Privacy-focused, rewarded ads browser Brave tops 10M monthly active users

Privacy-focused, rewarded ads browser Brave tops 10M monthly active users

Brave said it has seen a surge in user adoption since releasing version 1.0 of the privacy-centric browser on November 13, 2019. Monthly active users (MAU) have doubled in a year to 10.4 million as of the end of last month. DAUs. Daily active users of the browser created by Mozilla founder Brendan Eich have tripled in the last year to 3.3 million, the company said Friday. Source: Brave Ad platform that rewards users. Brave Ads are structured to serve only to users that opt-in to the Brave Rewards program and agree to see ads. Users can then accumulate Brave’s Basic Attention Token (BAT), which is a blockchain-based system. Users […]

How to level up from a Google My Business apprentice to a GMB master

How to level up from a Google My Business apprentice to a GMB master

How often should you review and update your Google My Business (GMB) page? GMB pages can require a lot of time and effort to monitor – just like your brick-and-mortar storefront, website, Facebook page and any other place where people interact with your business online and offline. And with Google the first place most customers now see any information about your business, you should review and update your GMB page frequently. 4 reasons you need to update your GMB page To everyday users, a GMB page is a destination for learning more about a business, finding directions, posting opinions about the business and contributing content such as photos of an […]

How to Map 404 URLs at Scale with Sentence Embeddings via @hamletbatista

How to Map 404 URLs at Scale with Sentence Embeddings via @hamletbatista

One surefire way to help clients gain more SEO traffic is to redirect valuable URLs that end up in 404s to equivalent ones. These URLs generally still get traffic, have valuable external links coming in or both. One lazy and ineffective approach to map 404 URLs is to redirect all of them to the home page or a dynamic search result. 🤦 For example, Smarthome 302 redirects non-existing pages to its home page. This type of redirection is generally flagged as soft 404 errors in Google Search Console. The correct approach is to map each one individually to an equivalent page if such a page exists. However, this process can […]

5 Steps to a Successful Brand Bidding Strategy via @amyppc

5 Steps to a Successful Brand Bidding Strategy via @amyppc

This article will give you the answer to the most emotionally charged question of paid search: Should your business bid on its brand terms? Few topics are so divisive. What other issue can infuse a technical, data-driven marketing channel with the emotional sensibilities of an eighth-grade drama club? Amid the debate, some marketing teams “pick a side” that sabotages their profits without realizing it. Others ignore that there’s a decision to be made and get subpar results. Take a deep breath, because on the other side of all the controversy is the five-step strategy that will keep your head cool and your marketing profitable. What You Need to Know About […]

How Your Job Becomes Your Identity via @bethkahlich

How Your Job Becomes Your Identity via @bethkahlich

ADVERTISEMENT As we navigate through our professional and personal lives – our jobs identify our self-worth. So do our personal lives. We all have our unique journeys, but a common thread is how our jobs and personal circumstances define us and guide our journey through life. I’ve been blessed with a career that has closely followed the technology changes of the past 50 years. In addition, I’ve gone through the typical life milestones of a woman coming of age in the second half of the 20th century. As a result, today I’m reflecting on my career and personal timeline. My hope is that it will help you find healthy ways […]

How HubSpot Uses Influencer Marketing to Build Authentic Relationships and Reach New Audiences

How HubSpot Uses Influencer Marketing to Build Authentic Relationships and Reach New Audiences

What do you picture when you think about influencer marketing? At first thought, I picture a lifestyle blogger holding a popular tea, makeup, or activewear brand in an Instagram post. (Perhaps I need to mix up my Instagram following … 🤔) However influencer marketing looks to you, it has taken the marketing industry by storm. Almost 50% of customers say they follow influencers’ product or service recommendations, and over 70% of businesses say the quality of traffic from influencers is better than from other sources. Why is influencer marketing effective? Because it taps into word-of-mouth marketing and social proof, two of the strongest influencers (literally) of shopping behavior and brand […]

5 Best WordPress Business Directory Plugins

5 Best WordPress Business Directory Plugins

Are you looking for the best WordPress business directory plugins? A business directory helps users discover service providers in a particular niche or category. At the same time, it helps those businesses find customers and opportunities. As a website owner, you can even make money online by selling paid listings on your business directory. In this article, we have hand-picked some of the best WordPress business directory plugins to help you save some time and money. Best WordPress Business Directory Plugins A good business directory plugin allows you to easily create lists of businesses organized by location, category, and other parameters. Business directories help users find new vendors while helping […]

TripAdvisor buys SinglePlatform to enhance services for restaurants

TripAdvisor buys SinglePlatform to enhance services for restaurants

SinglePlatform syndicates restaurant menus to various search and directory sites online, and is positioned as listings management company. It was founded in 2010 and bought by ConstantContact in 2012, in a deal valued at roughly $100 million. Yesterday it was sold to TripAdvisor — by Endurance International Group, which acquired ConstantContact for just over $1 billion in 2015 — for roughly half that amount. Better home for SinglePlatform. The deal is good for TripAdvisor, which has been expanding its restaurant services and distribution capabilities. It’s also good for SinglePlatform, which will find a better product and cultural fit at TripAdvisor than at ConstantContact or its parent holding company Endurance International […]

How to Successfully Migrate a Website Without Harming SEO [Checklist]

How to Successfully Migrate a Website Without Harming SEO [Checklist]

There’s nothing more frustrating than going to a website and trying to navigate an outdated webpage. Actually, one thing might be worse: the dreaded 404 error status code. These are warning signs that a website needs to be migrated or was migrated incorrectly. A website migration gives your website a polished look and involves the work of moving links and content from an old website or markups to a new one. The big benefit is increasing SEO. Wondering if a website migration is right for you? Website migrations are useful if you’ve found that your site has areas that are in need of a major update in the SEO department. […]