Reddit’s First Content Sharing Integration is With Snapchat via @MattGSouthern

Reddit’s First Content Sharing Integration is With Snapchat via @MattGSouthern

ADVERTISEMENT Reddit content can now be shared directly to Snapchat, which marks Reddit’s first-ever native content sharing capabilities. To share Reddit content in Snapchat, simply tap the “share” icon while viewing a Reddit post on the mobile app, then share it to Snapchat as a story or in a direct message to friends. On the Snapchat side of things, when users are viewing content shared from Reddit they’ll see a new sticker which includes the Reddit logo and the subreddit where the content was published. Snapchat users can then swipe up to view the Reddit post. In order for a Snapchat user to view the Reddit content they will also […]

LinkedIn Introduces Enhanced Targeting Tools for Advertisers via @MattGSouthern

LinkedIn Introduces Enhanced Targeting Tools for Advertisers via @MattGSouthern

ADVERTISEMENT LinkedIn is rolling out enhanced targeting tools to help advertisers reach more of the right audiences. The new tools include more sophisticated audience, targeting, and reporting features in Campaign Manager. These features are designed to bring more powerful reach and insights to LinkedIn campaigns. Audience Forecasting An improved campaign forecasting panel in Campaign Manager will allow marketers to learn more about their target audience. The panel can be customized to surface specific professional characteristics about an audience, such as top industries, years of experience, or company sizes “When combined with contacts you’ve uploaded to Matched Audiences, you can be sure that you’re not only serving ads to the specific […]

Facebook is Changing How it Calculates Organic Impressions via @MattGSouthern

Facebook is Changing How it Calculates Organic Impressions via @MattGSouthern

ADVERTISEMENT Facebook pages are likely to see organic impressions go down as a result of changes being made to how impressions are calculated. Matt Navarra broke the news today on Twitter, stating that the changes are rolling out between October 17-28. Bad news, social media managers… Facebook is changing how it calculates organic impressions meaning it will likely show a decline. Changes rolling out between Oct 17 – 28 pic.twitter.com/3QHuUqbCDZ — Matt Navarra (@MattNavarra) October 17, 2019 Here’s is a breakdown of the changes as I understand them. What’s Changing? Facebook is specifically changing how repeat organic page impressions are calculated. Changes will affect the time frame in which organic […]

101 Blog Post Ideas Straight from the HubSpot Brain Trust

101 Blog Post Ideas Straight from the HubSpot Brain Trust

We all know blogging is an ultra-important asset to your business when it comes to building traffic and reputation. The hidden dark side, though, is how hard it is coming up with topics that will give you that ultra-good traffic. If you’ve hit a roadblock when it comes to the content on your blog, don’t sweat it. An age-old question between marketers is “What do you blog about?“. It can quickly feel like your company has blogged about everything under the sun. To help, we polled fellow HubSpotters — who know a thing or two about blogging — and we’ve created a list of 101 ideas to keep your queue […]

Big Linkedin Updates, New Google Targeting & All the News You Missed This Week [PODCAST] via @shepzirnheld

Big Linkedin Updates, New Google Targeting & All the News You Missed This Week [PODCAST] via @shepzirnheld

ADVERTISEMENT Podcast: Download Subscribe: Apple Podcasts | Android | We’re covering all the news for you on this week’s episode of Marketing O’Clock, part of the Search Engine Journal Podcast Network. Greg Finn and Christine “Shep” Zirnheld are breaking down all the digital marketing updates from the previous week with plenty of puns, laughs, and rants along the way. Hear our take on these top-trending stories: LinkedIn rolls out new features for company pages Greg talked about the new features introduced for LinkedIn Business admins this week, including employee notifications for posts, a way to spotlight employee achievements, and a third update that left us scratching our heads. Google Ads […]

An Introduction to Python for Technical SEO via @rvtheverett

An Introduction to Python for Technical SEO via @rvtheverett

Python has been receiving a lot of attention within the SEO community recently. So, being the curious technical SEO that I am, I started looking into why and before I knew it, I was deep into learning and applying it. It’s fair to say that I have fallen in love with the language over the past few months that I have been learning it and want to share it with everyone, to show how it can help automate SEO tasks. I’m not a data scientist and I don’t have a computer science background, but the beauty of Python is you don’t need to have experience in either of these things […]

Facebook opens search ads to all advertisers

Facebook opens search ads to all advertisers

After nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement more broadly to all advertisers. The ads will appear in results for search terms that have commercial intent, such as searches for commercial products connected to the e-commerce, retail or auto vertical. Currently, search ad placement is available on mobile only. “Testing shows that advertisers and people are finding value in ads in search results, so we’re rolling out these ads more broadly,” said Facebook Director of Product Management Nipoon Malhatra. To have ads appear in search results, advertisers can either select “Automatic Placement” for their News Feed ads, […]

New trade group Paid Search Association launches with exclusive PPC focus

New trade group Paid Search Association launches with exclusive PPC focus

The industry has a new association – the Paid Search Association – which formally launched yesterday. It describes itself as “the first association focused exclusively on the paid-search industry.” A mature industry. Upon first glance, it’s a somewhat surprising development given that marketers are increasingly seeking to overcome organizational silos and coordinate campaigns across channels. In addition, paid search is the most successful digital channel by revenue (across mobile and desktop) and quite mature compared to other channels and tactics. Therefore, one would think education about the medium is less necessary or even altogether unnecessary at this point. PSA’s inaugural president is David Szetela, the CEO of FMB Media. Founding board members […]

14 Best WordPress SEO Plugins and Tools That You Should Use

14 Best WordPress SEO Plugins and Tools That You Should Use

Often we’re asked about what are the best WordPress SEO plugins and tools that we recommend. That’s because search engines are a major source of traffic for most websites on the internet. Optimizing your website for search engines can help you rank higher in search results and significantly grow your business. In this article, we will share the best WordPress SEO plugins and tools that you should use. Some of these tools offer similar functionalities, so we will also highlight which ones are the best for specific use-cases. Things You Must Know About WordPress SEO Plugins & Tools When reading SEO tips or searching for “best free WordPress SEO plugins”, […]

How to Optimize Your Blog Content for People Who Skim via @jamarketer

How to Optimize Your Blog Content for People Who Skim via @jamarketer

It’s no secret that people skim content online. In fact, according to Chartbeat: 55% of people read your post for just 15 seconds or less. If you’re still reading this line, you’re in the minority. It doesn’t matter if you are ranking first for a keyword with 5,000 searches a month if half your audience leaves in 15 seconds. Writing is just the first step, and it’s far from the last. Now content has to be more digestible than ever. Here is how to optimize your blog content for 55% who skim while still delighting the 45% who don’t. 1. Create Summary Graphics for Each Header The purpose of H2s, […]