Video: Frédéric Dubut of Bing on core ranking, spam fighting and much more

Video: Frédéric Dubut of Bing on core ranking, spam fighting and much more

At SMX East last week, I sat down with the lead PM of Bing’s core ranking team, Frédéric Dubut, to ask him questions around how Bing search works. We discussed everything from crawling, indexing and rendering, to spam fighting and even core ranking. Did you know that Bing is actively downplaying any personalization it does for its search results? Did you know that Bing doesn’t seem to use Facebook data anymore for search? There is a lot in this video that is pretty fascinating around Bing Search works. Watch our video interview below: [embedded content] I started this vlog series recently, and if you want to sign up to be […]

Twitter Adds New Push Notifications for Suspicious Login Attempts

Twitter Adds New Push Notifications for Suspicious Login Attempts

Twitter’s looking to help keep users better informed of potential account hacking with new push notifications which will be triggered whenever login attempts from new devices are detected. We’re making it easier for you to keep your account secure and spot potential attempts to compromise it. Starting today, we’ll send push notifications in addition to emails for any suspicious logins to your account. For more information:https://t.co/5oD2QvK2dS — Twitter Safety (@TwitterSafety) November 19, 2019 As explained by Twitter: “If we detect a suspicious login or when you log in to your Twitter account from a new device for the first time, we will send you a push notification within the Twitter […]

Instagram’s Testing a Display New Layout for IGTV Content

Instagram’s Testing a Display New Layout for IGTV Content

Is IGTV going to become a larger consideration in 2020? It’s difficult to say what the future holds for Instagram’s dedicated video platform, but as discovered by reverse engineering expert Jane Manchun Wong, Instagram is still working on new ways to get more people engaging with IGTV content. As you can see in these screenshots, posted by Wong, Instagram is working on a new format for IGTV content which would switch your main feed into a vertical scrolling list, leading you through to the next video in stream. Instagram’s also looking to add categories into your IGTV discovery listings – for comparison, here’s how IGTV currently looks in the app. The […]

Snapchat Says Political Ads on its Platform Are Fact-Checked, Adding to Debate

Snapchat Says Political Ads on its Platform Are Fact-Checked, Adding to Debate

While Twitter works through its ban on political advertising, and Facebook continues to take a media beating over its stance on exempting the same from fact checks, Snap Inc. CEO Evan Spiegel has said that his platform fact-checks all ads, including those from political candidates, adding even more fuel to the ongoing debate. As per Spiegel: “We subject all advertising to review, including political advertising, and I think what we try to do is create a place for political ads on our platform, especially because we reach so many young people and first-time voters we want them to be able to engage with the political conversation, but we don’t allow things […]

#SMTLive Recap: The State of Social Media Lead Gen 2019

#SMTLive Recap: The State of Social Media Lead Gen 2019

Last week, we held an #SMTLive Twitter chat to share and discuss the findings from our recent report, “The State of Social Lead Generation 2019 Survey Report.” Ever since Facebook was launched the early 2000s and social media took off as a means to connect, and share our lives digitally with others, businesses have also been taking advantage of social platforms in order to accomplish a variety of marketing and sales goals. For example, brands use social media to build brand awareness and loyalty, provide fast customer service, recruit employees, make sales. And, ideally, to generate leads. For our survey report, we gathered close to 350 responses from fellow digital […]

Snapchat looks to Stay Ahead of its AR Competition with $750k for Lens Creators

Snapchat looks to Stay Ahead of its AR Competition with $750k for Lens Creators

While Snapchat’s growth has been slowed by Instagram, one area in which Snap has continued to hold a lead is innovation, and creating standout, must-see new AR tools and visual features that get people talking about the app. We saw this again back June when Snapchat saw a huge increase in downloads following the launch of its ‘baby’ and ‘gender-swap’ lenses. Those types of trending additions – which also include the Dancing Hotdog, the dog ears, the rainbow vomit – all help to give Snapchat a boost and get more people downloading the app. And Snapchat knows that, in order to stay ahead of the increasing competition in the AR space, it needs to […]

Digital advertising is not the dot com bubble, improper attribution is

Digital advertising is not the dot com bubble, improper attribution is

Is advertising the “new dot com bubble” according to this intriguing article written on The Correspondent? I’ve been chewing on this question since the article came out a couple of weeks ago. Well, I’ve been chewing on variations of this question for a while, but not in the “bubble” language ascribed by Jesse Frederik and Maurits Martijn. As I ponder this assertion, I think I would like to change the original title (and premise) to the following: Original Title/Theme: The New Dot Com Bubble Is Here: It’s Called Online Advertising Suggested Title/Theme: The New Dot Com Bubble Has Been Expanding: It’s Called Attribution of Sales in Online Advertising I found […]

Google for Jobs: Everything you need to know to optimize for better ranking

Google for Jobs: Everything you need to know to optimize for better ranking

Looking for a new job can be a stressful experience. Even taking away the emotional part of the process, browsing job ads on companies’ websites, apps and job boards can prove to be mentally draining and time-consuming. Google, well aware of these difficulties, decided to find a solution to improve the whole recruiting experience. In May 2017, at Google’s developer conference I/O, Google’s CEO Sundar Pichai gave a sneak peek of it and released its official name: “Google for Jobs.” Google for Jobs launch Creating a candidate-first experience was a key requirement for Google, which decided to officially launch Google for Jobs in the US in June 2017. Through this […]

Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User via @MattGSouthern

Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User via @MattGSouthern

ADVERTISEMENT Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users. This gives advertisers the ability to serve personalized ads when they may otherwise lack the time and resources required to deliver personally relevant ad experiences. In an announcement, the company states: “Facebook machine learning combines data and signals from our platform, with insights you share, in order to make predictions for who the right people are for a given message. As people take different actions on and off Facebook, it creates intent signals that help us deliver a more tailored ad experience. We do this for both Organic and Paid content.” […]

Bing Improves Image Search With Better Understanding of User Queries via @MattGSouthern

Bing Improves Image Search With Better Understanding of User Queries via @MattGSouthern

Bing is making its image search engine more precise through improved understanding of the relationships between user queries, images, and webpages. In addition, Bing is also bringing multi-granularity matching to image search with new vector-match, attribute-match, and best representative query match techniques. Being explains how these enhancements will improve image search: “… Bing image search has employed many deep learning techniques to map both query and document into semantic space greatly improving our search quality. There are however still many hard cases where users search for objects with specific context or attributes (for example: {blonde man with a mustache}, {dance outfits for girls with a rose}) which cannot be satisfied […]