7 Strategies for Coming Up with Blog Post Ideas Your Audience Will Love

7 Strategies for Coming Up with Blog Post Ideas Your Audience Will Love

There are plenty of ways to come up with blog post ideas, but generating ideas that people love is another story. Whether you’re just starting a blog, or you’re struggling to come up with fresh topics for an existing one, you’ve come to the right place. In this post, I’ll go over seven effective strategies for coming up with blog topic ideas that will keep your editorial calendar full,  and your audience coming back for more. Each strategy includes a set of suggested tactics – here are seven ways that you can boost your content efforts. 1. Answer Real Customer Questions Sometimes a customer will land on your website knowing […]

TikTok Continues to Lead Social App Download Rankings in September

TikTok Continues to Lead Social App Download Rankings in September

Is TikTok part of your digital marketing plans for 2020? Maybe it should be – according to the latest update from Sensor Tower, TikTok was the most downloaded app on both iOS and Android in September. As explained by Sensor Tower: “TikTok was the most downloaded social media app worldwide for September 2019 with close to 60 million installs. The countries with the most installs of the app during this period were India at 44% of its total downloads and the United States at 8%.” The app’s growth in India – the world’s second-most populous nation – is significant, and could help fuel ongoing growth. That would also provide advertiser appeal, […]

Google Launches New, Animated Video Series About SEO for Beginners via @MattGSouthern

Google Launches New, Animated Video Series About SEO for Beginners via @MattGSouthern

Google is growing its YouTube presence with another video series – this time it’s geared toward beginners, rather than experienced SEOs. Unlike Google’s other video series, hosted by Googlers such as John Mueller and Martin Splitt, this one is going to be entirely animated. Perhaps Google thinks an animated series is more accessible for beginners? Either way, the visuals are reasonably appealing. [embedded content] Google describes the series as: “… a new fully animated series for anyone who is interested in learning the basics of creating an online presence and the right Google Search tools to help customers find their website.” New videos will be released every two weeks and […]

Google Ads Rolls Out 2 New Tools for Responsive Search Ads via @MattGSouthern

Google Ads Rolls Out 2 New Tools for Responsive Search Ads via @MattGSouthern

Google is introducing two new tools for responsive search ads, which are now available to all advertisers in all languages. In addition, responsive search ads can now be set up from Google Ads Editor, the Google Ads API, and the mobile app. The two new tools include: Performance column: Identify the exact creative assets that are driving results in high volume ad groups. Improve “Low” rated assets, keep “Good” performing assets, and emulate the “Best” performing assets. Ad variations: Google Ads’ ad variations now supports responsive search ads, which lets advertisers run their own ad copy tests. Google recommends getting started by adding at least one responsive search ad and […]

Conditional ads – customized ads made easy

Conditional ads – customized ads made easy

Martin Röttgerding on stage at SMX Advanced in Berlin. Photo credit: Twitter Customized Ads provide great potential for great ads. Yet when it comes to simple things, marketers often shy away from using feed-based customizations – the implementation costs seem to outweigh the benefits. At SMX Advanced Europe, I presented a new approach to customized ads that combines the benefits of feed-based customization with the simplicity of IF functions. As a result, ad customization becomes much more accessible, making it something that can be a part of your everyday account management. The downsides of feed-based customized ads Despite its advantages, feed-based ad customization is a relatively complicated matter for several […]

Featured snippets display on desktop 13% more often than mobile, study finds

Featured snippets display on desktop 13% more often than mobile, study finds

Google showed featured snippets on desktop 86.6% of the time compared to 73.3% on mobile, according to a 30-day study conducted by Rank Ranger. The findings. The study looked at a dataset of 265 keywords known to produce featured snippets on desktop. It found that, on any given day, publishers are more likely to land a featured snippet on desktop than they are on mobile because there is a higher chance that Google will show a desktop snippet. Source: Rank Ranger. The study also found that the URL within a featured snippet displays across devices 70.3% of the time. The remaining 29.7% of the time, the URL only displayed on […]

How to Write, Design & Promote an Ebook: A Complete Guide via @xandervalencia

How to Write, Design & Promote an Ebook: A Complete Guide via @xandervalencia

If your goal is to convert more website visitors into subscribers, customers, and leads, then incorporating ebooks into your content strategy is a smart way to do just that. Ebooks are a creative way to attract leads and opt-ins through beautifully formatted, informative content. In this complete guide, we’re breaking down every step of the ebook creation process – from research to design to promotion, and beyond. Let’s get started. What Is an Ebook? The term “ebook” is actually short for “electronic book”, and refers to a book that’s digitally formatted to be read on the computer, on a mobile device, or with an ebook reader. Readers can either read […]

4 Things No One Tells You When You Start Your Own Marketing Business via @Carolyn_Lyden

4 Things No One Tells You When You Start Your Own Marketing Business via @Carolyn_Lyden

ADVERTISEMENT Every time I see an announcement from someone I follow on Twitter or LinkedIn that they are quitting their day jobs to go out on their own in SEO, PPC, social, or content, I get a little jolt of joy for them. Quitting my job to start my own business was one of the best things I did for myself and my career. Sure, it’s scary to go from something that’s a given to such a risky place – but as one of my entrepreneur friends once told me – there’s more than enough work out there if you know where to find it. I’ve spent my whole career […]

Pinterest Begins Rolling Out an Updated Pin Format

Pinterest Begins Rolling Out an Updated Pin Format

Pinterest has begun rolling out a new Pin format, which includes some minor functional tweaks, and separates each Pin element more specifically. As you can see in this example, provided by user @KenSchillinger, the update shifts the ‘Save’ and ‘Send’ buttons, as well as the options menu, to below the Pin image, as opposed to along the top bar in the current format. This will give the visual elements of your Pins increased focus, while the Pin image also will now also take up more of the screen, which is more aligned with vertical viewing. When you scroll down (second image above) you can see that each section is now more […]