A Beginners Guide to Using TikTok to Market Your Small Business [Infographic]

A Beginners Guide to Using TikTok to Market Your Small Business [Infographic]

Published Dec. 8, 2019 Are you looking for new ways to maximize your online marketing strategy? Have you considered what TikTok could potentially add to your content marketing efforts? The team from One Productions share their guide to TikTok in this infographic. They break things down as follows: What is TikTok? TikTok functions A social network on the rise Who uses TikTok? Should your brand use TikTok? What about advertising? Case studies Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

10 Ways Marketers Can Supercharge their LinkedIn Lead Gen Forms [Infographic]

10 Ways Marketers Can Supercharge their LinkedIn Lead Gen Forms [Infographic]

LinkedIn’s Lead Gen forms ad option, which it launched back in 2017, has proven to be a strong driver of audience response, particularly on mobile devices, where LinkedIn users are increasingly active. Indeed, according to LinkedIn, businesses using Lead Gen ads have been able to reduce their cost per lead by more than 20%. while Lead Gen forms also drive 5x higher conversion rates than referring people to landing pages. Given this, and LinkedIn’s rising levels of engagement, it could be a worthy option for your 2020 strategy. And now, LinkedIn’s outlined a new set of tips to help you get the most out of its Lead Gen offering. Providing guidance […]

Preparing for California Consumer Privacy Act (CCPA): What Marketers Need to Know Now

Preparing for California Consumer Privacy Act (CCPA): What Marketers Need to Know Now

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Facebook Launches Cross-Account Reporting and Custom Ad Metrics

Facebook Launches Cross-Account Reporting and Custom Ad Metrics

Facebook has this week added some new performance measurement options in Ad Manager, including cross-account reporting and custom metrics. First off, on cross-account reporting – now, when you’re managing multiple Facebook ad accounts, you’ll be able to get a clearer, overall view of ad performance, all within the Ad Manager dashboard, as opposed to having to extract the data for each account yourself. As per Facebook: “With cross-account reporting, you’ll be able to see metrics – such as reach, impressions, and conversions – across multiple ad accounts. This reporting surface serves as a one-stop shop for a clear, concise report on your business’ performance and will allow you to save […]

Adobe Acquires 3D, VR Creation Tool ‘Medium’ from Facebook-Owned Oculus

Adobe Acquires 3D, VR Creation Tool ‘Medium’ from Facebook-Owned Oculus

Facebook’s virtual reality arm Oculus has this week announced that it has sold its 3D sculpting/VR model-building tool ‘Medium‘ to Adobe, which could be an important first step towards the next stage of broader, professional usage of VR. Medium, which Oculus first launched back in 2016, enables users to build their own 3D models in a VR environment, where you can sculpt, paint and simulate action, essentially creating art and objects in a totally immersive space. [embedded content] The applications for such extend beyond VR environments, with the capacity to export your models, or even 3D print them, which could provide a whole new approach within Adobe’s expanding creative suite. […]

Google is Working on Adding Package Tracking to Search Results via @MattGSouthern

Google is Working on Adding Package Tracking to Search Results via @MattGSouthern

Google is working on integrating package tracking into search results, allowing users to get information without visiting the carrier’s site. People will be able to enter a tracking number into the Google search bar and find out the status of their order. “People frequently come to Google Search looking to find information on the status of their packages. To make it easier to find, we have created a new package tracking feature that enables shipping companies to show people the status of their packages right on Search.“ While this feature looks like it could take traffic away from carrier’s websites, it’s important to note that inclusion is entirely voluntary. That […]

5 Examples of Truly Unique Company Culture

5 Examples of Truly Unique Company Culture

When I start a job search, a huge factor that notates whether or not I send in an application is a company culture I can see myself contributing to and thriving in. I am totally one of the candidates who won’t apply to a company with a negative reputation. Companies are defined by the values and protocol set in place. This is what a company culture is. They describe how company beliefs are reflected in the experience of employees and customers. HubSpot’s culture code is available online as a commitment to our value of transparency. Other companies (Spotify, Hootsuite, Asana) with transparency as a part of their culture have done […]

Google Ads to Explain Why Changes in Performance Occurred via @MattGSouthern

Google Ads to Explain Why Changes in Performance Occurred via @MattGSouthern

Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button. “Understanding why your performance changes is critical when optimizing a campaign. However, it can be time-consuming to diagnose why your metrics can fluctuate. To help you understand some performance changes in your campaigns and ad groups faster, you can now request explanations.” Advertisers can view explanations for changes in impressions, clicks, and cost. Google Ads will provide the most likely reasons behind why the changes occurred. With this new feature, advertisers can spend less time diagnosing performance changes and more time optimizing their campaigns. […]

The Search Console Message Panel & This Week’s News [PODCAST]

The Search Console Message Panel & This Week’s News  [PODCAST]

Catch up on the latest digital marketing news by listing to Marketing O’Clock, part of the Search Engine Journal Podcast Network. Hosts Greg Finn, Jess Budde, and Christine “Shep” Zirnheld unpack all the paid, organic, and social news you may have missed this week. We read all the top news stories so you don’t have to: Larry Page and Sergey Brin are stepping down from leadership roles at Alphabet We say a fond farewell to the Google founders and Greg walks us through a timeline of their history with the company. Plus, you’ll never guess what their first search engine was named (we do not approve). Introducing the Search Console […]

Privacy-focused, rewarded ads browser Brave tops 10M monthly active users

Privacy-focused, rewarded ads browser Brave tops 10M monthly active users

Brave said it has seen a surge in user adoption since releasing version 1.0 of the privacy-centric browser on November 13, 2019. Monthly active users (MAU) have doubled in a year to 10.4 million as of the end of last month. DAUs. Daily active users of the browser created by Mozilla founder Brendan Eich have tripled in the last year to 3.3 million, the company said Friday. Source: Brave Ad platform that rewards users. Brave Ads are structured to serve only to users that opt-in to the Brave Rewards program and agree to see ads. Users can then accumulate Brave’s Basic Attention Token (BAT), which is a blockchain-based system. Users […]