Uber Eats readies ad sales for restaurants

Uber Eats readies ad sales for restaurants

Ads are coming to Uber Eats. TechCrunch reported that Uber is seeking an executive to help develop and run a new ads business. Under pressure. This makes sense for several reasons. Restaurants have been conditioned by other ad platforms, including Google and Yelp, to pay for placement and exposure. And Uber is under significant pressure from investors to generate more revenue from more sources amid growing skepticism about the company’s capacity to turn a profit. Uber Eats competes primarily with GrubHub, DoorDash and Postmates – although Google My Business also offers food ordering, as does Yelp. According to one estimate, Uber Eats has 20% share of all restaurant delivery sales […]

What to Do When Google Is Ranking the Wrong Page for Your Keywords via @AdamHeitzman

What to Do When Google Is Ranking the Wrong Page for Your Keywords via @AdamHeitzman

It’s typically a good thing when you find out your website is ranking for a keyword you’ve been targeting, right? But what happens when, upon further investigation, you learn that the page you wanted to rank for a particular keyword isn’t the page that Google wanted to rank? (And that it’s another page on your site altogether?) Whether the page is irrelevant or just not the best fit in your eyes, means that all the traffic that’s visiting your site from this newfound keyword isn’t going where you want. This might result in less conversions or a higher bounce rate than previously anticipated. But don’t worry – this problem is […]

The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead via @ebkendo

The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead via @ebkendo

We all know, it’s no secret. Amazon has come to disrupt budgets, raise expectations on conversion rates, and call attention to the quality of what we get for a “click.” (Massive amounts of first-party data is a heck of thing, isn’t it?) So, instead of rehashing what we already know about the size of the impact to date, let’s pull back a few more levels and take a bigger picture look at: What this means. Who is joining the party. What you should think about as we head into 2020. Amazon isn’t the first or only marketplace to do advertising – this is just a signal of what is to […]

Yandex’s Artificial Intelligence & Machine Learning Algorithms via @TaylorDanRW

Yandex’s Artificial Intelligence & Machine Learning Algorithms via @TaylorDanRW

Earlier this month, Google unveiled its latest AI algorithm, BERT, which is said to be the biggest Google update since RankBrain and affects 10% of all search queries. BERT stands for bidirectional encoder representations from transformers. Transformers refer to models that process words in relation to all other words in a sentence, such as juxtaposition keywords, and synonyms. BERT has been covered in detail on Search Engine Journal, both by Roger Montti and Matt Southern. However, Google’s artificial intelligence and machine learning algorithms aren’t the only ones being used by search engines globally. Machine learning is a blanket term encompassing wide range algorithms that learn from datasets to provide: Recommendations. Decisions. […]

Video: Aja Frost of Hubspot on the power of content structure in search rankings

Video: Aja Frost of Hubspot on the power of content structure in search rankings

Aja Frost, senior SEO strategist at Hubspot, explains how she helped restructure the SEO strategy at the company. Specifically how Hubspot uses a topic cluster approach to building out “content universes” that have “pillar pages” for the higher level content. Our interview goes into how the company structures its content around these topic clusters and the search benefit the company sees from those efforts. We also talked about featured snippets, image SEO and video suggested clips. Aja will also be speaking at SMX East in NYC next week, so be sure to catch her talk on driving more traffic to existing content through optimization. Here is the video, and I […]

What Is Contextual Targeting, in the Context of Ads?

What Is Contextual Targeting, in the Context of Ads?

As Jerry Maguire once said — “Show me the money.” That phrase is probably something you’ve thought of as a marketer who has invested in paid advertising. With paid advertising, you want to enhance your marketing campaign by showing up in the right place, at the right time, with the right content. But sometimes, running paid ads — like pay-per-click (PPC) on Google — feels like you’re spending a lot of money without seeing any results. Whether it’s because your ads are disruptive or need a redesign, most consumers ignore ads online. In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. Plus, 45% of […]

How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

According to a report from Podcast Insights, there are more than 750,000 active podcasts and counting. Sounds like a huge pool right? If you’re an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising — but also overwhelming. On a promising note, the growing number of podcasts has resulted in even more advertiser interest. Statista recently reported that podcast ad spend is projected to hit $534 million in the U.S. alone by 2020. As a marketer for a small to mid-sized business, you might be interested in podcast sponsorship, but not know where to start. Mainly because there are so many podcasts to […]

New FTC Guidance on Influencer Endorsements via @martinibuster

New FTC Guidance on Influencer Endorsements via @martinibuster

FTC issued guidance for social media influencers who endorse products. The goal is to educate influencers that they are obligated to disclose relationships with brands when endorsing them. When is an Endorsement Disclosure Required? The FTC announcement instructs that payment for an endorsement is not the only circumstance that requires a disclosure. Influencers must disclose if they receive free products or discounts.  This also covers what the FTC describes as a material connection. The FTC describes what a material connection is: “A “material connection” to the brand includes a personal, family, or employment relationship or a financial relationship – such as the brand paying you or giving you free or […]

Search Marketing Expo is next week. Will I see you there?

Search Marketing Expo is next week. Will I see you there?

Did you know? SMX East is happening next week — November 13-14 in New York City — and there’s still time to buy your ticket. This year’s agenda is the biggest one the Search Engine Land experts have ever created: 100+ search marketing sessions covering SEO, SEM, CRO, agency operations (new!), local search for multi-location brands (new!), analytics, mobile, video, content, tools, and more. You’ll also access interactive Q&A clinics, full-day training with leading brands including Google and Microsoft Ads, 30+ market-defining vendors, exclusive networking events, delicious meals, free WiFi, the SMX mobile app, and downloadable speaker presentations. The year is almost over… do yourself and your career a favor: […]