Writing a Great Social Media Bio for Your Brand [Infographic]

Writing a Great Social Media Bio for Your Brand [Infographic]

When was the last time you reviewed your brand profile descriptions on your various social media presences? Been a while, huh? And no doubt things have changed since then, with new products, new focus, a different strategic approach. Updating your brand bio can be a great, simple way to boost engagement, especially heading into the new year. Your profile bio can play a key role in perception, and in driving subsequent action, so it’s worth reviewing your details and ensuring that everything is as you want it. In order to help with this, the team from Zoho Social have put together a listing of tips on how you can improve your […]

The Most Popular Social Media Influencers (According to Google) [Infographic]

The Most Popular Social Media Influencers (According to Google) [Infographic]

With influencer marketing becoming more… um, influential, it’s worth noting which online identities are generating the most attention, and considering what that means for your outreach strategies. And while you might not necessarily be able to get PewDiePie to endorse your products, it is interesting to consider how these popular identities are building their platforms, which could provide some guidance as to where people are looking, or even just give you an indicator of which creators to look to for inspiration with your own content. To help with this, the team from PostBeyond have put together a listing of the most Googled online identities in 2019, ranging from James Charles to […]

10 Logo Design Trends That Will Take Charge in 2020 [Infographic]

10 Logo Design Trends That Will Take Charge in 2020 [Infographic]

Published Jan. 3, 2020 Are you considering redesigning your company logo in 2020? Want to know the logo design trends that are predicted to take 2020 by storm? The team from Logaster share their 10 logo design trends for 2020 in this infographic. Here’s what makes their list: Simplification Original geometry Unusual fonts Gradients Cluttered design Chaotic arrangement Geometric letters Emblems Scaling Text destruction Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

What if Fake News Isn’t the Real Problem on Social Media?

What if Fake News Isn’t the Real Problem on Social Media?

With another US Presidential election on the way in 2020, we can expect the debate around fake news to once again ramp up, and become a key focus of discussion as we look at how political influence spreads online. But what if fake news isn’t actually the problem? Sure, it would be easier to be able to attribute the broader shifts in the political landscape to lies and deceit online – that would help explain the more polarizing movements which seem to be gaining momentum, often despite significant evidence against many of their key claims. But various investigations – including my own rudimentary analysis – have actually found that it’s […]

7 Ways You Can Earn More Backlinks in 2020

7 Ways You Can Earn More Backlinks in 2020

Here’s the thing – in order to get more traffic to your website, you need to boost your search engine rankings. One way to rank well, and to subsequently generate more organic traffic, is to gain backlinks from credible websites in your industry. But getting backlinks from big-name publications and eCommerce businesses can take a lot of time and laborious effort. Success often involves networking, content marketing, and utilizing the right tools. Are you looking to diversify your backlink profile in 2020? If so, here are some tips on how you can get more hyperlinks pointing to your site. 1. Create link round-up posts Link roundups posts, which feature the […]

How to Create 10x SEO Reports – Whiteboard Friday

How to Create 10x SEO Reports – Whiteboard Friday

New year, new you — when it comes to SEO reporting, at least! We’re kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for creating truly effective SEO reports. From tying KPIs to business metrics to delivering bad news effectively, your reports have never looked so good.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Okay, so we have 400 broken pages. Ah, we rank number 7 for best plumbers in Idaho. Oh, hey, Moz fans. I’m Cyrus Shepard. Today I’m talking about SEO reports, specifically how to create 10x SEO reports. I’ve gotten hundreds […]

25 Widgets, Plugins, and Add-Ons to Enhance Your Blog’s Performance

25 Widgets, Plugins, and Add-Ons to Enhance Your Blog’s Performance

Let’s talk blogging. It’s hard to get a blog started, and sometimes, even harder to organize all the content you want and need. If you use a blog hosting site like WordPress or a CMS like HubSpot, you’ll likely notice that you have options like plugins and widgets to enhance your blog. There’s so many different kinds of tools, and they’re all used to make your blog more personalized. Think of widgets as the different spices to add special elements on your webpages. Plugins, on the other hand, are the vessel for which you obtain the widgets. We’ve compiled a list of widgets and plugins that are essential to make […]

The big comings and goings in paid search 2019 that will shape how we market in 2020

The big comings and goings in paid search 2019 that will  shape how we market in 2020

In 2019, Google shook up mobile search results pages with a redesign that introduced black “Ad” labels to text ads and favicons for organic listings. It also caused a stir in notifying some advertisers it would start handling campaign management for them. Automation continued to be a major theme. This year, it was reflected most prominently in Google’s product announcements aimed at owning the funnel with campaigns that extend across properties. Adjusting to new privacy restrictions and expectations also took on new urgency and will have a significant impact on search marketing in the year to come. Bing celebrated its first decade. Ten years on, still, Bing’s market share doesn’t […]

11 Headline Writing Tips to Drive Traffic & Clicks via @KristiKellogg

11 Headline Writing Tips to Drive Traffic & Clicks via @KristiKellogg

Wondering how to write a headline that drives traffic and clicks? The best headlines are: Extremely relevant to the content Contain a keyword Generate interests There’s plenty of room to be creative and demonstrate value, right off the bat. While there’s no exact science to writing a headline, there are useful headline writing tips that will help you whip up brilliant headlines. Discover 11 ways to write good headlines. 1. Let Keywords Drive You If you’re writing a piece of evergreen content, always do keyword research to find out what people are actually searching for. A slight difference in wording can make a huge impact on traffic. Let’s take this […]

SEO Best Practices: How to Create Awesome Meta Descriptions via @BrianHarnish

SEO Best Practices: How to Create Awesome Meta Descriptions via @BrianHarnish

Since the early days of SEO, meta descriptions have been an important optimization point. Google continues to maintain that meta descriptions don’t help with rankings whatsoever. But, as an indirect signal, there is anecdotal evidence that indirect attributes of better descriptions do help. Things like click-through rate (CTR), perception of the quality of the result, and perception of what your website offers all change when you optimize the meta description correctly. Our latest deep dive takes a look into how to craft awesome meta descriptions, and how to apply these steps to your site. What Is a Meta Description? Quite simply, the meta description is a meta tag that provides […]