116 Video Marketing Stats to Guide Your Online Marketing Strategy in 2020 [Infographic]

116 Video Marketing Stats to Guide Your Online Marketing Strategy in 2020 [Infographic]

Published Dec. 9, 2019 Are you looking for ways to improve your online marketing strategy in 2020? Want to learn more about video to see if you can make it work for your business? The team from Review42 share the stats you need to know in this infographic. They break things down as follows: The popularity of video The state of video marketing today How video marketing can help your business Video as a marketing tool Video marketing effectiveness Top video marketing benefits The types of video marketing Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: […]

13 Creative Stunts People Used to Land Their Marketing Dream Jobs

13 Creative Stunts People Used to Land Their Marketing Dream Jobs

If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn’t cut it. To get the attention of a hiring manager at a top agency, you’ll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from a crowd of people trying to do the exact same thing — all without seeming too over-the-top, gimmicky, or creepy. No sweat, right? For your inspiration and amusement, we’ve put together a list of seven creative approaches used by real job seekers in the marketing and advertising industries. While flashy stunts alone aren’t likely to land you the job, they just might help you get […]

19 Brilliant Examples of Holiday Marketing Campaigns

19 Brilliant Examples of Holiday Marketing Campaigns

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing is out of control. But some brands do it very, very well. How? Well, these brands create campaigns that actually delight customers instead of adding to holiday “noise.” They evoke emotions and promote sharing, sometimes even connecting people with their loved ones, or partnering with a charitable organization. Great holiday marketing campaigns come in many different shapes […]

The Power of Impression-Based Campaigns to Grow Your Brand via @gmehrguth

The Power of Impression-Based Campaigns to Grow Your Brand via @gmehrguth

I am a search marketer. I always do keyword research before launching any marketing campaign, I can’t help myself. When I hear that we got press coverage for something, I immediately look to see if we got a link and what page it pointed to. Search is literally in my blood. But, unfortunately, as a search marketer, I have drastically devalued the importance of building impressions for my brand. Everything I learned, practiced, and watched as I entered this industry, taught me that your sole job as a digital marketer is to drive traffic, leads, opportunities, deals, and revenue. And, if you want to be the best, you should be […]

Does Big Tech Have Too Much Power? [Infographic]

Does Big Tech Have Too Much Power? [Infographic]

With debate over Facebook’s influence rolling on, and questions around the digital dominance of Apple and Amazon, the question needs to be asked – is it beneficial for so few major tech platforms to have such significant control over our day to day interactions and processes? That influence is only going to increase – we now rely on our smartphones and digital platforms to keep us connected, to keep us informed, and to help us transfer money, pay bills, buy products, etc. It’s a little scary when you consider just how much we depend on these tools, and then, by extension, how much data they have on us, and how […]

A Beginners Guide to Using TikTok to Market Your Small Business [Infographic]

A Beginners Guide to Using TikTok to Market Your Small Business [Infographic]

Published Dec. 8, 2019 Are you looking for new ways to maximize your online marketing strategy? Have you considered what TikTok could potentially add to your content marketing efforts? The team from One Productions share their guide to TikTok in this infographic. They break things down as follows: What is TikTok? TikTok functions A social network on the rise Who uses TikTok? Should your brand use TikTok? What about advertising? Case studies Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

10 Ways Marketers Can Supercharge their LinkedIn Lead Gen Forms [Infographic]

10 Ways Marketers Can Supercharge their LinkedIn Lead Gen Forms [Infographic]

LinkedIn’s Lead Gen forms ad option, which it launched back in 2017, has proven to be a strong driver of audience response, particularly on mobile devices, where LinkedIn users are increasingly active. Indeed, according to LinkedIn, businesses using Lead Gen ads have been able to reduce their cost per lead by more than 20%. while Lead Gen forms also drive 5x higher conversion rates than referring people to landing pages. Given this, and LinkedIn’s rising levels of engagement, it could be a worthy option for your 2020 strategy. And now, LinkedIn’s outlined a new set of tips to help you get the most out of its Lead Gen offering. Providing guidance […]

Preparing for California Consumer Privacy Act (CCPA): What Marketers Need to Know Now

Preparing for California Consumer Privacy Act (CCPA): What Marketers Need to Know Now

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Facebook Launches Cross-Account Reporting and Custom Ad Metrics

Facebook Launches Cross-Account Reporting and Custom Ad Metrics

Facebook has this week added some new performance measurement options in Ad Manager, including cross-account reporting and custom metrics. First off, on cross-account reporting – now, when you’re managing multiple Facebook ad accounts, you’ll be able to get a clearer, overall view of ad performance, all within the Ad Manager dashboard, as opposed to having to extract the data for each account yourself. As per Facebook: “With cross-account reporting, you’ll be able to see metrics – such as reach, impressions, and conversions – across multiple ad accounts. This reporting surface serves as a one-stop shop for a clear, concise report on your business’ performance and will allow you to save […]

Adobe Acquires 3D, VR Creation Tool ‘Medium’ from Facebook-Owned Oculus

Adobe Acquires 3D, VR Creation Tool ‘Medium’ from Facebook-Owned Oculus

Facebook’s virtual reality arm Oculus has this week announced that it has sold its 3D sculpting/VR model-building tool ‘Medium‘ to Adobe, which could be an important first step towards the next stage of broader, professional usage of VR. Medium, which Oculus first launched back in 2016, enables users to build their own 3D models in a VR environment, where you can sculpt, paint and simulate action, essentially creating art and objects in a totally immersive space. [embedded content] The applications for such extend beyond VR environments, with the capacity to export your models, or even 3D print them, which could provide a whole new approach within Adobe’s expanding creative suite. […]