The Complete Guide to Mastering Duplicate Content Issues via @stoneyd

The Complete Guide to Mastering Duplicate Content Issues via @stoneyd

In the SEO arena of website architecture, there is little doubt that eliminating duplicate content can be one of the hardest fought battles. Too many content management systems and piss-poor developers build sites that work great for displaying content but have little consideration for how that content functions from a search-engine-friendly perspective. And that often leaves damaging duplicate content dilemmas for the SEO to deal with. There are two kinds of duplicate content, and both can be a problem: Onsite duplication is when the same content is duplicated on two or more unique URLs of your site. Typically, this is something that can be controlled by the site admin and […]

How HubSpot Service, Support, and Sales Reps Stay Productive on a Noisy Floor

How HubSpot Service, Support, and Sales Reps Stay Productive on a Noisy Floor

As a customer-facing representative — whether you work in sales, service, or support — you’re probably used to working in a busy, noisy office space. Maybe you work on a loud sales floor surrounded by reps chatting on the phone with leads. Perhaps you work in an office space with customer service and support reps working to assist customers over the phone or video chat throughout the day. Whatever the cause of your workspace being noisy, it’s not always easy to block out the environment around you. That’s why we’ve compiled the following list of tips and tricks HubSpotters use to stay productive and focused in a noisy, busy, and […]

A Year of Link Building Tips via @martinibuster

A Year of Link Building Tips via @martinibuster

For 2019 I endeavoured to write link building articles that were suitable for introductory, intermediate and advanced levels of knowledge. Link building is more than just tactics and strategies. There is a great deal of background information that helps explain why it’s best to do things a certain way for maximum success. The articles this year includes background information surrounding links, including the history of link building practices and how Google might score and rank links. Link Building Fundamentalshttps://www.searchenginejournal.com/fundamentals-of-link-building/315385/ As the title says, this article introduces the fundamentals of links and link building. Read this first for an overview of links and link building. How to Build Links in 2019 […]

Pro Tip: A look back at some notable tips from our Paid Search community in 2019

Pro Tip: A look back at some notable tips from our Paid Search community in 2019

Our paid search community is dedicated to helping fellow search marketers and as we say goodbye to 2019, we look back at a few insights that were popular with our readers. 1. Where Google RSA inventory comes from may surprise you “Just like broad match will eventually stop showing ads for related queries that fail to turn impressions into clicks, so will RSAs,” explains Frederick Vallaeys of Optmyzr. “Google makes no money from impressions; they make money from clicks. And Google is pretty strict about not showing things that seem irrelevant, i.e., RSA variations that never get clicked because these are a waste of space and a detriment to Google’s […]

The Not-So-Secret Value of Podcast Transcripts – Whiteboard Friday

The Not-So-Secret Value of Podcast Transcripts – Whiteboard Friday

What are the benefits of transcribing your podcasts and what’s the best way to go about getting them on your site? Niki Mosier breaks it down into 8 easy steps in this week’s episode of Whiteboard Friday.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Here’s another edition of Whiteboard Friday. I’m Niki Mosier, a senior SEO account manager at Two Octobers, and I’m here today to talk to you about the not-so-secret value of podcast transcripts. I got the idea to play around with podcast transcripts after hearing Moz’s Britney Muller talk about machine learning […]

How to Improve Page Speed for More Traffic & Conversions via @jeremyknauff

How to Improve Page Speed for More Traffic & Conversions via @jeremyknauff

Page speed is a critical factor in digital marketing today. It has a significant impact on: How long visitors stay on your site. How many of them convert into paying customer. How much you pay on a CPC basis in paid search. Where you rank in organic search. Unfortunately, most websites perform poorly when it comes to page speed, and that has a direct negative impact on their revenue. There is an almost infinite number of things we can spend our days doing as digital marketers, and there’s never enough time to do them all. As a result, some things get pushed to the back burner. One of the things […]

7 Ways a Mobile-First Index Impacts SEO via @martinibuster

7 Ways a Mobile-First Index Impacts SEO via @martinibuster

If you don’t like change then the Internet is not for you. Google is constantly changing how they’re indexing and ranking sites. It’s realistic to expect more changes on the way. I’ve identified seven insights about a mobile-first index and how that may influence rankings and SEO. 1. Mobile-First Informational Needs Are Changing It may be inappropriate to generalize what kind of content is best for a mobile-first index. Every search query is different and how it is ranked in Google can be different. Here is a sample of a few kinds of queries: Long tail queries Informational queries (what actor starred in…) Local search queries Transactional queries Research queries How do I […]

How to Improve Your Website Navigation: 7 Essential Best Practices via @benjarriola

How to Improve Your Website Navigation: 7 Essential Best Practices via @benjarriola

Website navigation, when done right, is great for your users and your SEO performance. Good website navigation makes it easy for your visitors to find what they want and for search engines to crawl. The result: more conversions and greater search visibility. But how do you actually do it? By using these website navigation best practices. What Is Website Navigation? Website navigation (a.k.a., internal link architecture) are the links within your website that connect your pages. The primary purpose of website navigation is to help users easily find stuff on your site. Search engines use your website navigation to discover and index new pages. Links help search engines to understand the content and context of […]

Google Research: UGC Spam and User Experience via @martinibuster

Google Research: UGC Spam and User Experience via @martinibuster

ADVERTISEMENT Google published research that studied the effects of user generated content (UGC) spam on user experience. The research uncovered interesting insights on user experience and points the way to further research. This research was focused on UGC spam on a Google Play type of review page. Each group was shown 100 reviews with a small percentage of the reviews a certain kind of UGC spam. The goal was to identify which kind of UGC spam negatively affected the user experience. Doctor Sowmya Karunakaran presenting the findings of her research at a Conversion Summit event. UGC Spam and User Experience Past research has focused on identifying UGC spam. This research […]