15 Podcast Tools to Take Your Show from Good to Great in 2019

15 Podcast Tools to Take Your Show from Good to Great in 2019

Just like Sharpay Evans from “High School Musical” says, “It’s out with the old, and in with the new.” Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly, podcast shows should continue to evolve as the industry does. Of course, in order to build a successful podcast, you need the right tools and services at your disposal. Let’s review the top podcast tools and services to level up your podcasting game. These tools can help make your show more efficient and professional. Below, we’ll break down the tools and services into four categories: podcast recording equipment, […]

How the Fourth Industrial Revolution Could Affect Marketers

How the Fourth Industrial Revolution Could Affect Marketers

All around us, we’re seeing implications of the Fourth Industrial Revolution on our daily routines. When was the last time you used Google Maps to get someplace? Or asked Siri a simple math question, or picked something to watch from your Netflix recommendations? While it’s easy to think about a distant future where robots take your restaurant order and sell you a house, similar advancements may be closer than we think, and some of that may be due to this new revolution. This change in technology means a change in how products are marketed to consumers, meaning marketers should take note. So what is the “4IR,” as some have abbreviated […]

SEO myths busted by an ex-Googler

SEO myths busted by an ex-Googler

Every industry has its myths and so does the SEO world. Google tries now and again to shed light on common misconceptions. However, there is only so much a small team of outreach professionals can do to raise awareness at international conferences, so here are the 10 most SEO myths, busted by former longtime Google Search employee and SEO expert. Myth #1: SEO is a level playing field In theory – or so it goes – SEO is a “fair competition,” where every website stands the same chance to compete for queries. Except it isn’t. It hasn’t been for a long time and it never will be “fair” again. Similar […]

Part II Video: Danny Sullivan on what he sees differently now working inside Google

Part II Video: Danny Sullivan on what he sees differently now working inside Google

In part one of the interview with Danny Sullivan, we learned about the founder of the search marketing space and his transition from being a journalist about Google to transitioning to working within Google. In part two. we learn about what he sees differently now that he works within the search giant? Now that he has access to everything and SEO can dream of, would that knowledge be useful to an SEO? What has he done to help the SEO community since joining Google in the past two years? And what are some of the more frustrating things of his job and what he sees from the SEO industry now […]

Tips for Responding to Negative Reviews [Infographic]

Tips for Responding to Negative Reviews [Infographic]

An inescapable reality of digital connectivity for brands is that negative reviews are going to happen. No business is 100% perfect, and not every customer interaction is going to go just as you’d expect, and with the capacity to post their displeasure in a public forum, people will, at some stage, choose to do so. But it’s how you choose to respond to such that will dictate its true impact. If you choose to fight fire with fire, you could end up in an unending comment war, potentially damaging your broader reputation, but if you take a moment to consider the situation, and its impacts, you may come up with a […]

Facebook Expands its ‘Breaking News’ Tags to More Regions

Facebook Expands its ‘Breaking News’ Tags to More Regions

After trying them out in several markets over the last year, Facebook has this week announced that it’s going to give more publishers in even more regions access to its ‘Breaking News’ post tags. As per Facebook: “Over the last several months we ran a test that allowed more than 100 news publishers from North America, Latin America, Europe, India and Australia to identify and label stories as “breaking news” on Facebook. We found that people engaged more actively with stories marked as breaking news, showing us that this product helps people find news that’s important to them.” Expanding on this, Facebook says that its breaking news tags will now be made […]

Pinterest Releases Gender Transition Guide to Help Other Organizations Facilitate Change

Pinterest Releases Gender Transition Guide to Help Other Organizations Facilitate Change

Pinterest has this week published its internal guidelines for assisting employees who are going through a gender transition, an increasingly common, and important consideration in the modern workplace. The document covers Pinterest’s process for assisting its own staff, and Pinterest is publishing the guide “to help other workplaces looking to support their trans employees”. As explained by Pinterest: “Making Pinterest’s employee culture safe and supportive for people who are transitioning is an important part of living our values. We are deeply committed to creating and sustaining a work environment where everyone – regardless of sex, gender or gender identity – feels valued.” The guide covers all the practical elements of […]

Google is Looking to Add New Warning Indicators for Slow Loading Websites

Google is Looking to Add New Warning Indicators for Slow Loading Websites

If you’ve been dragging your feet on improving the page load times on your website, this might prompt you to get moving. This week, Google has outlined its plans to add new warning indicators in Chrome for both search results and on load screens whenever slow page load speeds are detected. As per Google: “In the future, Chrome may identify sites that typically load fast or slow for users with clear badging. This may take a number of forms and we plan to experiment with different options, to determine which provides the most value to our users.” As you can see in the examples above, the new process will likely […]

Google Adds Local Ad Options Ahead of the Holidays, Including Google Maps Listings

Google Adds Local Ad Options Ahead of the Holidays, Including Google Maps Listings

Google is rolling out three new local ad tools to help businesses reach consumers within their vicinity. First off, Google is adding a new way to showcase your store locations in Google Maps with business icons and markers highlighted when people conduct a local search. As explained by Google: “In the coming weeks, you’ll be able to feature your locations as users get directions to a destination. In just a few taps, they can add you as a convenient stop along their route to grab lunch, stop in for shopping, and more.” Google says that people tap on location pins in Google Maps “hundreds of millions of times per week”, […]

Instagram Goes After TikTok with New ‘Reels’ Mode

Instagram Goes After TikTok with New ‘Reels’ Mode

It what will likely come as little surprise, Instagram has launched a new feature which aims to replicate the key functionality of rising app TikTok. But rather than taking on parent-company Facebook’s usual tactic of launching a separate app, Instagram is adding its new ‘Reels’ feature as an element within Instagram Stories, using the app’s scale to try and beat TikTok at its own game – and blunt its potential to take away younger users. [embedded content] As you can see in the video, Reels will enable users to create short videos which can be shared and remixed – just like TikTok. Those videos can include music, utilizing Facebook’s expanding […]