The benefits of using SEO software

The benefits of using SEO software

With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. More specifically, managing SEO through an enterprise toolset can provide the following benefits: Many tools, one interface. Enterprise SEO platforms perform many tasks in one system.A comprehensive dashboard can help your organization monitor SERP rankings and trends, how you measure up to competitors, and your share of voice. The integration and prioritization of tasks, reporting, and user permissions can […]

Creative Ideas to Work with Influencers this Holiday via @ashleymadhatter

Creative Ideas to Work with Influencers this Holiday via @ashleymadhatter

ADVERTISEMENT Christmastime can be the most profitable time of year for some businesses, but with the influx of big marketing budgets, it can be challenging to compete with other campaigns. Social media has become one of the most prevalent forms of interaction, news and information gathering, and sharing today. So it comes as no surprise that social media marketing has rapidly grown to be one of the most operative tools for businesses, with 73% of marketers believing it has been “somewhat effective” or “very effective” for their growth. This is especially impactful during the holiday season. Influencers, particularly those on Instagram, have become invaluable to brands as they work to […]

SEO Analytics for Free – Combining Google Search with the Moz API

SEO Analytics for Free – Combining Google Search with the Moz API

Posted by Purple-Toolz I’m a self-funded start-up business owner. As such, I want to get as much as I can for free before convincing our finance director to spend our hard-earned bootstrapping funds. I’m also an analyst with a background in data and computer science, so a bit of a geek by any definition. What I try to do, with my SEO analyst hat on, is hunt down great sources of free data and wrangle it into something insightful. Why? Because there’s no value in basing client advice on conjecture. It’s far better to combine quality data with good analysis and help our clients better understand what’s important for them […]

Google begins testing Duplex internationally

Google begins testing Duplex internationally

Google is testing its Duplex technology internationally for the first time, the company announced on Tuesday. The service will be used to confirm holiday operating hours for a pilot group of New Zealand businesses. The test. “Businesses in this pilot group will receive an automated call from Google asking to confirm their hours for the upcoming Labour Day public holiday on October 28,” wrote Scott Huffman, Google’s VP of engineering. “Once confirmed, these times will automatically be updated on Google Maps and Search for anyone searching for the business info for the holiday.” Google will disclose to business owners that the calls are automated and businesses can opt-out of receiving […]

Local Intent Marketing: What Businesses Need to Know via @ashwin_ramesh

Local Intent Marketing: What Businesses Need to Know via @ashwin_ramesh

Local business marketing is at a turning point. Smartphones have far surpassed other avenues for local business discovery. Increasingly when people search for a business, the information they’re seeing comes in the form of: Listings (address, contact info, hours, etc.). Content (photos, reviews, menus, inventory and the like). …delivered through media like Google, Waze, Alexa, or Yelp. This cycle of customer intent is essential. Seventy-six percent of people who search on their smartphones for something nearby visit a business within a day. Gone are the days when a customer only visits a business’s website. More business results are appearing in the form of digital business profiles. Because of this, multi-location […]

How to Plan Your Instagram Posts [+ Free Instagram Planning Templates]

How to Plan Your Instagram Posts [+ Free Instagram Planning Templates]

When you’re not following a plan on social media, it’s easy to forget to post regularly. Additionally, creating image and video-based content that’s meant to drive revenue for your business can seem far away from your bottom line. However, nowadays, 71% of businesses are on the platform — to compete with other companies in your industry, then, it’s critical you have a solid Instagram strategy in-place, particularly if your intended audience uses the app. Fortunately, once you have an ideal plan for your Instagram content, you’re able to create content more intentionally and ultimately drive more results for your team and your organization. In this post, we’ll cover everything from […]

How to Optimize Images for Web Performance without Losing Quality

How to Optimize Images for Web Performance without Losing Quality

Did you know that optimizing your images before uploading to WordPress can have a huge impact on your website speed? When starting a new blog, many beginners simply upload images without optimizing them for web. These large image files make your website slower. You can fix this by using image optimization best practices as part of your regular blogging routine. In this article, we will show you how to optimize your images for faster web performance without losing quality. We will also share automatic image optimization plugins for WordPress that can make your life easy. What is Image Optimization? (Optimized vs Unoptimized Images) Image optimization is a process of saving […]

6 Social Media Marketing Attribution Models and Tools to Help Marketers

6 Social Media Marketing Attribution Models and Tools to Help Marketers

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Coordinate Links and Content for Success via @martinibuster

Coordinate Links and Content for Success via @martinibuster

For some sites, the process of encouraging links can improve when it’s done together with the content side of a business. I hesitate to call it link building because it’s not really building links in the way it’s commonly thought of. The reason why content creation and link acquisition should coordinate with each other is because of how tightly Google matches the context between the page where a link is created and the page that the link is pointing to and the search query a searcher is making. Meaning of a Search Query.Topic of a Link.Topic of a Web Page. I believe those three matching contexts helps a page rank […]

The What, Why, & How of Social Bookmarking

The What, Why, & How of Social Bookmarking

As a marketer, you usually wear a lot of hats at your company. SEO expert? Check. YouTube aficionado? Check. When I was working at an agency, it was important to learn everything I could about SEO and drive results for our clients. But I was no SEO expert. In order to keep our SEO tactics competitive, I kept this SEO definitive guide bookmarked so I could come back to it whenever I was strategizing for a client’s SEO. If you’ve ever come across a valuable article or website that can help improve your skills as a marketer, you probably want to save it and come back when you can dedicate […]