten years on, still, Bing’s market share doesn’t […]

11 Headline Writing Tips to Drive Traffic & Clicks via @KristiKellogg

11 Headline Writing Tips to Drive Traffic & Clicks via @KristiKellogg

Wondering how to write a headline that drives traffic and clicks? The best headlines are: Extremely relevant to the content Contain a keyword Generate interests There’s plenty of room to be creative and demonstrate value, right off the bat. While there’s no exact science to writing a headline, there are useful headline writing tips that will help you whip up brilliant headlines. Discover 11 ways to write good headlines. 1. Let Keywords Drive You If you’re writing a piece of evergreen content, always do keyword research to find out what people are actually searching for. A slight difference in wording can make a huge impact on traffic. Let’s take this […]

SEO Best Practices: How to Create Awesome Meta Descriptions via @BrianHarnish

SEO Best Practices: How to Create Awesome Meta Descriptions via @BrianHarnish

Since the early days of SEO, meta descriptions have been an important optimization point. Google continues to maintain that meta descriptions don’t help with rankings whatsoever. But, as an indirect signal, there is anecdotal evidence that indirect attributes of better descriptions do help. Things like click-through rate (CTR), perception of the quality of the result, and perception of what your website offers all change when you optimize the meta description correctly. Our latest deep dive takes a look into how to craft awesome meta descriptions, and how to apply these steps to your site. What Is a Meta Description? Quite simply, the meta description is a meta tag that provides […]

How These 8 Direct-to-Consumer Brands Are Changing Ecommerce Forever

How These 8 Direct-to-Consumer Brands Are Changing Ecommerce Forever

Direct-to-consumer (D2C) companies cater to people’s desire for simplicity. As much as consumers claim to love choice, analysis paralysis is a real thing; D2C brands eliminate the hassle of researching, browsing, and choosing from hundreds of options, making shopping practically effortless. D2C brands manufacture, market, and distribute their own products without middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience. For consumers, the easy buying process is typically the distinguishing factor when choosing D2C over a traditional shop. Take a look at this customer review for the D2C mattress company, Casper. Despite this customer’s dissatisfaction with his mattress, he still gave […]

Tried-and-True Ways to Promote Your Blog Posts

Tried-and-True Ways to Promote Your Blog Posts

There’s nothing quite like the feeling of wrapping up a blog post. After many hours of outlining, researching, and creative writing, it feels amazing to review your completed work and imagine how much your audience will love it … … hopefully enough to trust your brand, share your content, and purchase your products, right? Unfortunately, not even the best blog post can meet any of those goals without being seen first — the post-and-pray method just doesn’t cut it anymore. Today, you need to put a bit more oomph behind those blogs. What kind of oomph are we talkin’ about? We created this blog post to help you with “how” […]

Title Tag Optimization: A Complete How-to Guide via @coreydmorris

Title Tag Optimization: A Complete How-to Guide via @coreydmorris

The <title> tag is crucial for any SEO strategy to succeed. Missing, duplicate, and poorly written title tags can all negatively impact your SEO results. Don’t let this happen to you. This chapter will help you understand what goes into writing and optimizing a great title tag. What Is a Title Tag? The title tag is an HTML tag that exists in the head section of each webpage. It provides an initial cue or context as to what the topical subject matter is of the respective page it is on. The title tag is featured prominently in the search engine results pages (typically it is used as the clickable link) as well […]

Online tax-filing services can no longer hide free services from Google Search results

Online tax-filing services can no longer hide free services from Google Search results

The IRS has revised its Free File agreement with online tax return software providers, requiring them to allow their Free File landing pages to be indexed by search engines and backing out of its pledge not to enter the e-file services marketplace, ProPublica reported on Monday. Why we care Strategic use of robots directives can restrict the pages that are crawled and indexed by search engine bots, keeping them from showing in search results. This can influence how users interact with your brand and discover the products or services available. In this case, popular online tax filing services were using robots.txt and meta robots to keep their free e-file services […]

Google Explains How to Use Headings for SEO via @martinibuster

Google Explains How to Use Headings for SEO via @martinibuster

Google’s John Mueller offered a clear explanation of how Google uses H1, H2, HTML headings. This explanation shows the role heading elements play in ranking and how you should use them. How to Use Heading Elements? On a Webmaster Hangout, a publisher asked John Mueller what was the best way to use headings. Here is the question as read by John Mueller: A long question on headers and H1, H2, H3… What is the best setup? Background on Heading Tags for SEO In the early 2000s, heading elements (H1, H2, H3) were actual ranking factors. It was mandatory to add your keywords in the headings if you wanted to rank. […]

Study Finds Various Concerns with Facebook Dating in the US [Infographic]

Study Finds Various Concerns with Facebook Dating in the US [Infographic]

Facebook launched its dedicated Facebook Dating platform for US users in September last year, giving people another way to find romantic connections, utilizing The Social Network’s advanced data and matching capacity, which could, theoretically, facilitate better matches. But significant concerns remain around the use of Facebook’s dating option. Most notably, many people remain wary of Facebook’s data security and privacy processes following the Cambridge Analytica scandal, and various other breaches and issues. Would you feel comfortable using Facebook Dating? The team from Piplsay recently polled 21,242 Americans to get their thoughts on the option, and their perceptions of the process. They’ve compiled their findings into the below infographic. A version […]