Why You Should Integrate Search Marketing into Your Organization’s Culture via @coreydmorris

Why You Should Integrate Search Marketing into Your Organization’s Culture via @coreydmorris

Digital marketing continues to evolve and search remains a big driver of performance within it. In fact, the industry terminology continues to shift into things like “performance marketing.” Regardless of what we call it, search marketing and drilling down specifically into SEO and paid search, is often still siloed or walled off from the rest of the marketing mix. There are a number of factors as to why search is treated differently. Some come from the broader marketing team, company, or agency, and trouble prioritizing and categorizing the channels. The other side of it comes from the search team and the strategies, tactics, and metrics that look and sound different […]

Advanced Google Ads script to forecast ad performance

Advanced Google Ads script to forecast ad performance

Creating accurate projections of your future paid search spend is a really important part of your overall media buying plan. How often have you been asked, how many leads would we get if we increase media spend by X. Or considering that our conversion rate is 19% better year on year, how many more leads will we get this year. The truth is though that putting projections together is tedious and time consuming. So as we do with any boring, tedious but repeatable task, the developers at Clicteq (my employer) put together this advanced Google Ads script that creates forecasts for you based on past performance. How the script works […]

Baidu SEO: Content Delivery, Speed & Accessibility via @TaylorDanRW

Baidu SEO: Content Delivery, Speed & Accessibility via @TaylorDanRW

When working with clients on optimizing their websites for the Chinese market, a common early conversation is that of the Great Firewall and how to serve content in China effectively. The Great Firewall is a term used to describe content censorship within China. When talking about SEO for Baidu, it is also a very misused and misunderstood term. Websites hosted outside of China used to suffer from slow load times, but most websites loaded slowly regardless of their origin. Not so long ago, Chinese internet speeds averaged 700/kbps while internet speeds were averaging 3,812/kbps in the UK and 4,684/kbps in the US. As a result, this has lead to users […]

Bing spotted showing domain sources in image carousels

Bing spotted showing domain sources in image carousels

Bing is testing a new image carousel featuring a preview of the image accompanied by the page title and domain name on its main search results page. “We’re experimenting with it on a set of image answer queries,” the Bing Images team said. The test was spotted by digital marketing consultant Frank Sandtmann, who is based in Hamburg, Germany but noticed it showing in U.S. results. Left: Bing’s current image carousel. Right: The experimental image carousel with page title and domain name. Why we should care Displaying the source of the image may make it easier for users to get familiar with your brand and improve click-through rates from those […]

Pinterest’s Testing Emoji-Like Reactions for Video Response

Pinterest’s Testing Emoji-Like Reactions for Video Response

Fresh from rolling out its new reactions for group boards, Pinterest is now testing a whole other style of quick emoji response characters, this time for videos posted on the platform. As you can see here, this new version of reactions emojis – spotted by reverse engineering expert Jane Manchun Wong within the back-end code of the Pinterest app – is more cartoonish and different to regular emoji characters. They also vary significantly from the emoji reactions Pinterest rolled out for group boards late last month. But they do look a little more stylistic, and you can imagine them being a winner on Pinterest, giving users another way to respond to […]

6 Tips to Help You Generate and Utilize UGC on Instagram

6 Tips to Help You Generate and Utilize UGC on Instagram

User-generated content is one of the best (and cheapest) forms of content marketing you can leverage for your branding strategy. No matter how small or new your brand, there are people out there talking about you, and you want to engage with these loyal, happy customers in order to keep them coming back, while also showing other prospects that you have a solid fan base behind you. People love talking about products which reflect their lifestyle through social platforms. User-generated content – the content that they create – helps to spread the word about your brand, and you can use it to your advantage. What is UGC? User-generated content (UGC) […]

Twitter Tests Emoji “Reactions” for Direct Messages

Twitter Tests Emoji “Reactions” for Direct Messages

Twitter’s looking to make it easier and faster to respond to a direct message by testing out emoji reactions which you would be able to attach to specific message. As you can see in this example, spotted by reverse engineering pro Jane Manchun Wong, the option would enable users to attach one of seven quick emoji responses to any given message in a stream. It’s similar to the functionality that Facebook added to Messenger back in 2017, which enables users to allocate an emoji response to each specific message. And given Twitter’s renewed focus on direct messaging of late, it makes sense for the platform to be looking at new […]

Google’s Removing Support for Third-Party Tracking Pixels on YouTube in Favor of Ads Data Hub

Google’s Removing Support for Third-Party Tracking Pixels on YouTube in Favor of Ads Data Hub

Google has announced that, from next year, it will stop allowing third-party pixel tracking on YouTube and instead revert marketers to its new Ads Data Hub, which it’s developed with leading industry organizations in order to build a better way to track modern web activity. As explained by Google: “Advertisers use different tools to understand the effectiveness of their ad campaigns. One type, called pixels, has played an important role across the web for over a decade, but was built for a world of single screens, not for the ways many people watch YouTube today. While more than 70% of time spent watching YouTube globally occurs on mobile devices, pixels […]

Facebook Launches New Holiday Marketing Insights Guide to Help with Ad Campaigns

Facebook Launches New Holiday Marketing Insights Guide to Help with Ad Campaigns

If you don’t have your holiday marketing strategy locked in yet, you need to get moving. Christmas is now less than 70 days away, and the peak shopping period is even closer – so if you want to make that end of year push, now is definitely the time to begin. To help boost your holiday marketing process, Facebook recently published its 2019 Holiday Marketing Guide, which outlines a range of stats and insights to help improve your approach. You can download Facebook’s full guide here, but here’s an overview of some of the key elements. First off, Facebook outlines six key holiday marketing trends of note for 2019, including […]

LinkedIn Launches Events to Facilitate Professional Meet-Ups

LinkedIn Launches Events to Facilitate Professional Meet-Ups

After first announcing that it was developing its own events tool in November last year, LinkedIn has now officially launched the option, providing the capacity for members to create and organize event pages, and facilitate in-person meet-ups via the professional social network. As you can see from the video, LinkedIn users will now be able to create their own event pages via the Community panel to the left side of the News Feed in the mobile app. As explained by LinkedIn: “You need to provide a description, a date and time, a venue, and then invite your connections using filters such as location, company, industry, and school. We also recommend […]