4 Top Tips for Decreasing Campaign Downtime via @joshuacmccoy

4 Top Tips for Decreasing Campaign Downtime via @joshuacmccoy

ADVERTISEMENT It’s hard to beat that feeling of watching a well-oiled digital campaign running at full pace. However, from time to time, roadblocks enter and cause delays and pause in digital marketing programs, which result in a loss of billable hours, commissions, and most importantly, campaign progress. A great program builds on the enthusiasm of the person or team running it and a stop in efforts can really slam the mental momentum that helped to drive passion and innovation toward future success. Preparation can go a long way in the continuity of digital marketing programs – both paid and organic. Whether you are up against a global crisis or a […]

Bing launches new portal for URL and content submission APIs

Bing launches new portal for URL and content submission APIs

Bing has launched a new portal for the indexing API and content submission API. Announced Friday, the new portal can be found at https://www.bing.com/webmasters/url-submission-api. The portal. The portal educates developers, web site owners and SEOs about these two APIs that Bing has been pushing for the past year or so. The portal provides an overview of the two APIs and their features, details on API usage, developer documentation, tips to get started, FAQs and announcements. Bing Indexing API. This is an API solution that websites can call to notify Bing whenever website content is updated or created allowing instant crawling, indexing and discovery of your site content. Bing Content Submission […]

7 Best Wix Alternatives in 2020 (More Powerful and Reliable)

7 Best Wix Alternatives in 2020 (More Powerful and Reliable)

Are you looking for the best Wix alternatives? Wix is a website builder that people use to create a website when they first start out, likely because they saw a TV commercial or heard one of the many ads. The challenge is that their free version is quite limited in functionality, and it gets really expensive when you try to upgrade. The good news is that many other website builders provide better functionality and features, at a lower cost. In this article, we’ll share our expert pick of the best Wix alternatives that are more powerful and reliable. Why Are People Switching Away From Wix? Wix is a popular website […]

Google’s right-sidebar featured snippets are no more

Google’s right-sidebar featured snippets are no more

The right-sidebar featured snippet variant of Google search results has been migrated into the main results column, a Google spokesperson has confirmed. This change is the part of Google’s featured snippet deduplication, which began on January 22. Mordy Oberstein, CMO of RankRanger, spotted the update had rolled out Thursday. Google formerly showed featured snippets in the right sidebar on desktop. The screenshot above, taken before deduplication by SEO consultant at G-Squared Interactive Glenn Gabe, shows a right-sidebar featured snippet for the query “pulp fiction brett.” The featured snippet is now shown in the mainline search results. This screenshot, taken after deduplication, shows the same featured snippet in the main results […]

Yelp sees huge decline in restaurant demand, offers $25MM relief package

Yelp sees huge decline in restaurant demand, offers $25MM relief package

Yelp is seeing a sudden and massive shift in demand among consumers engaging with local businesses on its platform, according to the company’s internal data. The coronavirus represents a kind of existential threat to a substantial number of small businesses, as more cities issue “stay at home” orders. Yelp’s relief package for bars and restaurants. Friday, Yelp CEO Jeremy Stoppelman announced a plan to help support local businesses, primarily in the restaurants and bars categories, but not exclusively. Yelp is offering the equivalent of $25 million in credits, waived fees and support, which takes the form of: Waived advertising fees Free advertising Free access to Yelp page upgrades 90 days […]

Facebook Redesign is Radical and User Friendly via @martinibuster

Facebook Redesign is Radical and User Friendly via @martinibuster

Facebook is unveiling a redesign of their website that is bold and user friendly. The new design also comes with a dark mode. New Facebook Redesign The new design uses a Cards design style, where different sections are contained within card-like containers. This is the main Facebook home page. Navigation is discrete and the look is uncluttered. The top icon-based navigation are for home page, watch, marketplace, groups and gaming. Along the left you can see text based navigation for groups, pages, marketplace and watch. More features like games, town hall, events and so on are available when clicking the See More icon. Notification Pop-up Notifications slide upward from the […]

Using SEO to help people find more info on Novel Coronavirus COVID-19

Using SEO to help people find more info on Novel Coronavirus COVID-19

Who cares about SEO during a global pandemic? People are dying and all people want to read about is COVID-19 and what’s going on with the economy. Right? Yes, in a sense. But it’s a shame because SEO did not stop being relevant when the virus appeared. And if you’re a publisher writing about the virus (which of course should be accurate and relevant), you could be missing out on traffic (and the opportunity to help more people who are looking for information on the disease) if you’re not using the words people are when they’re looking to understand what’s going on with this pandemic. One of my friends who […]

How Google close variants brought broad match to every match type

How Google close variants brought broad match to every match type

The last couple of years have seen Google make sweeping changes to the definition of search queries which might be deemed close variants. In late 2018, Google announced that any query it deemed to have the same meaning as a keyword would now be considered an exact match close variant regardless of the actual words the query is comprised of. It then followed up on that update by expanding close variants for phrase match and broad match modifier keywords to also include same-meaning queries. This has meant a meaningful shift in the control advertisers have over the relationship between the queries driving traffic to keywords, and over time broad match […]