Adapting to the New Era of Search, According to Moz’s SEO Scientist

Adapting to the New Era of Search, According to Moz’s SEO Scientist

The era of the high Google click-through rate is nearing its end and the age of the low-click landscape is dawning. While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. There are a multitude of reasons to explain this shift. More searchers are finding the information they need from featured snippets, which have increased in prevalence tremendously in recent years. SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Additionally, increasingly robust Google My Business profiles provide […]

Google now showing ‘request quotes’ button for Local Services Ads on mobile

Google now showing ‘request quotes’ button for Local Services Ads on mobile

Google is either testing or has introduced a “request quotes” button in local results. This was discovered by Tom Waddington; however I have not been able to reproduce it on mobile or the desktop. Part of LSAs. The functionality comes as part of Local Services Ads (LSAs). Currently LSAs deliver phone leads to local businesses participating in the program. Local Services Ads require businesses to be “Google Guaranteed” and pass licensing, insurance and background checks. ‘Request Quotes’ button above 3-pack. Lets users request quotes from multiple businesses using messaging. The Google Guaranteed badge shows for businesses participating in Local Services ads pic.twitter.com/PiYo07I6d1 — Tom Waddington (@tomwaddington8) December 17, 2019 Uses […]

The Economics of Link Building

The Economics of Link Building

Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting. Here’s an example of “the best mascot image you can get for your event” that I paid for when organizing one of our first Digital Olympus events: Just for reference, this is how our mascot looked originally: My point is, just like working with freelance designers, hiring SEO consultants is only safe when you know exactly what you need and can control every step of the contract. This both relates to […]

The Beginner’s Guide to Customer Targeting

The Beginner’s Guide to Customer Targeting

Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. Other times, you can calculate your moves to execute a strategy with a proven track record. But what about a method of strategic planning that involves taking a leap of faith and calculation? I’m talking about customer targeting, which is a way to divide your target audience further into groups and use fresh, new strategies to capture their attention during the buyer’s journey. How does customer segmentation work and how do you use it? These are great questions that we’ll explore later in this post. But first, we’re going to cover the basics. […]

Facebook Has 4 out of 5 of the Most Downloaded Apps of the Year via @MattGSouthern

Facebook Has 4 out of 5 of the Most Downloaded Apps of the Year via @MattGSouthern

ADVERTISEMENT Facebook dominated the year in terms of app downloads, with 4 out of 5 of the most downloaded apps belonging to the same company. App Annie’s year-end report shows that worldwide app downloads hit a record high of 120 billion across iOS and Android in 2019, which represents a 5% year-over-year increase. The top 5 most downloaded apps of the year include: Facebook Messenger Facebook WhatsApp Messenger TikTok Instagram Related: 6 Things Marketers Should Know About Facebook’s App Integrations It should be noted that App Annie’s data does not included include re-installs or app updates, only net new downloads are counted. Consumer spending on apps is growing as well […]

New Bingbot User Agents Will Streamline SEO via @martinibuster

New Bingbot User Agents Will Streamline SEO via @martinibuster

ADVERTISEMENT Bing announced brand new user agents for crawling web pages. The new user agents will be continually updated and as a consequence, the user agent strings will also change to reflect the latest rendering engine used. The most fundamental aspect of SEO is if the search engine can index a web page. The new Bingbot streamlines this aspect of SEO because it is based on Google’s Chrome browser. So in general if your site works with Chrome then it should work for both Google and the new Bingbot. These new user agents are for the Evergreen Bingbot crawlers that Bing announced in October 2019. Related: Why & How Bing […]

22 Instagram Stats You Need to Know in 2020 [Infographic]

22 Instagram Stats You Need to Know in 2020 [Infographic]

Will Instagram be a key platform of focus for your social media marketing efforts in 2020? Instagram continued its rise in 2020, adding more users and expanding its offering – be it through new Stories additions, eCommerce tools, updates for IGTV and more. And as Instagram continues to grow, more brands are looking at how they can expand their Insta presence, and maximize their opportunities – and as we shift into the new year, that doesn’t look set to change. But in order to make the most of Instagram, you need to know the lay of the land. This new infographic from the team at squareovin’ showcases a range of stats and […]

Facebook Adds New Automatic Member Approval Option for Groups

Facebook Adds New Automatic Member Approval Option for Groups

Facebook has announced the full roll-out of a new, automatic member approval process for groups, which could help reduce management time for group admins, while still enabling them to maintain some control over group membership. As you can see in this example, the new process enables group admins to set up to four requirements for automated membership. Admins can require that applicants: Complete all membership questions Live within a specific city or region (as listed on their Facebook profile) Be approved only if they are friends with people who are current members of the group Have been active on Facebook for at least one year As noted, this enables admins to […]

Snapchat Offers Holiday Marketing Tips for App Developers [Infographic]

Snapchat Offers Holiday Marketing Tips for App Developers [Infographic]

Here’s an interesting data point from Snapchat: “On Christmas Day, Snapchatters in the US switch on 4x as many new phones than an average day.” With so many people – especially younger users – getting phones for Christmas, it makes sense that those new phone users are going to be looking for apps, which means that if you have an app to pitch, now is the time to do it. And Snapchat says that it’s the place to reach these new phone users. Over 40% of Snapchatters download 1-5 new apps every week, so you have a whole new, captive audience, who are eager and looking for content. If you […]