Google Highlights Restaurants That Earned ‘Local Favorite’ Status via @MattGSouthern

Google Highlights Restaurants That Earned ‘Local Favorite’ Status via @MattGSouthern

Google is highlighting the most loved restaurants in some of the major cities in the US. Google’s new local favorites lists highlight the top rated rated restaurants, hidden gems, and rising stars in Chicago, Los Angeles, and New York City. ‘Local Favorite’ is a designation that was introduced this past summer in Google My Business. There was little information provided about how to earn that status, other than it would go to the top 5% of businesses. Google has now revealed more about what goes into calculating the top 5%: “Every day, people visit Business Profiles on Google to look at reviews, menus, or photos, and use that information to […]

The Unique World of Franchise Marketing [Guide Sneak Peek]

The Unique World of Franchise Marketing [Guide Sneak Peek]

Posted by MiriamEllis Image credit: Dion Gillard Can franchises make good digital marketing agency clients? There are almost 750,000 of them in the US alone, employing some 9 million Americans. Chances are good you’ll have the opportunity to market a business with this specialized model at some point. In this structure: The Franchisor grants permission to others to operate under its trademark, selling approved goods and services supported by an operating system and marketing. The Franchisee is the person or group paying the franchisor for the right to use the trademark and the benefits of the operating system and marketing. Seems simple enough. But it’s this structure that gives franchise marketing […]

Parse.ly looks to solve content marketing attribution challenges

Parse.ly looks to solve content marketing attribution challenges

Content marketing and analytics provider Parse.ly has rolled out the first generally-available release of Parse.ly Conversions. The solution seeks to help marketers address content attribution challenges of conversion reporting. It allows users to select different attribution models for assigning credit to content. The release also includes features such as labels that can be applied to categorize conversion actions. “This release includes a conversions report that shows which content converts the most readers, which content contributes to the most conversions (even if it’s not converting directly on the content itself), and which types of conversions content drives best,” the company said in the announcement. Why we should care Determining how and which content is […]

What does Google Maps ‘incognito mode’ mean for businesses?

What does Google Maps ‘incognito mode’ mean for businesses?

Google recently announced Android users will have the option to do incognito searches on Google Maps starting this month with iOS to follow soon. When users activate Incognito mode, they can navigate Google Maps without having their activity saved on their Google accounts – just as Google Search’s incognito mode works. For people wanting to protect their privacy while they use Google Maps for wayfinding, incognito mode should prove to be useful. Once the incognito mode is activated, Google won’t be able to offer personalized recommendations such as restaurants or things to do based on their usage history. Should businesses that have diligently built up their location information on Google […]

Why you may not have noticed the Google BERT update

Why you may not have noticed the Google BERT update

Google introduced the BERT update to its Search ranking system last week. The addition of this new algorithm, designed to better understand what’s important in natural language queries, is a significant change. Google said it impacts 1 in 10 queries. Yet, many SEOs and many of the tracking tools did not notice massive changes in the Google search results while this algorithm rolled out in Search over the last week. The question is, Why? The short answer. This BERT update really was around understanding “longer, more conversational queries,” Google wrote in its blog post. The tracking tools, such as Mozcast and others, primarily track shorter queries. That means BERT’s impact […]

Take the 2019 Local Search Marketing Industry Survey

Take the 2019 Local Search Marketing Industry Survey

We couldn’t do it without you! In 2018, over 1,400 marketers responded to our State of the Local SEO industry survey. We all learned so much from your responses about the day-to-day realities of marketing local businesses. This year, we can do even better because your answers will give us all valuable comparative data to analyze, YoY.   Anyone who markets local businesses in any way is eagerly invited. Whether you market a single location, work for an agency with some local business clients, or are an in-house SEO for a brand with thousands of locations, we would love your participation! Whether you do just a little local search marketing […]

How to Create Your Instagram Content Plan via @mansidhorda

How to Create Your Instagram Content Plan via @mansidhorda

With its mobile-friendly and visually-rich format, Instagram has quickly become one of the most popular social media platforms. Since 2012, the number of online adults who use Instagram has grown by nearly 400%, according to a Pew Research report. Around 71% of 18-24-year-olds used this platform in 2018. Instagram’s user base is growing relatively faster compared to other social networks in the U.S. as it is particularly popular among those aged 18 to 24. The ever-growing popularity of Instagram hasn’t escaped the attention of digital marketers. However, with almost every brand using Instagram, the competition is fierce. According to Mention’s 2018 Instagram Report, 98% of fashion brands and 100% of […]