Social Media Predictions For 2020, According to 3 Experts

Social Media Predictions For 2020, According to 3 Experts

What will 2020 look like in the social media space? Over the course of the decade, social platforms including Instagram and Pinterest launched and were swiftly integrated into personal and professional social media marketing. During the last couple years, micro video app TikTok hit 1.5 billion downloads while Facebook breached data protection laws in the Cambridge Analytica scandal. The motto for social media moving forward may be to expect the unexpected, but are there any trends we can anticipate in 2020? I spoke to a few social media influencers and professionals to see what they predict will be on the rise next year — and what won’t. 1. IGTV will […]

We Call Your Bluff: 5 Digital Marketing ‘Tells’ You Need to Stop Right Now via @navahf

We Call Your Bluff: 5 Digital Marketing ‘Tells’ You Need to Stop Right Now via @navahf

ADVERTISEMENT Good marketers are hungry for knowledge and always looking to hone their craft so they can win for their clients/brands/themselves. We all start at the basics and no one should ever be made to feel bad for not knowing a tactic. It brings me so much joy to learn something new, and to empower a fellow marketer when I can. That said, when someone is “faking” their prowess they invite ruin and ridicule on themselves (and often drag the brands they serve down with them). I asked some of my favorite perspectives about their favorite marketing ”tells.” Their answers turned into a really useful reality check on which tactics […]

2019 Instagram Updates Marketers Should Know [Infographic]

2019 Instagram Updates Marketers Should Know [Infographic]

Since barely a week goes by without an Instagram update, it can be hard to keep up. In this roundup, we list the most important new features launched in 2019 to keep in mind while planning your 2020 strategy. February In February, Instagram announced it would be making it easier for users to discover and watch IGTV content. When uploading an IGTV video, you could now post the first minute of that video as an Instagram post. Like any other post, it will appear in your followers home feed, alerting them to the new upload. Once the preview has ended, the video is paused and Instagram prompts the viewer to […]

Strategies for Holiday Season E-commerce Marketing You Can’t Ignore

Strategies for Holiday Season E-commerce Marketing You Can’t Ignore

The holiday season is to retail what prime time is to television. U.S. retail sales are expected to hit the $1 trillion mark between Thanksgiving and the New Year, encompassing a total of 34 shopping days between November 28 and December 31. Like brick and mortar retail, online retail also sees its peak at this time. In 2018 it amounted to nearly $120 billion, and that is slated to climb to $136 billion this year. It is a huge opportunity and happens but once every year. As the owner of an e-commerce store, you cannot afford to ignore making an all-out effort to market your business during this time. The […]

12 Reasons Why Every Link Campaign Is Unique via @JulieJoyce

12 Reasons Why Every Link Campaign Is Unique via @JulieJoyce

Over the years, I have worked with more than 150 clients and close to 200 unique link campaigns. Not one of them has been the same as any of the others. Sure, they all have similarities. Everyone wants relevant links that will improve their rankings, send traffic, and give them conversions. What’s different? No one is starting from the exact same point. 1. Traffic vs. Rankings vs. Conversions All clients want to increase traffic, improve rankings, and up their conversions by 1,000000%. Not all of them really consider all three when it comes to wanting links though. That’s why it’s critical to define your objectives before you build links. Some […]

What Is Link Reclamation & How to Regain Lost Link Value via @JuliaEMcCoy

What Is Link Reclamation & How to Regain Lost Link Value via @JuliaEMcCoy

Link reclamation is an integral part of an effective SEO strategy, but it can seem intimidating if you don’t understand what it is, or why it’s important. Building links isn’t an easy task, so when your hard-earned links suddenly vanish or when you find a broken backlink, it can be frustrating, it devalues your SEO efforts, and it’s damaging to your site’s overall credibility. Learning how to reclaim lost links will help to: Regain link value. Build your link profile. Improve your site’s SEO and overall authority. What makes link reclamation even better is that it’s a process you can start right away, at little-to-no cost. Claiming Unlinked Mentions vs. […]

More EU antitrust heat for Google (and Facebook) over data collection

More EU antitrust heat for Google (and Facebook) over data collection

Google is facing more antitrust scrutiny in Europe on two fronts. Reuters reported that Google is now confronting a broad examination of its “collection and use of data.” And separately, the company’s shopping comparison engine (CSE) rivals have formally complained to the European Commission (EC) that Google’s business practices continue to harm them in violation of the terms of a 2017 antitrust settlement. Focus on Google and Facebook’s use of data. Reuters said that a document it had seen “shows the EU’s focus is on [Google’s use of] data related to local search services, online advertising, online ad targeting services, login services, web browsers and others.” CNN independently confirmed the […]

Google confirms Nov. 2019 Local Search Update

Google confirms Nov. 2019 Local Search Update

Google has now confirmed the numerous reports of a local search update that began in early November. The update is related to Google “making use of neural matching as part of the process of generating local search results,” Google said on the @SearchLiason twitter account. The confirmation. Google confirmed these local ranking changes at 12:10pm ET today with these string of posts on Twitter: The use of neural matching means that Google can do a better job going beyond the exact words in business name or description to understand conceptually how it might be related to the words searchers use and their intents… — Google SearchLiaison (@searchliaison) December 2, 2019 […]

Beyond the Editorial Calendar: New Rules of Content Strategy for 2020

Beyond the Editorial Calendar: New Rules of Content Strategy for 2020

I was playing with my nephew at the park recently, watching him run from the swings to the jungle gym to the slide. He laughed as he tried to climb up the slide instead of going down, and he skipped the paved walkway in favor of the large field of grass leading back to my car. It suddenly struck me that park designers are really smart people, because they manage to entertain children of all ages for hours at a time. What if I, as a marketer at Atlassian, could delight my audience the same way? Could I hold a reader’s attention from channel to channel, or from tweet to […]

5 Ways HubSpot Managers Keep Teams Motivated Before the Holidays

5 Ways HubSpot Managers Keep Teams Motivated Before the Holidays

The holidays can be a magical time of the year when you’re surrounded by family, friends, good food, great parties, and fun traditions. If you’re a manager, you might be excited to get some much-needed rest and relaxation or family time. But, at the same time, you might be wondering how you’re going to wrap up all your end-of-year projects while you and your team’s minds start to wander off with holiday cheer. At this point, you don’t want to lose your stride due to a few days off, but you might be worried that getting too aggressive about deadlines will crush your team’s festive spirit. So, how do you […]