YouTube Tests New ‘Applause’ Creator Donation Feature, Expanding on ‘Super Chat’

YouTube Tests New ‘Applause’ Creator Donation Feature, Expanding on ‘Super Chat’

YouTube is testing out a new way for fans to donate money to their favorite creators, expanding on its Super Chat streamer donation system. The new option, called ‘Applause’, would enable fans to purchase an applause animation, which they could then allocate to approved YouTube videos. The team from VidIQ posted this example of what it looks like from a viewer perspective When a viewer taps on ‘Applaud’, they essentially donate $2, with 70% of that going direct to the creator (YouTube takes a 30% cut). As explained by YouTube: “You may be able to buy Viewer applause on participating creators’ videos and show your support for YouTube channels. When you […]

Facebook Removes Three More Networks of Malicious Accounts, Including Coordinated Business Attacks in Myanmar

Facebook Removes Three More Networks of Malicious Accounts, Including Coordinated Business Attacks in Myanmar

Given the widespread coverage of how social media has been utilized for political manipulation, it was really only a matter of time before we saw the same tactics deployed in corporate conflict. This week, Facebook has provided an update on the latest set of accounts which it’s removed due to ‘coordinated inauthentic behavior’, and while the first two groups in its listing are along similar lines to its now common reports of the same (efforts originating from Russia and Iran respectively), the third relates to a telecommunications in Myanmar, which was found to be using a group of 13 Facebook accounts and 10 Pages in order to conduct a smear […]

LinkedIn Publishes ‘Opportunity Index’, Highlighting Global Workforce Optimism and Potential

LinkedIn Publishes ‘Opportunity Index’, Highlighting Global Workforce Optimism and Potential

When LinkedIn CEO Jeff Weiner recently announced that he would be stepping down from the role, he also provided some details on his next step, which will be working towards “creating economic opportunity for every member of the global workforce”. A key element of this, it turns out, relates to who you’re connected with, an area where LinkedIn can provide significant benefit – in fact, according to Weiner, the right connections can provide you with 12x greater opportunity when seeking your ideal career. But not everyone is able to access the right networks, which is where Weiner will be focused – and where this latest report from LinkedIn comes in. […]

WhatsApp Reaches 2 Billion Active Users

WhatsApp Reaches 2 Billion Active Users

Facebook CEO Mark Zuckerberg sees privacy-focused communications as the future of social networking, with messaging playing a key role – and WhatsApp, Facebook’s largest messaging platform, is central to that shift. And this week, the significance of WhatsApp has been underlined once again, with the messaging app reaching a new user milestone of 2 billion monthly actives. As per WhatsApp: “We’re excited to share that, as of today, WhatsApp supports more than two billion users around the world. Mothers and fathers can reach their loved ones no matter where they are. Brothers and sisters can share moments that matter. Coworkers can collaborate, and businesses can grow by easily connecting with their […]

Google Ads Makes it Easier to Review a Campaign’s Change History via @MattGSouthern

Google Ads Makes it Easier to Review a Campaign’s Change History via @MattGSouthern

An update to Google Ads will make it easier to determine how campaign changes impact ad performance. Going forward, advertisers will be able to view campaign changes annotated in their performance charts. Previously, it wasn’t as easy to review change history alongside reporting data. Now, with the data being shown on one screen, advertisers can better understand the impact of specific changes on their campaign performance. “For example, let’s say you notice a drop in conversions for one of your active campaigns. With the change history report, you can now hover over the markers in the performance chart to get more details about the changes you’ve made over a defined […]

9 Valentine’s Day Marketing Campaigns to Inspire You

9 Valentine’s Day Marketing Campaigns to Inspire You

  Love, flowers, chocolate, bla bla bla … Where are the marketing results?! Okay, probably not what your Valentine’s date cares about. But if you’re a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. But how? Well, these companies have figured out some creative ways to leverage the warm and fuzzies (or unadulterated rage and crushing loneliness … whatever) that Valentine’s Day instills in people. If you don’t have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine’s Day action. Pun totally intended. 9 Effective Valentine’s Day Marketing Campaigns 1. Frankie […]

Google’s SEO Best Practices Summed Up in New Video via @MattGSouthern

Google’s SEO Best Practices Summed Up in New Video via @MattGSouthern

The latest episode of Google’s Search for Beginners video series goes over the best (and worst) practices for SEO. As the title of the series suggests, the best practices explained in the video all involve beginner-level tactics. So you may be familiar with much of this already. It’s also worth noting that Google’s advice in this particular video is intended for business owners – especially those who use their website to sell products. Here’s a quick recap of the video’s main points. Google’s SEO Best Practices for Beginners “SEO is about using the right words and serving relevant information to your potential customers on your websites,” Google says in the […]

New chart annotations make Google Ads’ change history reports much easier to navigate

New chart annotations make  Google Ads’ change history reports much easier to navigate

Google added annotation cards in change history reports in the Google Ads UI on Wednesday. There are also new sections for Using annotations. You’ll see a little triangle icon below the change history performance chart indicating an annotation. Click on the triangle to open a card that lists and links to the types of changes made during that time period. Clicking on any of the links will take you to that section of the change history report. For example, clicking on “Budget changes” will highlight that section of the report and show the 10 changes made. Why we care. This a pretty handy update that can help you identify and […]

10 Tips for Mastering Your SEO Content in 2020 via @seocopychick

10 Tips for Mastering Your SEO Content in 2020 via @seocopychick

2020 presents many new and exciting opportunities to master your content and reach a wider audience. While the BERT algorithm update gave a not-so-subtle nod to the importance of search intent, SEO content writers everywhere were not surprised to hear that the search engine is prioritizing audience-focused content. The issue, then, has been the over-emphasis on keyword-rich content, which has mainly resulted in poor user experience and, ultimately, lower conversions. Therefore, 2020 is all about putting the user first by creating value-rich content. Add in AI and engaging visuals, and you have the perfect cocktail for SEO-friendly, click-worthy content. Here are my 10 tips for helping you create your best […]

Learn how to chart and track Google Trends in Data Studio using Python

Learn how to chart and track Google Trends in Data Studio using Python

Google Trends is a free and incredibly useful tool that provides search interests, popular keywords and hot topics in a lot of languages for different platforms such as web search, Youtube or Google Shopping. Regardless of the marketing channel, it can be a very helpful tool to get valuable insights and make meaningful choices for the next steps of your project. Basically, it gives the data on the relative popularity of a keyword from 2004 to the present, which is really cool! (Relative popularity means the ratio of your search term interest to the interests of all keywords searched on Google.) Everything is great so far, but analyzing Google Trends […]