Maximize your content marketing efforts with these helpful tools.
In September 2010, the Department of Justice released the Americans with Disabilities Act Standards for Accessible Design. This became the standard for accessibility of goods and services offered on the web by entities. Website owners who did not comply positioned themselves to not have great user experience for people with disabilities. Some have even faced lawsuits as a result of not complying with the ADA standards. Recently, Domino’s Pizza was hit with a lawsuit from a blind man who alleged that the company’s website and mobile app were not accessible to people with disabilities. Specifically, the man cited that the site did not have alt text for the images required […]
ADVERTISEMENT A new study suggests the performance of virtual assistants, like Google Assistant, Alexa, and Siri, may have plateaued. Perficient Digital released its annual evaluation of virtual assistants. Perhaps the most interesting finding is that none of the top virtual assistants are improving when it comes to answering questions accurately. Not only are they not improving, but the accuracy of every virtual assistant dropped slightly compared to last year’s study. This may be an indication that these technologies have reached their limit, says Eric Enge of Perficient Digital: “Overall, though, progress has stalled to a certain degree. We’re no longer seeing major leaps in progress by any of the players. […]
A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the data, and thoughts around drawing your conclusions. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. I’m Emily Potter, and I work at Distilled over in our London office. Today I’m going to talk to you about hypothesis testing in SEO and statistical significance. At […]
Google released version 1.0 of its Site Kit WordPress plugin, which means its officially out of beta after 6 months. The post Google Releases its Site Kit WordPress Plugin Out of Beta via @MattGSouthern appeared first on Search Engine Journal.
Google has released new behavioural insights into 2019 holiday shoppers, with tips on how to sell to US consumers. The post Google Releases Study of 2019 Holiday Shopping Trends via @MattGSouthern appeared first on Search Engine Journal.
Did you know that 55% of marketers say blogging is their top inbound marketing priority? Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don’t invest in blogging? Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. The key here is that their blog content is valuable — it isn’t enough to simply have a blog; there has to be a purpose or reason for its existence. So, how can you create and maintain a successful blog that provides your target audience with worthwhile […]
The main dashboard in Site Kit lets users see metrics from Google services. Google announced Thursday that Site Kit is available globally for WordPress users. What is Site Kit. Site Kit is a WordPress plugin that allows users to set up and configure Google services to get insights in their WordPress dashboards. Users can see stats from Google Search Console, Google Analytics, PageSpeed Insights, AdSense all in one place. Because it’s a plugin, it doesn’t require source code editing. Site owners can also assign roles and grant individual permissions The company released Site Kit in developer preview earlier this year and says thousands of developers have installed it. What does […]
Want to create truly valuable SEO content? Find subject matter experts. Here’s how to do it. The post How to Find Subject Matter Experts Using Slack & Other Web Communities via @s_watts_seo appeared first on Search Engine Journal.
To effectively reach audiences from different countries, owners of global websites must always keep these key aspects in mind. The post Global vs. Local Websites: Which Is Right for You? via @motokohunt appeared first on Search Engine Journal.