LocalU acquired by Sterling Sky founder and SEL contributor Joy Hawkins

LocalU acquired by Sterling Sky founder and SEL contributor Joy Hawkins

Sterling Sky, founded by local SEO expert and Search Engine Land contributor Joy Hawkins, has acquired LocalU. The event series was founded roughly a decade ago by a group of prominent SEOs to teach local SEO fundamentals to small businesses and local agencies. It has been run by Mike Blumenthal and a rotating group of SEOs. Hawkins, a Search Engine Land contributor, said that Mike Blumenthal and Mary Bowling, both among the founding lecturers, will continue to be associated with the event. Sterling Sky also operates the popular Local Search Forum. The following is a brief Q&A with Joy Hawkins about her plans for LocalU and perceptions of the market. Why […]

The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise

The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess “social media”, “mobile-first experiences”, or even “video marketing”. However, the Annual Digital Trends report by Econsultancy and Adobe revealed a surprising truth — marketers actually identified “optimizing the customer experience” as the most exciting business opportunity. Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience. Here, we’re going to explore how customer experience and marketing intersect, who owns customer experience, and marketing best practices for supporting an organization’s customer experience. Delivering experiences that delight customers takes a planned, proactive, and holistic […]

Save Up To $700 Off Actionable Search Marketing Tactics

Save Up To $700 Off Actionable Search Marketing Tactics

Make 2020 the year you achieve your traffic, ranking, and revenue goals: Attend Search Marketing Expo – SMX West – February 19-20 in San Jose for actionable tactics from industry experts. Register by next Saturday, December 21 to save up to $700 off on-site rates! Here’s what you’ll get: Unbiased content you can trust, all programmed by the experts at Search Engine Land, the industry publication of record A training experience that fits your needs… the agenda is organized into three lanes with no limits… choose from up to six concurrent sessions on SEO, SEM, and digital commerce marketing (new!) Access to an engaging community of marketers who love talking […]

How to Research like HubSpot’s Research Team

How to Research like HubSpot’s Research Team

In college, research was always my favorite part of writing papers. I don’t know why, but finding data to back up my hypotheses always gives me a thrill. But, even though I love research, it’s not exactly my forte — and I know I’m not alone. Conducting market research is a necessity for both B2B or B2C companies. It enables you to use hard data to back up theories and predictions about customer behavior. This data can influence how you structure a campaign, and how you interact with customers. However, when researching for marketing purposes, it can be tricky to know where to start, and how to keep going when […]

Report: Marketers Consider Attribution Essential But Elusive

Report: Marketers Consider Attribution Essential But Elusive

This is a sponsored post written by CallRail. The opinions expressed in this article are the sponsor’s own. If you’re ever at a cocktail party where the conversation begins to drift toward some uncomfortable, polarizing topics, here’s a trick: bring up meetings, and arouse the ire of all within earshot. Discord: dodged. Partygoers: unified in their loathing of meetings. Time for another round. And if you’re ever at a cocktail party full of marketers – the best kind of cocktail party, of course – and you want to try a different trick, just bring up reporting, and how much time you spend “pulling data” and “making pivot tables” and stuff […]

The Ultimate Social Media Image and Video Size Guide for 2020 [Infographic]

The Ultimate Social Media Image and Video Size Guide for 2020 [Infographic]

With our social feeds becoming more and more busy, standing out from the crowd is getting harder than ever – but one of the key ways to boost the performance of your social posts is to ensure that your images look clear, crisp and attractive to users as they scroll through. But in order to maximize your visual assets, you have to post them in the right sizes and formats to align with each network – which, given there are so many platforms, can be difficult. That’s where this listing comes in – the team from Make a Website Hub have put together an updated overview of all the image and […]

Twitter Shares the Top Tweet Trends of 2019

Twitter Shares the Top Tweet Trends of 2019

What were the biggest trends on Twitter in 2019? This week, Twitter has published its latest listings of the key events, celebrities, sports teams, and more which drove conversation on the platform in 2019. Twitter has published its full insights in this tweet thread, but here’s a look at some of the topic-based listings and notes. First off, the most tweeted about TV shows for 2019 were (no surprise) ‘Game of Thrones’ and ‘Stranger Things’. The final season of ‘Game of Thrones’ generated a heap of hype leading in, then sparked a lot of subsequent debate afterwards. The popularity of ‘Stranger Things’ is also a big win for Netflix and its original content. […]

TikTok Publishes Top 10 Content Lists for 2019

TikTok Publishes Top 10 Content Lists for 2019

Are you considering TikTok for your 2020 digital marketing campaigns? If you are, then these listings are worth checking out – TikTok has this week published listings of the top content on its platform in 2019, covering ten different categories, and providing an interesting overview of what’s gaining the most traction in the app. The listings, as noted, focus on specific elements – for example, the Top Ten Viral Videos on the app. TikTok also lists the top ten ‘Memes’, ‘Artists’, ‘Celebrities’, ‘Breakout Creators’ and ‘Dance Trends’. Another interesting category is ‘Creative Effects’, which provides some good insight into how people are using the different tools on the app. That could […]

New App Lists TikTok Influencers by Engagement, Topic and Audience

New App Lists TikTok Influencers by Engagement, Topic and Audience

With more businesses looking to tap into TikTok in 2020, this new app could be particularly helpful. Called simply ‘Influence Grid‘, the app uses publicly available TikTok data to provide listings of TikTok influencers based on a range of customizable parameters, including country, topic, account size, average video views and engagement rate. The app’s data is updated every 20 days, ensuring that the information and tags stay fresh, and remain relevant to each users’ content, and additional options, like the capacity to download lists to .CSV, are also reportedly on the way. There are various influencer discovery tools like this available, but this is one of the most comprehensive and easy […]