Facebook Will Implement Limits on How Many Ads a Page Can Run in 2020

Facebook Will Implement Limits on How Many Ads a Page Can Run in 2020

As part of its latest Graph and Marketing API update, Facebook has announced that it will soon implement limits on how many ads a Page can run at any time. As explained by Facebook: “In mid-2020, we are implementing a limit on the number of ads each Page can run at the same time. The ad limits will impact just a small percentage of advertisers, and we plan to share more details about the limits early next year.” Which seems weird right? Why would Facebook actively limit its revenue potential by restricting how much money a brand can spend on ads? According to Facebook: “We’re implementing ad limits because very […]

LinkedIn Adds New Language Translation Settings to Broaden Usage Capacity

LinkedIn Adds New Language Translation Settings to Broaden Usage Capacity

As its user base continues to expand internationally, LinkedIn has this week added two new language translation options in order to better facilitate on-platform communication. As explained by LinkedIn: “[We’ve introduced] two new settings that allow you to input all the languages you understand and do not want to be offered translations for, as well as being able to define which language you would like all content translated into. This makes the choice of content experience explicit, and also extends our translation offering beyond the LinkedIn interface languages to the 60+ offered for translation by Microsoft Cognitive Services.” The new process works like this – say you live in the US, but […]

TikTok Launches ‘Share to TikTok’ SDK, Expanding its Connection to Third Party Tools

TikTok Launches ‘Share to TikTok’ SDK, Expanding its Connection to Third Party Tools

If you’re a brand that’s looking to utilize TikTok for your marketing efforts, this will be welcome news. This week, TikTok has announced the launch of its ‘Share to TikTok’ SDK, which will enable third-party apps to integrate directly with the rising app. That means that users of video editing apps like Adobe Premiere Rush will be able to upload videos direct to TikTok from the app’s editing platform. As explained by TikTok: “This new Share to TikTok feature enriches the content available on TikTok, diversifies the types of videos users can discover, and offers more editing choices for users to explore in addition to TikTok’s built-in creative tools. Most […]

Facebook Launches Updated Company Logo Which Will be Included in All of its Apps

Facebook Launches Updated Company Logo Which Will be Included in All of its Apps

Amid ongoing discussion about a potential break-up of Facebook’s various elements in order to reduce Zuck and Co.’s power, Facebook has this week unveiled a new corporate logo which will help to differentiate Facebook, the parent company, from Facebook’s various apps. As explained by Facebook: “People should know which companies make the products they use. […] Today, we’re updating our company branding to be clearer that these products come from Facebook. We’re introducing a new corporate logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.” The new Facebook logo will be added to all of its apps, with a clear ‘from Facebook’ tag […]

The State of Social Media Lead Gen 2019 – Part 2: Building an Effective Lead Gen Framework

The State of Social Media Lead Gen 2019 – Part 2: Building an Effective Lead Gen Framework

Is your business seeing success with its social media lead generation efforts? For our latest research report, we partnered with Sharpspring to reach out to our collective communities, and get their insights into exactly what they’re seeing, which social platforms and approaches they’re finding most effective for lead gen, and what they expect, in future, in regards to their social lead building efforts. More than 320 marketers took part in our survey – you can download our full ‘2019 State of Lead Generation Report‘ right now, but this week, we’re also breaking down some of the specific elements, and what they mean for your social media marketing approach. Here’s the second […]

Twitter Launches New Study of Key Cultural Shifts, Based on Billions of Tweets

Twitter Launches New Study of Key Cultural Shifts, Based on Billions of Tweets

With around 500 million total tweets being shared on the platform every day, Twitter sits on a trove of data insights, a mass of conversations and exchanges which have the power to indicate key shifts, including stock market movements, flood damage patterns, even earthquake predictions, all via 280-character missives. It can be easy to overlook such as you’re watching the Twitter trends list catch onto less significant conversations within the app, but with so much tweet activity, Twitter can indeed highlight critical shifts, and often ahead of time, keeping you on top of critical happenings within your industry, or the world in general. But you do have to know what […]

Why the University of Arizona changed its abbreviation for SEO

Why the University of Arizona changed its abbreviation for SEO

To bolster its SEO, the University of Arizona has changed its abbreviation from “UA” to “UArizona,” AP News reported last week. The southern Arizona university appears below Under Armour, United Airlines as well as another educational institution, the University of Alabama, for the query “UA.” The case for “UArizona.” Ranking first for your business’ name is quintessential for most brands and, as shown below, the University of Arizona does just that. However, the university is also commonly referred to as “UA,” as seen in the knowledge panel above. The acronym’s simplicity is also what makes it more ambiguous, leading to more competition for that term on the search results. “If […]

Benchmarking Beyond SEO: What Competitors’ Website Traffic Can Reveal via @semrush

Benchmarking Beyond SEO: What Competitors’ Website Traffic Can Reveal via @semrush

3. Show the Quality of Website Content and Overall User Experience Google’s algorithms are taught to satisfy users’ requests, not just to match keywords with relevant websites. However, they don’t necessarily lead users to the websites they will enjoy the most. Did visitors actually like the page that they were directed to? User engagement metrics will tell. So, pay attention to bounce rate, number of pages per visit, and average visit duration to competitors’ websites. Make sure to study even those who haven’t made it to the first lines of SERP yet. True, it starts to look like a deeper analysis than your normal research, but we assume that competitive […]

Pinterest Launches a Refresh of Its Mobile App via @MattGSouthern

Pinterest Launches a Refresh of Its Mobile App via @MattGSouthern

ADVERTISEMENT Pinterest has updated the look of its app for iOS and Android with a renewed focus on personalized recommendations and a more efficient use of space. The most obvious change when opening the app after the update is the reduced space around pins. Pinterest is cramming the home feed with as much content as it can while still keeping things aesthetically pleasing. Personal Recommendations The next-most obvious change is the carousel of personal recommendations at the top of the home feed. You can scroll through and tap on one of the topics of interest to open up a dedicated feed. Recommendations are based on the Pinterest activity of the […]

This Is What Happens When You Accidentally De-Index Your Site from Google

This Is What Happens When You Accidentally De-Index Your Site from Google

Posted by Jeff_Baker Does reading that title give you a mini-panic attack? Having gone through exactly as the title suggests, I can guarantee your anxiety is fully warranted. If you care to relive my nightmare with me — perhaps as equal parts catharsis and SEO study — we will walk through the events chronologically. Are you ready? August 4th, 2019 It was a Sunday morning. I was drinking my coffee and screwing around in our SEO tools, like normal, not expecting a damned thing. Then … BAM! What. The. Hell? As SEOs, we’re all used to seeing natural fluctuations in rankings. Fluctuations, not disappearances. Step 1: Denial Immediately my mind […]