Video: Dixon Jones on building tools for the SEO industry

Video: Dixon Jones on building tools for the SEO industry

I had the honor of having Dixon Jones stop by my office and sit down and talk search. Dixon has a rich history in the search space, dating back to the 90s and still one of the most active members in the search community over 20-years later. Dixon and I spoke about a lot of topics including: The old days of Frontpage website development and doing SEO for those sites. He started his own search marketing agency, Receptional, in the late 90s that is still going strong. He helped grow one of the most popular SEO toolsets, Majestic. Now he is working on a new toolset named InLinks. We also […]

LinkedIn Lets Users Showcase Samples of Work on Their Profiles via @MattGSouthern

LinkedIn Lets Users Showcase Samples of Work on Their Profiles via @MattGSouthern

ADVERTISEMENT A new addition to LinkedIn profiles will allow users to highlight samples of their work for others to see. In this new ‘Featured’ section, users can include work samples such as: LinkedIn posts that you’ve created or re-shared. Articles that you’ve authored and published on LinkedIn. Links to external websites, for example your personal blog or portfolio. Media that you can upload, for example your images, documents, presentations, and videos. The only content users cannot include in the Featured section, in order to protect the privacy of other members, is posts from LinkedIn events and groups. Users can add work samples to the new Featured section on either desktop […]

Google patent application reveals hints to E-A-T and categorizing health sites

Google patent application reveals hints to E-A-T and categorizing health sites

Google recently published a new patent application that was originally filed by Google back on August 10, 2018. The patent is named Website Representation Vector to Generate Search Results and Classify Website. Bill Slawski was the first to cover this new patent and did an outstanding job dumbing it down for us. The abstract. The abstract, although technical, explains how Google can classify a website into multiple classifications. Here is the abstract: “Methods, systems, and apparatus, including computer programs encoded on computer storage media, for using website representations to generate, store, or both, search results. One of the methods includes receiving data representing each website in a first plurality of […]

Learn How Southern New Hampshire University Uses Google Search & LinkedIn with Post-Click Experiences to Increase Enrollment (3 Examples)

Learn How Southern New Hampshire University Uses Google Search & LinkedIn with Post-Click Experiences to Increase Enrollment (3 Examples)

Far too many advertisers don’t prioritize the post-click experience. They don’t realize this stage of the customer journey is just as crucial as the pre-click stage because when ads and post-click experiences fail to tell the same story narrative, conversion rates suffer. This is evident from an average conversion rate of just over 4%). To generate maximum conversions, you must maintain relevance from ad to post-click experience. This is especially true in the higher education industry, where prospective students are extra cautious about where to invest a large chunk of their money for many years. We previously examined how other universities use dedicated post-click experiences to acquire new students: Now […]

Google Displays Prominent Links to Third Party Services in Local SERPs via @MattGSouthern

Google Displays Prominent Links to Third Party Services in Local SERPs via @MattGSouthern

Google has been spotted linking to competitive third-party services at the top of local search results pages. Google adding – Find Results On – above local pack#LocalSEO pic.twitter.com/Qb46EYzxMe — Tim Capper (@GuideTwit) February 20, 2020 When people in Europe conduct a local search, Google will now direct them to find results on relevant third-party websites. Third parties can include Yell, TripAdvisor, Thomson Local, and others. There has been no official statement from Google regarding this change, but it’s believed to be a response the $2.7 billion fine imposed by European courts for antitrust violations. Google was fined for allegedly favoring its own services in search results. It appears Google is […]

Google & Other Search Engines Found Indexing Links to Private WhatsApp Groups via @MattGSouthern

Google & Other Search Engines Found Indexing Links to Private WhatsApp Groups via @MattGSouthern

It has been discovered that search engines, including Google, are indexing invites to private groups on WhatsApp. A journalist named Jordan Wildon made this discovery and shared the following information on Twitter: “Your WhatsApp groups may not be as secure as you think they are. The “Invite to Group via Link” feature allows groups to be indexed by Google and they are generally available across the internet. With some wildcard search terms you can easily find some… interesting… groups.” Any link to a WhatsApp group that was shared outside of a private message could be found in Google. Users could follow the links to join the group. The fact that […]

Spot Zero is Gone — Here’s What We Know After 30 Days

Spot Zero is Gone — Here’s What We Know After 30 Days

As you are probably aware by now, recent updates have changed the world of search optimization. On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP. This also means that from now on the featured snippet will be the true spot-one position. If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we show. — […]

Google Chrome Update Introduces a New Type of Privacy Concern via @MattGSouthern

Google Chrome Update Introduces a New Type of Privacy Concern via @MattGSouthern

ADVERTISEMENT Google Chrome’s latest update is under scrutiny for what has the potential to be major privacy concern. Chrome 80 implements a new browser capability called ScrollToTextFragment, enabling deep links to web documents. ScrollToTextFragment allows Google to link a single word of text and its position on the page. You may be thinking – “doesn’t Google already do this?” Yes, it does, but this capability has always been dependent on an anchor created by the site owner. ScrollToTextFragment doesn’t require an anchor, meaning a link to a specific piece of text within a document can be created by anyone. Google provides the following example: “For example, the URL: [https://en.wikipedia.org/wiki/Cat#:~:text=On islands, […]

How to Become an Influencer on LinkedIn via @JuliaEMcCoy

How to Become an Influencer on LinkedIn via @JuliaEMcCoy

ADVERTISEMENT LinkedIn is already huge, and it’s growing bigger every year. In fact, it has 660 million users across 200 countries. And while it’s not like Facebook and Instagram, which each have billions of users, LinkedIn is special to marketers. This is because LinkedIn’s focus is on business, jobs, and networking. In fact, 80% of B2B leads come from LinkedIn, the highest for any social platform! It’s easy to see why you should market your brand on LinkedIn. But it’s not as simple as creating a profile and advertising your brand on the platform. First, you need to gain trust by becoming a LinkedIn influencer. How? Here are five things […]

Snapchat Adds ‘Ground Transformation’ AR Effects, Showcasing Evolving AR Capacity

Snapchat Adds ‘Ground Transformation’ AR Effects, Showcasing Evolving AR Capacity

Snapchat has launched a new ‘Ground Transformation‘ AR effect, which, as it sounds, can change the ground in your Snap camera view into water or lava, or other variations. As explained by Venture Beat, the new option utilizes Snapchat’s evolving AR tools to create the visual effect: “The real-time ground segmentation system uses machine learning models to understand geometry and semantics, isolating obviously ground-based objects from contrasting backgrounds.” Snap has used similar in the past for sky segmentation, isolating specific elements in your field of view through advanced visual understanding. And while the practical applications for such seem fairly limited, they demonstrate Snap’s advancing capacity in this respect, which is […]