Twitter Publishes New Media and Information Literacy Guide in Partnership with UNESCO

Twitter Publishes New Media and Information Literacy Guide in Partnership with UNESCO

Among the various concerns related to the spread of fake news online, and the manipulation of users through misleading, biased and sensationalized content, a key element that clearly needs to be addressed is digital literacy, and better-equipping users to fact-check the things they share before they do so. But that’s not an easy process. Facebook has tried to make users second guess the content they share through fact-check prompts, and added new Page information panels to help users understand who’s behind each message. Facebook, Twitter and Pinterest have also added warnings on certain searches to stop the spread of false information, and each of these measures is having some level of impact. […]

12 Key Instagram Updates from 2019 That You Need to Know About

12 Key Instagram Updates from 2019 That You Need to Know About

2019 has been a busy year for Instagram, with a range of updates and changes that have helped to advance and evolve the platform, and provide new opportunities for both users and brands. There’s been a heap of announcements from the Facebook-owned platform, ranging from options to facilitate in-stream shopping, to hiding Likes as a means to reduce societal pressure on posting. In fact, there have been so many updates that it’s been hard to keep up. Are you confident that’s you’re across all of the latest Instagram updates – especially those of relevance for your marketing efforts? To help with this, we’ve rounded up a list of the most important Instagram […]

8 Ways That Brands Can Utilize TikTok in Their Marketing

8 Ways That Brands Can Utilize TikTok in Their Marketing

With TikTok on the rise, many are now scrambling in their respective app stores and looking to download the trending app in order to learn what all the fuss is about – and for marketers, whether they can use it to promote their products. I hate to admit, but I’m among the former, and it wasn’t until just recently that I began looking at it from a brand perspective (as opposed to lamenting the fact that everyone can sing and dance except me). Aside from its clear youth appeal, TikTok provides a growing range of ad options, and is taking extra measures to educate its users on how to safely […]

Google Applies New BERT Model to Search Rankings, Affecting 1-in-10 Queries via @MattGSouthern

Google Applies New BERT Model to Search Rankings, Affecting 1-in-10 Queries via @MattGSouthern

Google is rolling out what it says is the biggest step forward for search in the past 5 years, and one of the biggest steps forward in the history of Search altogether. Google is using a new technology it introduced last year, called BERT, to understand search queries. BERT stands for bidirectional encoder representations from transformers. Transformers refer to models that process words in relation to all other words in a sentence. That means BERT models can interpret the appropriate meaning of a word by looking at the words that come before and after. This will lead to a better understanding of queries, compared to processing words one-by-one in order. […]

Welcome BERT: Google’s latest search algorithm to better understand natural language

Welcome BERT: Google’s latest search algorithm to better understand natural language

Google is making the largest change to its search system since the company introduced RankBrain, almost five-years ago. The company said this will impact 1 in 10 queries in terms of changing the results that rank for those queries. Rolling out. BERT started rolling out this week and will be fully live shortly. It is rolling out for English language queries now and will expand to other languages in the future. Featured Snippets. This will also impact featured snippets. Google said BERT is being used globally, in all languages, on featured snippets. What is BERT? It is Google’s neural network-based technique for natural language processing (NLP) pre-training. BERT stands for […]

Machine Learning 101 – Whiteboard Friday

Machine Learning 101 – Whiteboard Friday

Machine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn’t have to be — and you don’t have to miss out on the competitive edge it can give you when it comes to SEO task automation. Put on your technical SEO cap and get ready to take notes, because Britney Muller is walking us through Machine Learning 101 in this week’s episode of Whiteboard Friday.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today I’m talking […]

Google Ads to Improve the Optimization of App Campaigns via @MattGSouthern

Google Ads to Improve the Optimization of App Campaigns via @MattGSouthern

Google Ads is improving the way it tracks the performance of app campaigns. App campaigns use text, image, video and HTML5 assets to deliver relevant ads. Soon, Google will update app campaigns by attribute traffic to each of those creative assets. By knowing exactly which combination of creative assets is driving app downloads, Google Ads can improve the way campaigns select and serve asset combinations as ads. The new data will also help advertisers make more informed design decisions. These changes are rolling out over the coming months. Advertisers with active app campaigns will automatically have their campaigns updated. So there is nothing for advertisers to do in order to […]

Google’s Advice on How to Determine if Your Business Needs a Website via @MattGSouthern

Google’s Advice on How to Determine if Your Business Needs a Website via @MattGSouthern

The first episode of Google’s new ‘Search for Beginners’ video series aims to help businesses determine whether or not they need a website. Interestingly, Google doesn’t recommend building a website right away. The video contains different suggestions for different types of businesses. Google’s Advice: Do I Need a Website? If your business only has a physical storefront, then Google recommends starting with Google My Business. This still allows a business to get found in search results without investing the same amount of time and effort as it takes to build a website. If your business sells products online, then Google actually recommends investing your time in social media before building […]

E-commerce ad spend on search and social product ads keeps growing

E-commerce ad spend on search and social product ads keeps growing

Product ad spending continued to grow year-over-year on both social and search channels. Source: Kenshoo E-commerce advertisers spent 39% of their search budgets on Shopping campaigns and 37% of their social budgets on product ads in the third quarter of the year, according to new Kenshoo data. Social outpacing search. Spending on social product ads among Kenshoo e-commerce advertisers accelerated in the third quarter, increasing 42% compared to the previous year. Meanwhile, product ad spend on search grew by 17% year-over-year in the third quarter – a deceleration from the previous quarter. The relative slow in Shopping campaign spend meant it had less overall impact on search spend, which grew […]

How to find your ideal SEO agency

How to find your ideal SEO agency

As of this article’s publishing date, 17,353 agencies offer SEO services across the globe according to Clutch. In one of the most saturated service markets, how does a buyer like you find the right SEO agency? If you know what to look for, it’s easier than you think – and can be the difference in making the right or wrong decision for this critical marketing channel. What does your ideal agency look like – and what should you avoid? Here are four easy takeaways. Their sales team are SEO experts The sales process is a perfect time to uncover the expertise (or lack thereof) of a potential agency. It’s your […]