Here’s how to leverage long-tail keywords for your SEO

Here’s how to leverage long-tail keywords for your SEO

When it comes to improving your SEO, you should be reaching for every opportunity you can. For most people, one of the first things they’ll think to do is to find keywords that have a high search volume. However, as most people know, this can make you a small fish in a very large pond. We’d all like to think that we’re able to compete with huge websites for high- or medium-volume keywords that are usually more generic terms, but it doesn’t usually pan out that way. Fortunately, there are a few simpler ways of ranking higher, including using more specific, long-tail keywords as primary keyword targets. While it might […]

How to Promote Your Old Evergreen Content: 5 Tips via @KristiKellogg

How to Promote Your Old Evergreen Content: 5 Tips via @KristiKellogg

Does your site have an incredible library of content built up? If you have hundreds (or thousands) of blog posts and articles, it’s key to make sure that your valuable evergreen content is still getting traffic. If you’re constantly publishing new content, however, it’s easy for the old content to get lost in the social media shuffle. Here, we’re going to focus on five ways to make sure that content is still getting the attention it deserves. Read on for expert tips on how to promote your blog content long after publication. 1. Keep an Inventory of Your Evergreen Content Fact: not all content is created equally. When we talk […]

Achieving 3.7 Google My Business rating stars delivers highest conversion boost, study finds

Achieving 3.7 Google My Business rating stars delivers highest conversion boost, study finds

There are business ratings sweet spots. Locations that improve their Google My Business star ratings from 3.5 to 3.7 can see significant increases in conversions. Further, enterprise locations that reply to at least 32% of reviews achieved 80% higher conversion rates compared SMBs and direct competitors that replied to 10% of reviews. These findings come from an Uberall study comparing data from 64,000 third-party managed listings for the first half of 2018 with the first half of 2019. Conversions captured in the study represent a combination of phone calls, requests for driving directions and website clicks. Conversion rates and conversion growth. On the whole, conversion rates peaked when businesses attained […]

Google Merchant Center updates rolling out ahead of holiday push

Google Merchant Center updates rolling out ahead of holiday push

Google is out with its holiday updates for merchants. The company recently rolled out interface and navigation updates for Google Merchant Center. On Wednesday, Google announced a number of new and updated features aimed at simplifying the process of getting your product information on Google properties for the holidays. Automated feeds. We’re finally here. Goodbye, product feeds — sort of. Starting in November, automated feeds will be available in all Shopping ads countries. Merchants can opt to let Merchant Center crawl their websites for schema structured product data and extract it into an initial feed. If you have structured product data on your site, you’ll see the feed input option […]

Features vs. Benefits: How to Hit Your Content Marketing Sweet Spot via @seocopychick

Features vs. Benefits: How to Hit Your Content Marketing Sweet Spot via @seocopychick

Think about the last time you went to buy a product online. Maybe you were on the hunt for some fuzzy snow boots, a 36-piece crayon set, or the latest cellphone upgrade. You browsed the web looking for the perfect match; comparing your options and ultimately making your purchase. What made you decide to go with one brand over another? All things held equal, there was likely *something* that convinced you to click that “Add to Cart” button. Compelling copy has the power to influence us in all our online purchasing decisions. This nudge is often covert, but it can mean the difference between one brand making the sale and […]

Video: Eric Enge on Google advice vs. real-world SEO experience

Video: Eric Enge on Google advice vs. real-world SEO experience

In part two of the interview (you can see part one here) with Eric Enge of Perficient Digital, we talked about SEO and about why sometimes the advice Google gives the SEO community might not align with what one would see in the real-life SEO world. In fact, sometimes what might work for client A and B, might not work for client C — so it goes beyond “Google said this” and becomes “this is what worked for my clients.” We also spent time discussing how he approaches building out content on a website. From the content quality, to the structure of the content and then promoting that content to […]