5 Creative Ways to Boost Your Content Marketing ROI via @JuliaEMcCoy

5 Creative Ways to Boost Your Content Marketing ROI via @JuliaEMcCoy

Content marketing works. But – what if it’s not working for you? What if you’re not seeing the ROI you expected? This is a frustrating scenario, especially if you read the case studies and follow the success of top content marketers. What are you doing wrong? Take a deep breath. Maybe you just need a few creative tweaks to your content strategy to boost your ROI. 1. Create High-Quality, Evergreen Blog Content Investing, time, effort, and money in poor content that doesn’t perform is like throwing all three of those resources in the trashcan. Instead, ensure your budget is going toward evergreen content pieces that will stay relevant long after […]

How to Track Offline Conversions from Your Google Ads via @timothyjjensen

How to Track Offline Conversions from Your Google Ads via @timothyjjensen

Even if you work strictly as a digital marketer, you know that marketing doesn’t take place solely in an online bubble. Someone who requests a free trial via an online form may have several conversations with salespeople before buying a service. A homeowner desperately needing a furnace repaired might find a heating company via paid search but then pick up the phone to schedule an appointment. A shopper might discover a new energy bar via a banner ad and then drive to their favorite grocery store to purchase it. For many brands, simply tracking online interactions isn’t enough to provide full attribution. Thankfully, Google Ads offers a few ways to […]

Tell your brand’s story through video ad sequencing

Tell your brand’s story through video ad sequencing

Creating a progression of short videos with a carefully targeted campaign on YouTube can set up your brand’s success on the platform. Every brand has a story to tell. But with the average attention span of adults being eight seconds (according to a study by Microsoft), how do you capture that user in the right moment with the right message? Effective content marketing has become crucial because of this staggering statistic. As digital advances, content marketing tactics now encapsulate display and video strategies in order to keep a user engaged. What is YouTube ad sequencing? YouTube ad sequencing campaigns made its debut in the second half of 2018. However, I […]

9 Ways to Evaluate Guest Posting & Blog Outreach Services via @wburton27

9 Ways to Evaluate Guest Posting & Blog Outreach Services via @wburton27

Getting high-quality links to your site was once a critical factor in how well your site would rank in the search engine result pages (SERPs) for your targeted keywords. If you had keyword-rich anchor text links, the chances that you would rank higher in the SERPs were even greater. A link from an authority domain like CNN could help improve your rankings and, if it was lost, you may have experienced a ranking drop. Those were the good old days. Now Google is much more advanced, and links are still important but getting a high-quality link is tougher than ever. Those of us who have been doing SEO for a […]

Google News app lets users access content in two languages

Google News app lets users access content in two languages

The Google News app now lets users see content in two languages, Google announced on Monday. Why we should care Some publishers may experience increased traffic from users who speak and read in multiple languages. Those users will now be able to find and consume news in two languages in their Google News app. This is particularly relevant for publishers in multilingual regions, such as Canada, India and Switzerland. How to set up multiple language preferences within the Google News app. Source: Google. More on the announcement This feature is available across 141 countries and 41 languages on the Android and iOS versions of the Google News app. It is […]

How to Process Negative Feedback Without Triggering a Stress Response [Infographic]

How to Process Negative Feedback Without Triggering a Stress Response [Infographic]

Employee feedback is an undoubtedly critical component of long-term career growth. In fact, 82% of employees want to receive feedback — regardless of if it’s positive or negative. Additionally, while it can be scary to receive feedback, particularly from your manager, it’s ultimately intended to help you become a better employee. However, that doesn’t mean it’s easy to receive. Despite what I know about the importance of feedback for growth, when I hear my manager say “You’ve been doing great, but … ” I still tense up. A stress response to negative feedback is completely natural, but that doesn’t mean it’s necessary. To help you receive negative feedback more open-mindedly, […]

The State of Social Media Lead Gen 2019 – Part 1: The Current State of Social Lead Generation

The State of Social Media Lead Gen 2019 – Part 1: The Current State of Social Lead Generation

Is social media actually effective as a lead generation and selling tool? That’s what we sought out to determine in our latest research report – we recently partnered with Sharpspring to reach out to our collective communities in order to get their thoughts on what they’re seeing in regards to social lead gen, which platforms and approaches they’re finding most effective, and what they expect, in future, in regards to their social lead building efforts. More than 320 marketers took part in our survey, which reveals some interesting, concerning and thought-provoking considerations for your digital marketing efforts. You can download our full report here, but this week, we’ll be breaking down […]

Google Search Console begins rolling out Speed report

Google Search Console begins rolling out Speed report

Six months ago, Google began testing a new speed report within Google Search Console, and now that report is beginning to rollout publicly to all Search Console users. Google announced Monday. What are these reports? The “Speed” reports, located under the “Enhancements” section of Google Search Console, help webmasters quickly find the sections and URLs of their websites that may have speed performance issues. From there you can start to diagnose and address issues that are slowing down your page loading times. What do these reports show? We looked at these reports a few weeks ago, so check out that deep dive here. In short, Google will bucket your pages […]

19 Tips to Write Catchy Email Subject Lines [+ Examples]

19 Tips to Write Catchy Email Subject Lines [+ Examples]

No matter what they say, people do judge emails by their subject lines. In fact, 47% of marketers say they test different email subject lines to optimize their emails’ performance. That’s why it’s so important to craft subject lines that are compelling enough to get people to click through. While they may seem like a small part of your message, they’re one of the very first impressions you have on your email recipients. And they’re a marketer’s ticket for standing out in a crowded inbox. Do you want your email content opened, read, and clicked? It all starts with the subject line. Read on for some tried-and-true tips to help […]