Facebook Rolls Out Facebook Pay to the US, Expanding On-Platform Payments

Facebook Rolls Out Facebook Pay to the US, Expanding On-Platform Payments

In among all the discussion around Facebook’s Libra cryptocurrency, and whether it’ll ever meet regulatory requirements, and get off the ground as a dedicated Facebook payment tool, it’s been interesting to note The Social Network’s continued work on WhatsApp and Facebook Pay, alternative payment processes which essentially facilitate the same thing, but are built on the back of existing financial infrastructure instead. If Libra hadn’t been a thing, would we be looking at Facebook Pay a little more closely? Regardless, this week, Facebook has announced the roll-out of Facebook Pay to US users, which will facilitate on-platform payments, in-stream, making it easier for people to buy products on Facebook, Instagram, WhatsApp […]

Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes. Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular level. Google has stated that localization of search results is the greatest form of personalization they currently engage in. For franchises, where local sensitivity is lacking in the marketing plan, opportunity is being lost. Don’t settle for this. Know that less-motivated competitors are losing this opportunity, too. This creates a large, blank canvas for a franchise you’re marketing […]

The Best Time to Send an Email (Research-Backed)

The Best Time to Send an Email (Research-Backed)

Here’s a little exercise for you: Check the timestamps on the emails you’ve gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM. This isn’t a coincidence, either. While the answer to “What’s the perfect time to send an email to my customers?” isn’t an exact science, there are some key findings we’ve discovered through heavy research, and those times listed above are right in line with what we found. Keep reading to find out the best time to send an email, according to our findings. Why Email Matters For […]

The Beginner’s Guide to LinkedIn Marketing

The Beginner’s Guide to LinkedIn Marketing

Did you know LinkedIn has over 660 million users across the globe? Meaning the platform is one of the top social networks today. Now, an important question: Is your business using LinkedIn to its fullest potential to improve brand awareness, build your network, boost leads and conversions, increase revenue, and more? With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful — especially when you’re aware of all the platform’s hidden features that don’t get nearly as much attention as they deserve. This guide is chock full of LinkedIn tips […]

Google did several search algorithmic updates; somewhat confirming update rumors

Google did several search algorithmic updates; somewhat confirming update rumors

As we covered in our newsletter Tuesday morning, there has been a lot of speculation around a Google search ranking update over the weekend. Google has now somewhat confirmed an update, but said, “We did, actually several updates, just as we have several updates in any given week on a regular basis.” Some have asked if we had an update to Google Search last week. We did, actually several updates, just as we have several updates in any given week on a regular basis. In this thread, a reminder of when and why we give specific guidance about particular updates…. — Google SearchLiaison (@searchliaison) November 12, 2019 The update. As […]

10 Important PPC Trends to Watch in 2020 via @MrDannyGoodwin

10 Important PPC Trends to Watch in 2020 via @MrDannyGoodwin

What does the future hold for PPC? This is a question we ask every year here at Search Engine Journal. Last year, audiences and automation were just a couple trends PPC marketing experts expected to dominate. But what will be the most important PPC trends in 2020? That’s the exact question I asked 39 of the top PPC marketing experts. Here are the top 10 PPC trends you need to know for 2020 – from paid search, to paid social, to remarketing, and beyond – according to the experts. Want all the trends now? Download our new ebook: The Biggest PPC Trends of 2020, According to 39 Experts 1. Less […]

What’s a Competitive Analysis & How Do You Conduct One?

What’s a Competitive Analysis & How Do You Conduct One?

When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you’re likely missing out on important intelligence that could help your brand grow. A competitive analysis helps you learn the ins and outs of how your competition works. It also helps you identify what they’re doing right and opportunities where you can easily one-up them by using a strategy they haven’t taken advantage of. Competitive Analysis in Marketing Every brand can benefit from […]

Is It Time to Give Google Ads Message Extensions Another Try? via @GrpTwentySeven

Is It Time to Give Google Ads Message Extensions Another Try? via @GrpTwentySeven

Google Ads message extensions were rolled out in October 2016 without a lot of fanfare. At the time, we assessed which of our clients would be a good fit for this kind of extension and approached those clients to see if they’d be willing to give message extensions a try. But many of them resisted – often with legitimate concerns. More recently, however, we’re taking another look at message extensions. Some additional features and options have been added since their initial rollout, making them more flexible and appealing. Still, I expect to hear many of the same objections. Therefore, I will use this article to review what message extensions are […]

How Repurposing Content Can Help Maximize Demand Gen Results via @lorenbaker

How Repurposing Content Can Help Maximize Demand Gen Results via @lorenbaker

Want to make the most out of your content marketing investment? Then consider repurposing your old content. Maximizing your existing content can make a lasting impact – all while streamlining your content creation, gathering audience data, and saving resources. On November 6, I moderated a sponsored Search Engine Journal webinar presented by Corinne Schmid, VP of Marketing at ScribbleLive. Schmid shared how repurposing content can help your marketing team maximize demand generation results while saving time and money. Here’s a recap of the webinar presentation. The CMI’s latest demand generation report reveals that this year, 71% of marketers are looking to use their demand generation content to nurture leads in […]

The Human Element of Advertising, Why Targeting is Critical, and Other Advertising Insights from LinkedIn’s Marketing Manager

The Human Element of Advertising, Why Targeting is Critical, and Other Advertising Insights from LinkedIn’s Marketing Manager

LinkedIn is a powerful tool for marketing — in fact, a HubSpot study found LinkedIn generates the highest visitor-to-lead conversion rate at 2.74% Businesses in industries ranging from higher education to financial services have all seen success advertising on the platform. Even well-established consumer brands like Subway, the U.S. privately-held sub and sandwich franchise, managed to convert new corporate customers with the help of LinkedIn’s Website Demographics ad function. However, advertising on any new tool can feel overwhelming, and if you don’t already use LinkedIn to generate leads through advertising, you might be unsure where to start. Fortunately, we’ve got you covered. Gaurav Nihalani, a Digital Marketing Manager at LinkedIn, […]