Google’s Mobile-First Indexing: Everything We Know (So Far) via @mindyweinstein

Google’s Mobile-First Indexing: Everything We Know (So Far) via @mindyweinstein

Ever since Google first announced that it was experimenting with mobile-first indexing in 2016, there has been a ton of information published. Throughout the years, Google has given us bits of new information and updates about how mobile-first indexing works and how to prepare. The following is a compilation of things we know, so far, about Google’s mobile-first indexing. There Is No Separate Index for Mobile Out of all the things listed about mobile-first indexing, this one is widely known. However, it is widely known to those of us in the search community, but it is still a confusing concept to those who are not in our industry. Just to […]

Leverage Python and Google Cloud to extract meaningful SEO insights from server log data

Leverage Python and Google Cloud to extract meaningful SEO insights from server log data

For my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save your SEO butt! Wise words. However, getting the data we need out of server log files is usually laborious: Gigantic log files require robust data ingestion pipelines, a reliable cloud storage infrastructure, and a solid querying system Meticulous data modeling is also needed in order to convert cryptic, raw logs data into legible bits, suitable for exploratory data analysis and visualization In the first post of this two-part series, I will show you how to easily scale your analyses to larger datasets, and extract meaningful […]

6 Reasons to Run Responsive Display Ads (& 2 Reasons Not To) via @GrpTwentySeven

6 Reasons to Run Responsive Display Ads (& 2 Reasons Not To) via @GrpTwentySeven

Some advertisers struggle to create display advertising programs. Sometimes they don’t have the design expertise or capacity to create good-looking ads. And even when they do, they may not create every possible ad size or type. This is one of the reasons Google rolled out responsive display ads in 2016. It was a way to help out advertisers — and a way to potentially fill more ad placements. Since 2018, responsive display ads have been the default ad type for the GDN, and responsive display ads are something we use quite often for clients. And if you’re not using them for yourself or your clients, it might be time to […]

The 10 Best Keyword Research Tools to Find the Right Keywords for SEO

The 10 Best Keyword Research Tools to Find the Right Keywords for SEO

Let’s get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they’re associated with more qualified traffic and users that are typically further down their path of intent. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process — one that’s made all the more simple and quick when you use the right tools to perform your keyword research. Download our free SEO template here to organize your keyword research into an actionable plan for your site.  In this post, we’ll cover the nine best tools out […]

Starting a Freelance Business: A Step-by-Step Guide

Starting a Freelance Business: A Step-by-Step Guide

So, you’re in the business of starting a business. You’re looking for the freedom and flexibility that comes with only answering to yourself. You’re planning to take life by the reins and your industry by storm. In other words, you want to get your own freelance business going.   Starting a freelance business is an exciting prospect. Perks like setting your own hours and pursuing your passion are certainly attractive — but a lot of effort, strategy, and planning goes into earning those benefits. It’s a tough road with a lot of confusing twists and turns, so it helps to have a map. Let’s explore some key points you’ll have […]

How to Rise Above Marketing Mediocrity, According to Ann Handley

How to Rise Above Marketing Mediocrity, According to Ann Handley

Ann Handley is a Wall Street Journal bestselling author, and has been named by IBM as one of the seven people shaping modern marketing. She’s also the world’s first Chief Content Officer, and is a LinkedIn influencer with almost 400K followers. Needless to say, I was thrilled when she agreed to speak with me about the current and future trends in marketing at the 2019 Conex in Toronto. Along with marketing trends, we also talked about new approaches marketers can use to solve old problems. Because, while much has changed in marketing over the last few years, one thing remains consistent — businesses still need to connect with their audiences. […]

Google: ‘We do updates all the time’ — somewhat confirming February update rumors

Google: ‘We do updates all the time’ — somewhat confirming February update rumors

Earlier this week, we reported on an unconfirmed Google February search algorithm update. In response to questions about an update, Google’s Danny Sullivan said on Twitter Thursday morning, “We do updates all the time.” He then referred to the company’s advice given around the November update, which Google has described as “several updates.” Google’s response. Sullivan responded to several questions around the rumors of a February update on Twitter early Thursday morning. Here is one of the responses, but they were all the same: We do updates all the time. I would suggest rereading our general advice about this: https://t.co/aL4QObvvhH — Danny Sullivan (@dannysullivan) February 13, 2020 Was there an […]

Introduction to GIF Engine Optimization (GEO)

Introduction to GIF Engine Optimization (GEO)

If you’re reading this, you probably know about SEO. You may even be an SEO professional that spends a significant portion of your time reading, talking, and implementing the latest SEO strategies and tactics. I’m here to introduce you to a new kind of search engine. I’m talking about GIF search engines like GIPHY and Tenor. GIPHY is by far the biggest GIF search engine, it’s actually the second largest search engine in the world by total searches, only behind Google. GIPHY serves over 10 billion GIFs daily across messaging and social media apps. Tenor, another popular GIF search engine, was acquired by Google for an undisclosed amount in March […]