How to Make the Most of Video Timestamp Results in Google Search via @brodieseo

How to Make the Most of Video Timestamp Results in Google Search via @brodieseo

Back in June of this year, Google was first spotted testing a video timestamp feature for YouTube videos within the Google app. Several months later, we then saw similar appearing, but this time being visible in mobile search results in general (instead of just via the Google app). The day after this discovery, Google made an official announcement that users would start to see these types of results more frequently on mobile. Within this announcement, Google referred to the feature as “Key Moments”, in reference to taking the user to an important part of a clip. But it wasn’t until October 23 that I first started seeing the feature appear […]

FAQ: All about the BERT algorithm in Google search

FAQ: All about the BERT algorithm in Google search

Google has said that its most recent major search update, the inclusion of the BERT algorithm, will help it better understand the intent behind users’ search queries, which should mean more relevant results. BERT will impact 10% of searches, the company said, meaning it’s likely to have some impact on your brand’s organic visibility and traffic — you just might not notice. This is our high-level look at what we know so far about what Google is touting as “one of the biggest leaps forward in the history of Search.” When you’re ready to go deeper, check out our companion piece: A deep dive into BERT: How BERT launched a […]

A deep dive into BERT: How BERT launched a rocket into natural language understanding

A deep dive into BERT: How BERT launched a rocket into natural language understanding

Editor’s Note: This deep dive companion to our high-level FAQ piece is a 30-minute read so get comfortable! You’ll learn the backstory and nuances of BERT’s evolution, how the algorithm works to improve human language understanding for machines and what it means for SEO and the work we do every day. If you have been keeping an eye on Twitter SEO over the past week you’ll have likely noticed an uptick in the number of gifs and images featuring the character Bert (and sometimes Ernie) from Sesame Street. This is because, last week Google announced an imminent algorithmic update would be rolling out, impacting 10% of queries in search results, […]

The ROI of Ranking in Google Search: How Organic Search Can Save You Thousands via @http://twitter.com/kristintynski

The ROI of Ranking in Google Search: How Organic Search Can Save You Thousands via @http://twitter.com/kristintynski

SEO and content work, when at its best, provides a provably positive return-on-investment (ROI). Predicting the ROI, however, can be difficult. Some sites will try to project potential ROI for ranking in Google Search by looking at what ranking improvements mean in dollars and cents. Some businesses can actually assign monetary values to each unique new visitor they earn thanks to great tracking in analytics; others can rely less on exact metrics like the cost-per-click (CPC) value of the same organic traffic. Looking for a method of determining the ROI of your content and SEO initiatives? Read on to learn more. Two Assumptions First One way to estimate the potential […]

5 tips and trends from Google Webmaster Conference

5 tips and trends from Google Webmaster Conference

Google held its Google Webmaster Conference event for the first time at its Mountain View, California headquarters on Monday. Here are five tips and trends we took away from the event. Structured data. Over the years, Google has continued to roll out new support for additional structured data markups and continues to expand support for additional rich results in search. What was apparent from the numerous talks at the conference was that Google will expand support for structured data to inform new experiences in the search results as well as the Assistant. This includes adding new rich result types, above the numerous options already officially supported. It also includes Google […]

Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines. Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. For example, Facebook Ads is considered an alternative to Google Ads, YouTube is a go-to site for learning about new products, Instagram offers Shoppable posts, and Reddit […]

Bing Announces Link Penalties via @martinibuster

Bing Announces Link Penalties via @martinibuster

Bing announced a new link penalties. These link penalties are focused on taking down private blog networks (PBNs), subdomain leasing and manipulative cross-site linking. Inorganic Site Structure An inorganic site structure is a linking pattern that uses internal site-level link signals (with subdomains) or cross-site linking patterns (with external domains) in order to manipulate search engine rankings. While these spam techniques already existed, Bing introduced the concept of calling them “inorganic site structure” in order to describe them. Bing noted that sites legitimately create subdomains to keep different parts of the site separate, such as support.example.com. These are treated as belonging to the main domain, passing site-level signals to the […]

Google extends Shopping ads to more YouTube inventory

Google extends Shopping ads to more YouTube inventory

Just in time for the holiday shopping season, Google is expanding the visibility of Shopping campaigns on YouTube. Showcase Shopping ads are also going more places and opening up to more categories. Finally, sitelinks are coming to TrueView for action ads, the company announced Tuesday. New Shopping ad inventory on YouTube. Shopping ads can now show on the YouTube home feed and YouTube search results. On mobile, users will be able to scroll through a carousel of “Suggested Products” that will appear between videos on the home page or at the top of the search results. Shopping ad carousels may appear on the YouTube home feed or at the top […]

Twitter VP of Design Shares List of Coming Platform Features

Twitter VP of Design Shares List of Coming Platform Features

Ready for some new Twitter features? Well, don’t get too excited, they won’t be coming till 2020 (if they make it through at all). Also, an edit option is not among them, but Twitter’s VP of Design and Research Dantley Davis has shared a list of five new features that he’s ‘looking forward to in 2020’. Of course, ‘looking forward to’ doesn’t mean these are definitively on the way, but given the source, it’s a pretty good probability that these will be rolled out within the next six months. Here’s what’s on the list: 1. Remove me from this conversation This is a fairly basic option which would enable you to […]