Beginner’s Guide: How to Find Your WordPress Login URL

Beginner’s Guide: How to Find Your WordPress Login URL

“How do I login to WordPress?” is one of the most common WordPress questions that we get asked. Beginners often have a hard time finding their WordPress login page URL, and this prevents them from working on their website. In this article, we will show you how to find your WordPress login URL. We’ll also show you different ways to log into your WordPress admin area. Why do you need the login URL? The login page is the door between your website and the management dashboard of your site also known as the admin area. Once logged in, you can create new posts, add new pages, change your design, add […]

Google: Marking a Business ‘Temporarily Closed’ Doesn’t Impact Rankings via @MattGSouthern

Google: Marking a Business ‘Temporarily Closed’ Doesn’t Impact Rankings via @MattGSouthern

Google’s Danny Sullivan confirms that marking a Google My Business listing as temporarily closed will not harm rankings or visibility. As businesses shut their doors to mitigate the spread of coronavirus, Google introduced a “temporarily closed” indicator in Google My Business. Initially there was concern about this indicator negatively impacting search rankings. A concerned business owner reached out to Sullivan suggesting Google should introduce a solution that wouldn’t lead to reduced visibility in search. That’s important as some businesses are still operating online even though their physical location in closed. Here is Sullivan’s response: Temporarily closed doesn’t impact ranking or visibility. — Danny Sullivan (@dannysullivan) March 30, 2020 Previously, Google’s […]

Google Cancels April Fools’ Day Plans This Year Due to Coronavirus via @MattGSouthern

Google Cancels April Fools’ Day Plans This Year Due to Coronavirus via @MattGSouthern

ADVERTISEMENT Google has decided to suspend April Fools’ Day plans this year, according to a leaked internal email. Historically, Google used to mark the occasion with elaborate pranks and Easter eggs. Now, with people relying on Google for information about the coronavirus pandemic, this is not not the time for jokes. Lorraine Twohill, Google’s head of marketing, states in a memo obtained by Business Insider: “Our highest goal right now is to be helpful to people, so let’s save the jokes for next April, which will undoubtedly be a whole lot brighter than this one. We’ve already stopped any centralized April Fool’s efforts but realize there may be smaller projects […]

Google Search Console Updates: More Control Over Data & Email Notifications via @MattGSouthern

Google Search Console Updates: More Control Over Data & Email Notifications via @MattGSouthern

Google has updated Search Console with features that give site owners more control over their account preferences. Site owners now have the option to chose whether performance data for their Search Console property appears in search results. Also, Google has expanded Search Console’s email preferences with more choice over which types of emails to receive. Here’s more about each of these updates. Search Console in Search Results Google may display data about your Search Console property in search results when entering a query that your site ranks for. This data is only shown to you when you’re searching while logged into your Google account. Search Console data in search results […]

Google Posts, ‘temporarily disabled,’ now back

Google Posts, ‘temporarily disabled,’ now back

Given the recent Google My Business (GMB) policy changes, limited support and the general confusion during the coronavirus crisis, many local SEOs have had problems with listings updates and other GMB features. Posts is one critical GMB tool that has been operating unevenly. Posts were disabled. Google now says Posts are working, however, after having been “temporarily disabled.” It’s not clear why Posts were disabled; the company didn’t offer any explanation. Business posts were temporarily disabled and have now resumed. For more information, check out our Help Center→ https://t.co/cbEOr72wSR — Google My Business (@GoogleMyBiz) March 30, 2020 Google has been working with reduced support staff and recently temporarily shut down […]

SMX Overtime: Creating a video-first content strategy

SMX Overtime: Creating a video-first content strategy

Last month I spoke in two sessions at SMX West about YouTube and video SEO. Here I answer some audience questions I was asked, as well as address some recent questions that have come up around the current situation with social distancing. What recommendations do you have on getting company buy-in to have a YouTube presence? There are tons of stats on how video and YouTube are huge platforms with tons of traffic. I like to point out three tangible benefits. One, with Google putting more emphasis on the video carousel in SERP (55% of searches have video), videos are a great way to jump to the top of your […]

Google My Business: When should you use ‘special hours’ vs. ‘temporarily closed’?

Google My Business: When should you use ‘special hours’ vs. ‘temporarily closed’?

On Friday we hosted our second Live with Search Engine Land, with four leading local SEOs discussing how local and multi-location businesses are coping with the coronavirus crisis. Google My Business was a central topic and there were numerous questions about how to handle business hours updates and specifically when and how to use “temporarily closed.” As a follow-up, I asked Rio SEO’s Krystal Taing, a GMB Gold Product Expert, to summarize and clarify some of the discussion around business hours for those who didn’t get a chance to attend. SEL: When should you use “special hours” and when should you use “temporarily closed”?  KT: If your business has adjusted […]

Why PPC Marketers Should Fall in Love with Broad Match via @purnavirji

Why PPC Marketers Should Fall in Love with Broad Match via @purnavirji

Some of my favorite things to read on social media are the posts asking people to share their unpopular opinions. It’s practically guaranteed entertainment. Mine is that I think butterflies are terrifying – they’re just creepy crawlies disguised with pretty wings! While I’m likely in the minority on this opinion, there is one unpopular opinion in PPC that has a strong chance of getting the majority to agree: You can fall in love with broad match. Sounds implausible, right? Especially when most of us want to run screaming for the hills when we hear the words “broad match.” After all, we were once young, innocent PPC marketers with stars in […]