9 Key Mistakes to Avoid in Chatbot Marketing

9 Key Mistakes to Avoid in Chatbot Marketing

Chatbots are on the rise in the world of sales and marketing, providing easy, “always-on” options to assist customers with their queries, process commonly requested tasks, and even make product recommendations. With all these features and more, chatbots can boost productivity and efficiency – but there are some key, often overlooked, elements that you need to consider when constructing your chatbot process. What are Chatbots? Chatbots are essentially preprogrammed sequences which provide automated and adaptive responses to frequently asked questions. The most basic, and common type of bot, is the scripted bot, which is designed to give pre-defined answers to questions it receives. In recent years, however, chatbots have improved by leaps and […]

3 Key Tips on Social Media Content Templates, and Why You Need to Use Them in Your Efforts

3 Key Tips on Social Media Content Templates, and Why You Need to Use Them in Your Efforts

As noted by most social media marketing guides, consistency is key. Maintaining an active, engaging presence is what will help you build a digital community, expand your presence, and ultimately, build connections that will lead to sales. But it’s not just posting in itself that’s key to this effort – maintaining consistency in your social updates is also a key element, as each update, each tweet and each story frame can be used to further your branding, and help establish your presence. Using similar colors, similar tones, the same fonts – each of these should be considered, and for most, that will also mean establishing content templates, which can help […]

Pinterest‘s Top Trending Holiday Searches for 2019 via @MattGSouthern

Pinterest‘s Top Trending Holiday Searches for 2019 via @MattGSouthern

ADVERTISEMENT Pinterest has revealed its top trending searches for the 2019 holiday season which includes gifts, decor, recipes, and more. Pinterest notes that users begin searching for holiday inspiration as early as June, and this year holiday searches are at an all-time high. “… people are searching Pinterest for the holidays more than ever, with searches for Christmas inspiration up 220% globally. Key themes are personalization, self-love, sustainability and making memories. Here are some of the most popular stress-free ideas Pinners are looking to try this holiday.“ Here’s a look at what’s trending on Pinterest this holiday season. Top Trending Holiday Decor Searches Sunflower Christmas tree (+66%) Boho Christmas decor […]

YouTube to Sell Artists’ Merchandise Underneath Videos via @MattGSouthern

YouTube to Sell Artists’ Merchandise Underneath Videos via @MattGSouthern

ADVERTISEMENT YouTube has partnered with Merchbar to help artists sell official merchandise on their video pages. This collaboration allows artists with an official artist channel on YouTube to surface apparel, vinyl, and other forms of merchandise underneath their videos. Merchbar is currently home to over 1,000,000 items from 35,000 artists, making it one of the world’s largest music merchandise aggregator providers. In an announcement, YouTube emphasizes how it’s working to become a more valuable platform for artists: “This collaboration is another way YouTube is working with artists to become their most valuable platform, providing a single place to share their music, promote upcoming tour dates and showcase their own official […]

Google Ads is Testing New Lead Form Extensions via @MattGSouthern

Google Ads is Testing New Lead Form Extensions via @MattGSouthern

Google Ads is testing a new way for businesses to capture customer information with lead form extensions. This new ad extension was spotted by Steven Johns, who notes that he has access to it in his EGO Power+ Austria account: GOOGLE ADS: *NEW* Lead Form Extensions Just spotted in my EGO Power+ Austria account.#ppcchat #ppc @GinnyMarvin @mattgsouthern pic.twitter.com/FiI8aibWMN — Steven Johns (@stevenjohns21) October 19, 2019 In the screenshot shared in the tweet above, you can see how the new ad extension works. It’s designed to attract customers with a compelling call-to-action, in this case a special offer, which can only be accessed after filling out a lead form. Advertisers can […]

An Easy Guide to Creating Social Media Videos that Drive Results

An Easy Guide to Creating Social Media Videos that Drive Results

When was the last time you watched a video on Facebook? What about Instagram or Twitter? My guess is that it was probably within the last day. The reason for this guess is because video continues to be one of the most powerful forms of content on social media. You can’t take a digital step without coming face-to-face with a video – and there’s a reason for this. Video outperforms all other content types on social media, and not only do people find videos more engaging and memorable than text and image, but social posts with video see, on average, 48% more views and generate significantly more shares than other types of content. […]

How to Raise Money for Charitable Causes Using Facebook Stories

How to Raise Money for Charitable Causes Using Facebook Stories

Are you using Facebook Stories? Now at more than 500 million daily active users across both Facebook and Messenger, The Social Network’s ephemeral, Snapchat-style Stories are rising in popularity, with Facebook repeatedly noting that Stories will soon overtake the News Feed as the primary social sharing option (if they haven’t already), and become the key way that users interact on its platforms. Given this, Facebook is working to align with usage trends, and provide even more ways that people can use Stories within their broader social media activities. Enter – the Fundraiser sticker. Due to the success of the Instagram Stories donation sticker, Facebook has recently rolled out a similar option which […]

How to Approach Instagram Influencers the Right Way [Infographic]

How to Approach Instagram Influencers the Right Way [Infographic]

Influencer marketing is on the rise, with every other marketer now trying to leverage the option to advantage. But it’s not always easy to find the right influencers of relevance to your brand – and even when you do find the good ones, it’s another thing altogether to get them to work for you. Of course, there are influencers who will simply work with any brand for money or free products, but the good ones think beyond compensation, and also care about what brands they decide to work with. For the top influencers to work with you, they need to have a positive image of your brand, and when you first […]

Pinterest Gives Users More Control Over Content on Their Home Feed via @MattGSouthern

Pinterest Gives Users More Control Over Content on Their Home Feed via @MattGSouthern

ADVERTISEMENT Pinterest is making it easier to control the recommendations users see in their home feed with all-new settings. In addition, users will be able to see the boards, topics, followed accounts, and recent history that contribute to the recommendations shown in their home feed. Often users will search for something they need in the moment, but do not necessarily want to see recommendations for it every time they log in. For example, you might be searching for dinner recipes one day but would rather see recommendations for home decor in your main feed. Now it’s possible to fine tune those recommendations. Home Feed Tuner Pinterest will display everything that […]