13 Ways to Boost Your Event Marketing Efforts with Video

13 Ways to Boost Your Event Marketing Efforts with Video

In-person, live events and conferences can be a key marketing channel to achieve business objectives and generate leads, especially for B2B organizations and tech companies. Events give you the opportunity to connect and build engaged communities, while also potentially turning prospects into clients. In just a few hours, hundreds, or even thousands of people gather in the same space to have an experience provided to them that will educate, and elevate, your brand experience. And with the right strategy, you can maximize your event results. A key consideration for all modern event marketers is video, with an abundance of digital tools now available to better showcase and share your event […]

What Do Contractors Own? A Guide to Freelance Copyright

What Do Contractors Own? A Guide to Freelance Copyright

When I was a young teenager, I used to write songs with my best friend. We knew that one day we’d be famous songwriters (because, of course we would), and we didn’t want to fight about who owned the songs when we were famous. So, at 13 years old, my friend and I looked up copyright laws to see what our rights were … I’m not kidding. Although a bit upset that I’m not a famous songwriter, learning about copyright laws turned out to be useful in my writing career. For any freelancer, or company looking to hire a freelancer, it’s important to understand federal and state copyright laws that […]

The Local Algorithm: Relevance, Proximity, and Prominence

The Local Algorithm: Relevance, Proximity, and Prominence

How does Google decide what goes into the local pack? It doesn’t have to be a black box — there’s logic behind the order. In this week’s Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google’s local algorithm and local rankings in a simple and concise way anyone can understand.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. This is Mary Bowling from Ignitor Digital, and today I want to talk to you about the local algorithm. I’d like to make this as simple as possible for people to […]

Google search quality guidelines update emphasizes users of diverse backgrounds

Google search quality guidelines update emphasizes users of diverse backgrounds

Google’s search quality evaluator guidelines were updated on Thursday, December 5. The revisions emphasized diversity, impartiality and pertained to language referring to users. The search experience. The guidelines are now prefaced by an introduction (section 0.0, as seen below) explaining why people conduct searches and the ways in which they perform them. Although the entirety of section 0.0 is new, the paragraph indicated by the red box makes reference to the complex nature of certain queries and sets the tone for the rest of the guideline revisions: “Different types of searches need very different types of search results.” The term “people” has replaced “user” in certain contexts. For example, section […]

#SMTLive Wrapped: Your Favorite Twitter Chats from 2019

#SMTLive Wrapped: Your Favorite Twitter Chats from 2019

Once again, another year has flown by and it’s hard to believe that we’re only a few weeks away from the holidays. As I sit here and plan our last #SMTLive Twitter chat of the year, I can’t help but think about everything that has happened in the world of social media in 2019. I’m thankful to have #SMTLive as a place for us, marketers, to gather and discuss all these major social media updates that affect our work and require our attention. Everyone who has participated in these chats over the years has provided valuable insights into unique social media strategies, tips and tricks that the Social Media Today community is […]

PPC & CRO Synergy: 6 Tips for Success via @dangilbertppc

PPC & CRO Synergy: 6 Tips for Success via @dangilbertppc

Paid search advertising (PPC) and conversion rate optimization (CRO) are both great for boosting business performance in their own right. Going a step further and combining their insights, however, can make them greater than the sum of their parts. By sharing your findings between the two to combine paid search and CRO into one strategy, you can drive the very best results. While they may be separate digital marketing activities, there is considerable overlap in implementation. Both incorporate extensive data analysis, analyzing past account performance to make predictions going forward. They also rely on testing – trialing out changes and using the successes to incrementally boost your KPIs. Most importantly, […]

25 Things You Didn’t Know About Baidu via @JuliaEMcCoy

25 Things You Didn’t Know About Baidu via @JuliaEMcCoy

In the United States, we have Google. In China, they have Baidu. If you’re wondering, “what does this have to do with me?” I get it. What does China’s biggest tech company have to do with you? A lot, if you’re involved with marketing and SEO. Take a look, for instance, at this stunning fact: 90% of online search queries done in China are done through Baidu. This amounts to billions of searches per month! There are tons of other fascinating facts about Baidu you might not know. Let’s look at some of them. What Is Baidu? As mentioned above, Baidu is a huge Chinese tech company specializing in internet […]

How to Create a WooCommerce Contest to Boost Loyalty and Engagement

How to Create a WooCommerce Contest to Boost Loyalty and Engagement

Do you want to create a WooCommerce contest to boost customer engagement and increase sales? Contests are an easy way to get new visitors to your WooCommerce store, increase brand awareness, and keep customers engaged. They can also help you boost customer loyalty, improve conversions, and increase sales in the long run. In this article, we’ll show you how to easily create a WooCommerce contest to boost loyalty and engagement. Why Run a WooCommerce Contest? As an online store, you need to bring new customers to your website. The challenge is that most of these users leave without making a purchase. Only 30% of customers who add products to their […]

30 Reddit Stats and Facts to Know in 2020

30 Reddit Stats and Facts to Know in 2020

Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform, which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks — like Facebook or Instagram — where brands naturally find their niche. But, in the past few years, Reddit’s made attempts to gain more attention from brands. Aside from introducing a number of advertising offerings, Reddit’s also launched features such as video streaming and video hosting, which have enabled the platform to evolve from the text-based format it’s been known for. While Reddit’s user-oriented platform might be too difficult for small to medium-sized business marketers right […]