Machine Learning 101 – Whiteboard Friday

Machine Learning 101 – Whiteboard Friday

Machine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn’t have to be — and you don’t have to miss out on the competitive edge it can give you when it comes to SEO task automation. Put on your technical SEO cap and get ready to take notes, because Britney Muller is walking us through Machine Learning 101 in this week’s episode of Whiteboard Friday.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today I’m talking […]

Google Ads to Improve the Optimization of App Campaigns via @MattGSouthern

Google Ads to Improve the Optimization of App Campaigns via @MattGSouthern

Google Ads is improving the way it tracks the performance of app campaigns. App campaigns use text, image, video and HTML5 assets to deliver relevant ads. Soon, Google will update app campaigns by attribute traffic to each of those creative assets. By knowing exactly which combination of creative assets is driving app downloads, Google Ads can improve the way campaigns select and serve asset combinations as ads. The new data will also help advertisers make more informed design decisions. These changes are rolling out over the coming months. Advertisers with active app campaigns will automatically have their campaigns updated. So there is nothing for advertisers to do in order to […]

Google’s Advice on How to Determine if Your Business Needs a Website via @MattGSouthern

Google’s Advice on How to Determine if Your Business Needs a Website via @MattGSouthern

The first episode of Google’s new ‘Search for Beginners’ video series aims to help businesses determine whether or not they need a website. Interestingly, Google doesn’t recommend building a website right away. The video contains different suggestions for different types of businesses. Google’s Advice: Do I Need a Website? If your business only has a physical storefront, then Google recommends starting with Google My Business. This still allows a business to get found in search results without investing the same amount of time and effort as it takes to build a website. If your business sells products online, then Google actually recommends investing your time in social media before building […]

E-commerce ad spend on search and social product ads keeps growing

E-commerce ad spend on search and social product ads keeps growing

Product ad spending continued to grow year-over-year on both social and search channels. Source: Kenshoo E-commerce advertisers spent 39% of their search budgets on Shopping campaigns and 37% of their social budgets on product ads in the third quarter of the year, according to new Kenshoo data. Social outpacing search. Spending on social product ads among Kenshoo e-commerce advertisers accelerated in the third quarter, increasing 42% compared to the previous year. Meanwhile, product ad spend on search grew by 17% year-over-year in the third quarter – a deceleration from the previous quarter. The relative slow in Shopping campaign spend meant it had less overall impact on search spend, which grew […]

How to find your ideal SEO agency

How to find your ideal SEO agency

As of this article’s publishing date, 17,353 agencies offer SEO services across the globe according to Clutch. In one of the most saturated service markets, how does a buyer like you find the right SEO agency? If you know what to look for, it’s easier than you think – and can be the difference in making the right or wrong decision for this critical marketing channel. What does your ideal agency look like – and what should you avoid? Here are four easy takeaways. Their sales team are SEO experts The sales process is a perfect time to uncover the expertise (or lack thereof) of a potential agency. It’s your […]

Ongoing Education: Your Secret to SEO Success via @AndrewDennis33

Ongoing Education: Your Secret to SEO Success via @AndrewDennis33

Because Google won’t tell us exactly how their search algorithms work (come on already Google!), oftentimes the answer we get in SEO is “it depends.” While this is an unsatisfying answer, there are many valid reasons for it – different websites, different niches, different audiences, different competition, etc. But what if I told you there was a foolproof SEO strategy you could leverage to succeed in SEO regardless of your vertical or type of business? That would be great, right? Well, this is possible and the only thing you must do is… keep learning! OK, so that might not be as cut and dry of a strategy as you were […]

How to Buy a Vanity Phone Number for Your Website (in 5 Minutes)

How to Buy a Vanity Phone Number for Your Website (in 5 Minutes)

Have you ever wondered how certain companies buy a vanity phone number for their business website? Vanity phone numbers are business phone numbers that are memorable and easy to promote. For example, 1800-FLOWERS is a vanity toll-free phone number for a popular flower delivery service. The sequencing or spelling of vanity phone numbers makes it easier to promote in creative ways. Vanity phone numbers are also highly effective in building your brand image. Many small business owners believe that having a vanity business phone number must have a high cost, need special equipment, or technical skills to manage it. This used to be the case in the old days, but […]

International Content Marketing: How to Create a Global Strategy via @ashleymadhatter

International Content Marketing: How to Create a Global Strategy via @ashleymadhatter

Content marketing is a powerful way for both B2B and B2C businesses to establish and grow their digital presence. From blogs to infographics, and white papers to video content, there are so many formats to deliver your brand messaging to your consumers. However, once it’s time to cross the seas and expand beyond U.S. reach, your marketing tactics must be tweaked to adhere to your international market(s). If your business is growing and you’re looking to touch other countries and continents, it’s probably time to learn how to create unique content for international markets. While establishing a global content marketing strategy is essential, it can be very challenging. In this […]

Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST]

Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST]

ADVERTISEMENT Podcast: Download Subscribe: Apple Podcasts | Android | “I personally always joke around on some level that emotions get in the way of running an effective business or doing something that you need to do. If you could take out the emotion, things would be a lot smoother and easier… Not having that emotional factor does help a lot, especially when writing about stuff in our industry.” Barry Schwartz has been consistently pumping out 5 to 10 articles per day on search since 2004. There are days when he isn’t in the mood to write, but he does it anyway. “Who cares if I’m in the mood for it […]

The Ultimate Guide to Creating Compelling Webinars

The Ultimate Guide to Creating Compelling Webinars

Have you ever considered holding a unique and fun business event for your target audience and customers? An event with engaging content, interactive exercises, and networking — all with the potential of improving your brand awareness, converting more leads into paying customers, and boosting revenue? While the idea for and potential results of this event are great, you also may have thought, “… it’s impossible to host this event — our base of customers, colleagues, and members of our professional networks are spread out all over the world.” What if I told you that you can host this event and do so live with all of these people who are […]