How to Create Irresistible YouTube Thumbnail Images for Your Videos [Infographic]

How to Create Irresistible YouTube Thumbnail Images for Your Videos [Infographic]

Published Nov. 12, 2019 Are you looking for ways to get more views on your YouTube videos? Want to create more attractive YouTube thumbnails to accompany your video content? The team from Easil share their tips for success in this infographic. Here’s a quick summary: Use bold, engaging headings Limit text Add context Add humans Add movement and energy Use brand elements Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.

Twitter Outlines Policy Plan for Identifying Deepfakes in Tweets

Twitter Outlines Policy Plan for Identifying Deepfakes in Tweets

After calling for public submissions into its policy on deepfakes last month, Twitter has now released its draft rules for handling such content on its platform, and addressing concerns with digitally manipulated content. As explained by Twitter: “When you come to Twitter to see what’s happening in the world, we want you to have context about the content you’re seeing and engaging with. Deliberate attempts to mislead or confuse people through manipulated media undermine the integrity of the conversation.” Deepfakes have become a major focus for online providers in recent times, with both Google and Facebook also launching new research initiatives to help them detect and action the same. For […]

Facebook Publishes New Report on Video Streaming Trends [Infographic]

Facebook Publishes New Report on Video Streaming Trends [Infographic]

Over the last few years, we’ve seen a major shift in video consumption habits, with improved connectivity facilitating the rise of online streaming providers, leading to new ways to discover, connect and engage with video content. As noted by Facebook: “Smarter devices and better connection speeds have transformed how consumers view content. The advent of streaming has led to the rise of video giants such as Netflix and Amazon Prime, and OTT video subscribers have almost tripled between 2015 and 2019, now at 590.4 million globally.” That’s created a new landscape for video content, and as a result, the traditional TV advertising model is gradually being disrupted, opening up new […]

New SERP feature truncates title tag in favor of location

New SERP feature truncates title tag in favor of location

It seems Google is helping out local businesses… or is it? On Oct. 2, we spotted something new happening to title tags in Google UK search results – location names were being added to truncated title tags, despite these not being present in the original title tags. For example, using the search term “travel agent” we saw the result: The original title tag was – Book Flights & Holidays with Travel Center | British Travel Agent Observations: Locations seem to appear when performing company/agency/business-related searches It appears they display if you do not specify a location in your search Google seems to pull a location based on on-page content It […]

Pro Rank Tracker Launches Lite Tool Rankitor, with Plans Starting at $5 via @KristiKellogg

Pro Rank Tracker Launches Lite Tool Rankitor, with Plans Starting at $5 via @KristiKellogg

Pro Rank Tracker: A Robust Solution for Agencies and Large Businesses with a New, Game-Changing Feature Since 2013, more than 60,000 agencies, enterprises, SEO pro, marketers, and website owners have relied on Pro Rank Tracker to conduct analysis and research. Pro Rank Tracker is a highly robust tool that supports international tracking across all Google sites, providing data for mobile traffic, desktop traffic, and Google My Business Listings. In addition to Google properties, Pro Rank Tracker supplies valuable data for Yahoo, Bing, YouTube, Amazon, and other search engines. Pro Rank Tracker is constantly evolving to bring SEO and digital marketing pros more data. Their latest feature, Full SERPs, launched this […]

Technical SEO Rankability Checklist

Technical SEO Rankability Checklist

Now we move to the more topical elements that you’re probably already aware of — how to improve ranking from a technical SEO standpoint. Getting your pages to rank involves some of the on-page and off-page elements that we mentioned before but from a technical lens. Rankability Checklist Remember that all of these elements work together to create an SEO-friendly site. So, we’d be remiss to leave out all the contributing factors. Let’s dive into it. Internal and External Linking Links help search bots understand where a page fits in the grand scheme of a query and gives context for how to rank that page. Links guide search bots (and […]

Technical SEO Clickability Checklist

Technical SEO Clickability Checklist

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. While meta descriptions and page titles with keywords do impact CTR, we’re going to focus on the technical elements because that’s why you’re here. Ranking and click-through rate go hand-in-hand because, let’s be honest, searchers want immediate answers. The more your result stands out on the SERP, the more likely you’ll get the click. Let’s go over a few ways to improve your clickability. 1. Use structured data. Structured data employs a specific vocabulary called schema to categorize and label elements on your webpage for search […]

Technical SEO Renderability Checklist

Technical SEO Renderability Checklist

Before we dive into this topic, it’s important to note the difference between SEO accessibility and web accessibility. The latter revolves around making your web pages easy to navigate for users with disabilities or impairments, like blindness or Dyslexia, for example. Many elements of online accessibility overlap with SEO best practices. However, an SEO accessibility audit does not account for everything you’d need to do to make your site more accessible to visitors who are disabled. We’re going to focus on SEO accessibility, or rendering, in this section, but keep web accessibility top of mind as you develop and maintain your site. Renderability Checklist An accessible site is based on […]

Technical SEO Indexability Checklist

Technical SEO Indexability Checklist

As search bots crawl your website, they begin indexing pages based on their topic and relevance to that topic. Once indexed, your page is eligible to rank on the SERPs. Here are a few factors that can help your pages get indexed. 1. Unblock search bots from accessing pages. You’ll likely take care of this step when addressing crawlability, but it’s worth mentioning here. You want to ensure that bots are sent to your preferred pages and that they can access them freely. You have a few tools at your disposal to do this. Google’s robots.txt tester will give you a list of pages that are disallowed and you can […]

Technical SEO Audit Fundamentals

Technical SEO Audit Fundamentals

Technical SEO is a beast that is best broken down into digestible pieces. If you’re like me, you like to tackle big things in chunks and with checklists. Believe it or not, everything we’ve covered to this point can be placed into one of five categories, each of which deserves its own list of actionable items. These five categories and their place in the technical SEO hierarchy is best illustrated by this beautiful graphic that is reminiscent of Maslov’s Hierarchy of Needs but remixed for search engine optimization. (Note that we will use the commonly used term “Rendering” in place of Accessibility.) Source Technical SEO Audit Fundamentals Before you begin […]