5 Best WordPress Business Directory Plugins

5 Best WordPress Business Directory Plugins

Are you looking for the best WordPress business directory plugins? A business directory helps users discover service providers in a particular niche or category. At the same time, it helps those businesses find customers and opportunities. As a website owner, you can even make money online by selling paid listings on your business directory. In this article, we have hand-picked some of the best WordPress business directory plugins to help you save some time and money. Best WordPress Business Directory Plugins A good business directory plugin allows you to easily create lists of businesses organized by location, category, and other parameters. Business directories help users find new vendors while helping […]

TripAdvisor buys SinglePlatform to enhance services for restaurants

TripAdvisor buys SinglePlatform to enhance services for restaurants

SinglePlatform syndicates restaurant menus to various search and directory sites online, and is positioned as listings management company. It was founded in 2010 and bought by ConstantContact in 2012, in a deal valued at roughly $100 million. Yesterday it was sold to TripAdvisor — by Endurance International Group, which acquired ConstantContact for just over $1 billion in 2015 — for roughly half that amount. Better home for SinglePlatform. The deal is good for TripAdvisor, which has been expanding its restaurant services and distribution capabilities. It’s also good for SinglePlatform, which will find a better product and cultural fit at TripAdvisor than at ConstantContact or its parent holding company Endurance International […]

How to Successfully Migrate a Website Without Harming SEO [Checklist]

How to Successfully Migrate a Website Without Harming SEO [Checklist]

There’s nothing more frustrating than going to a website and trying to navigate an outdated webpage. Actually, one thing might be worse: the dreaded 404 error status code. These are warning signs that a website needs to be migrated or was migrated incorrectly. A website migration gives your website a polished look and involves the work of moving links and content from an old website or markups to a new one. The big benefit is increasing SEO. Wondering if a website migration is right for you? Website migrations are useful if you’ve found that your site has areas that are in need of a major update in the SEO department. […]

The Plain-English Guide to Semantic Search in 2020

The Plain-English Guide to Semantic Search in 2020

Like many kids, when I was younger, I used to spend Christmas Eve eagerly awaiting the morning when I’d run downstairs and see a mountain of presents to unwrap. I imagine search engine optimizers feel the same way when the news hits of a new Google algorithm update. While Google makes updates every day — an average of almost 9 per day — most of these are minor updates. Occasionally, Google will roll out a major update like RankBrain or Hummingbird. One feature that Google has been working on in its algorithm updates is the use of semantic search, which is how Google contextually understands a user’s question. As a […]

Facebook Adds ‘Suggested Moderator’ Recommendations to Assist in Group Management

Facebook Adds ‘Suggested Moderator’ Recommendations to Assist in Group Management

As your Facebook group grows, there’ll come a time when you need to add in more moderation resources to keep things under control. But finding the right candidates for such roles can take time – you need to be across their activity, their commitment, their adherence to guidelines, etc. To help narrow down the field, Facebook is now adding a new ‘suggested moderator’ tool, which will identify key members of your group/s who could be good candidates to become moderators and group leaders. Optional Caption As explained by Facebook: “[The] feature that will suggest a list of members from your group who could potentially be a good fit for your moderator […]

Facebook Continues to Escalate Legal Proceedings Over Platform Violations

Facebook Continues to Escalate Legal Proceedings Over Platform Violations

Facebook is taking legal action against a company which used Facebook posts and ads to trick users into downloading malware, in order to steal their personal information. As explained by Facebook: “The defendants deceived people into installing malware available on the internet. This malware then enabled the defendants to compromise people’s Facebook accounts and run deceptive ads promoting items such as counterfeit goods and diet pills.” Facebook’s filing implies that ILikeAd Media International Company Ltd. aimed to trick people into installing such malware by using images of celebrities in their ads to entice people to click on them – “a practice known as “celeb bait.” “In some instances, the defendants also […]

Instagram Publishes New Guides for Parents and Teens on Safe Use of the App

Instagram Publishes New Guides for Parents and Teens on Safe Use of the App

Instagram has this week published two new guide books, both for parents and for teens, to help them better understand how to use the app safely, and how to manage the potential psychological impacts of navigating the feed. Produced in conjunction with The Jed Foundation, which works to promote measures to protect the emotional health of teens and young adults, the guide books contain a range of insights into how Instagram works, and aim to shine a light on what’s happening behind the scenes for each user, in order to reduce unhealthy comparison. As explained in the Pressure to be Perfect guide: “Pressure to be Perfect is about recognizing that what […]

Your YouTube Subscriber Numbers Could Take a Hit This Week

Your YouTube Subscriber Numbers Could Take a Hit This Week

A quick heads-up – your YouTube channel subscriber counts may have dropped this week as part of routine maintenance at the site. As detailed in a YouTube Community update, YouTube has removed a “higher than usual” number of closed accounts this week as part of its ongoing efforts to clarify its site metrics. Heads up: Some creators will see a decrease in Subscriber count today as we remove closed accounts. We routinely adjust Subscriber counts due to spam and/or closed accounts – learn more about this process here → https://t.co/iY1LV2bHnH — TeamYouTube (@TeamYouTube) December 3, 2019 Closed accounts, explains YouTube, “were either closed by the user, or by YouTube/Google for violating […]

The Process and Performance of Ad Retargeting, and Why You Should be Using it

The Process and Performance of Ad Retargeting, and Why You Should be Using it

Nobody takes rejection well, especially when there’s money on the line. Lost conversions can be a nuisance, and no website wants to lose prospective customers. However, retargeting – or remarketing as it’s sometimes known – can be a great way to potentially engage with visitors, and get them to return to your pages. Retargeting refers to a specific form of online advertising that’s fine-tuned to target visitors who have navigated away from the website in question at a certain point. This method of marketing relies on cookies to help to learn about their visitors and their behavior on site But just how successful is retargeting, really? In this post, we’ll […]