The Plain-English Guide to Semantic Search in 2020

The Plain-English Guide to Semantic Search in 2020

Like many kids, when I was younger, I used to spend Christmas Eve eagerly awaiting the morning when I’d run downstairs and see a mountain of presents to unwrap. I imagine search engine optimizers feel the same way when the news hits of a new Google algorithm update. While Google makes updates every day — an average of almost 9 per day — most of these are minor updates. Occasionally, Google will roll out a major update like RankBrain or Hummingbird. One feature that Google has been working on in its algorithm updates is the use of semantic search, which is how Google contextually understands a user’s question. As a […]

Facebook Adds ‘Suggested Moderator’ Recommendations to Assist in Group Management

Facebook Adds ‘Suggested Moderator’ Recommendations to Assist in Group Management

As your Facebook group grows, there’ll come a time when you need to add in more moderation resources to keep things under control. But finding the right candidates for such roles can take time – you need to be across their activity, their commitment, their adherence to guidelines, etc. To help narrow down the field, Facebook is now adding a new ‘suggested moderator’ tool, which will identify key members of your group/s who could be good candidates to become moderators and group leaders. Optional Caption As explained by Facebook: “[The] feature that will suggest a list of members from your group who could potentially be a good fit for your moderator […]

Facebook Continues to Escalate Legal Proceedings Over Platform Violations

Facebook Continues to Escalate Legal Proceedings Over Platform Violations

Facebook is taking legal action against a company which used Facebook posts and ads to trick users into downloading malware, in order to steal their personal information. As explained by Facebook: “The defendants deceived people into installing malware available on the internet. This malware then enabled the defendants to compromise people’s Facebook accounts and run deceptive ads promoting items such as counterfeit goods and diet pills.” Facebook’s filing implies that ILikeAd Media International Company Ltd. aimed to trick people into installing such malware by using images of celebrities in their ads to entice people to click on them – “a practice known as “celeb bait.” “In some instances, the defendants also […]

Instagram Publishes New Guides for Parents and Teens on Safe Use of the App

Instagram Publishes New Guides for Parents and Teens on Safe Use of the App

Instagram has this week published two new guide books, both for parents and for teens, to help them better understand how to use the app safely, and how to manage the potential psychological impacts of navigating the feed. Produced in conjunction with The Jed Foundation, which works to promote measures to protect the emotional health of teens and young adults, the guide books contain a range of insights into how Instagram works, and aim to shine a light on what’s happening behind the scenes for each user, in order to reduce unhealthy comparison. As explained in the Pressure to be Perfect guide: “Pressure to be Perfect is about recognizing that what […]

Your YouTube Subscriber Numbers Could Take a Hit This Week

Your YouTube Subscriber Numbers Could Take a Hit This Week

A quick heads-up – your YouTube channel subscriber counts may have dropped this week as part of routine maintenance at the site. As detailed in a YouTube Community update, YouTube has removed a “higher than usual” number of closed accounts this week as part of its ongoing efforts to clarify its site metrics. Heads up: Some creators will see a decrease in Subscriber count today as we remove closed accounts. We routinely adjust Subscriber counts due to spam and/or closed accounts – learn more about this process here → https://t.co/iY1LV2bHnH — TeamYouTube (@TeamYouTube) December 3, 2019 Closed accounts, explains YouTube, “were either closed by the user, or by YouTube/Google for violating […]

The Process and Performance of Ad Retargeting, and Why You Should be Using it

The Process and Performance of Ad Retargeting, and Why You Should be Using it

Nobody takes rejection well, especially when there’s money on the line. Lost conversions can be a nuisance, and no website wants to lose prospective customers. However, retargeting – or remarketing as it’s sometimes known – can be a great way to potentially engage with visitors, and get them to return to your pages. Retargeting refers to a specific form of online advertising that’s fine-tuned to target visitors who have navigated away from the website in question at a certain point. This method of marketing relies on cookies to help to learn about their visitors and their behavior on site But just how successful is retargeting, really? In this post, we’ll […]

13 Ways to Boost Your Event Marketing Efforts with Video

13 Ways to Boost Your Event Marketing Efforts with Video

In-person, live events and conferences can be a key marketing channel to achieve business objectives and generate leads, especially for B2B organizations and tech companies. Events give you the opportunity to connect and build engaged communities, while also potentially turning prospects into clients. In just a few hours, hundreds, or even thousands of people gather in the same space to have an experience provided to them that will educate, and elevate, your brand experience. And with the right strategy, you can maximize your event results. A key consideration for all modern event marketers is video, with an abundance of digital tools now available to better showcase and share your event […]

What Do Contractors Own? A Guide to Freelance Copyright

What Do Contractors Own? A Guide to Freelance Copyright

When I was a young teenager, I used to write songs with my best friend. We knew that one day we’d be famous songwriters (because, of course we would), and we didn’t want to fight about who owned the songs when we were famous. So, at 13 years old, my friend and I looked up copyright laws to see what our rights were … I’m not kidding. Although a bit upset that I’m not a famous songwriter, learning about copyright laws turned out to be useful in my writing career. For any freelancer, or company looking to hire a freelancer, it’s important to understand federal and state copyright laws that […]

The Local Algorithm: Relevance, Proximity, and Prominence

The Local Algorithm: Relevance, Proximity, and Prominence

How does Google decide what goes into the local pack? It doesn’t have to be a black box — there’s logic behind the order. In this week’s Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google’s local algorithm and local rankings in a simple and concise way anyone can understand.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. This is Mary Bowling from Ignitor Digital, and today I want to talk to you about the local algorithm. I’d like to make this as simple as possible for people to […]

Google search quality guidelines update emphasizes users of diverse backgrounds

Google search quality guidelines update emphasizes users of diverse backgrounds

Google’s search quality evaluator guidelines were updated on Thursday, December 5. The revisions emphasized diversity, impartiality and pertained to language referring to users. The search experience. The guidelines are now prefaced by an introduction (section 0.0, as seen below) explaining why people conduct searches and the ways in which they perform them. Although the entirety of section 0.0 is new, the paragraph indicated by the red box makes reference to the complex nature of certain queries and sets the tone for the rest of the guideline revisions: “Different types of searches need very different types of search results.” The term “people” has replaced “user” in certain contexts. For example, section […]