Google Ads Editor update includes support for Discovery campaigns

Google Ads Editor update includes support for Discovery campaigns

Yes, the editing pane is still awkwardly placed to take up a giant chunk of the right side of the screen, but Google Ads Editor’s latest version does offer some handy updates. Edit pane. Speaking of that edit pane, now you can at least condense some fields to hide them so there’s a bit less scrolling. (That doesn’t mean irrelevant sections no longer show, however. You’re still going to have to scroll past a grayed-out “Shopping settings” when you’re in a Search campaign, for example.) Shared negative keyword lists. If you’ve built out broadly applicable negative keyword lists, you can now share those across accounts in the Shared Library in […]

Google’s E-A-T: Busting 10 of the Biggest Misconceptions via @lilyraynyc

Google’s E-A-T: Busting 10 of the Biggest Misconceptions via @lilyraynyc

E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines. These guidelines are used during Google’s search quality evaluations, in which it hires thousands of quality reviewers who are tasked with manually reviewing a set of webpages and submitting feedback about the quality of those pages to Google. The raters’ feedback is then benchmarked and used by Google to improve its algorithms. E-A-T serves as Google’s criteria for these reviewers to use to measure the extent to which a website offers expert content that can be trusted. According to the guidelines: “For all other pages that have a beneficial purpose, […]

Choosing a local marketing solution for your multi-location business

Choosing a local marketing solution for your multi-location business

  U.S. businesses of all sizes are expected to spend $154.6 billion on local advertising in 2020, up from $148.6 billion predicted for 2019, according to research firm BIA/Kelsey’s U.S. Advertising Forecast for 2019. Local marketing growth is being driven by low unemployment and general optimism for future growth, which has led to greater consumer spending as well as a desire among advertisers to capture those dollars. MarTech Today’s “Local Marketing Solutions for Multi-Location Businesses” examines the market for local marketing automation platforms and the considerations involved in implementation. The 61-page report reviews the growing market for local marketing solutions, plus the latest trends, opportunities and challenges for brands marketing […]

Julie Joyce on Paid Links, Top Tools, Cheap Link Building Ideas & More [PODCAST]

Julie Joyce on Paid Links, Top Tools, Cheap Link Building Ideas & More [PODCAST]

ADVERTISEMENT Podcast: Download Subscribe: Apple Podcasts | Android | “[P]eople in the industry who’ve been in it a long time… I think a lot of people need to get better at not making [newcomers] feel bad, because I do see people asking questions and they’re probably new, or maybe they just don’t know for whatever reason, and they get humiliated. And I really hate seeing that. I think it makes a lot of people not want to ask questions.” Link building has gotten a bad rap over the years with Google creating and enforcing strict guidelines against link schemes. Even so, seasoned link builder Julie Joyce never considered rebranding her […]

3 Reasons Why SEO’s Are Upset About Google’s Rel=nofollow Announcement

3 Reasons Why SEO’s Are Upset About Google’s Rel=nofollow Announcement

To understand what rel=nofollow is, we’ll start with an example. Let’s say I’m a Wikipedia editor, and I’ve recently written a page about zebras. My page is getting hundreds of views, and is ranking on page one of Google for the search term, “Zebra”. Following the success of my Wikipedia page, I get an email in my inbox. Someone is reaching out to ask if I’ll link to their fake news website. If I link to their page, they tell me they’ll pay me $500. From my end, it seems like a pretty sweet deal, so I accept. I cash my money, link to their site, and add a rel=nofollow […]

How to Write an Introduction: A Simplified Guide

How to Write an Introduction: A Simplified Guide

How to Write an Introduction Grab the reader’s attention. Present the reason for the post’s existence. Explain how the post will help address the problem that brought your reader to it. Blink. Blink. Blink. It’s the dreaded cursor-on-a-blank-screen experience that all writers — amateur or professional, aspiring or experienced — know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction. I mean, you already have a blog post you want to write. Can’t you just dive in and write it? Why all the pomp and circumstance with this dag-blasted introduction? Here’s the thing — intros don’t […]

5 Ways to Advertise Your CBD Brand Online via @iambenwood

5 Ways to Advertise Your CBD Brand Online via @iambenwood

The North American cannabis industry is expected to reach $16 billion by the end of 2019. CBD is one of the most profitable product categories in the industry and is projected to bring in total revenue of $1.6 billion in the U.S. within the next couple of years. As one of the fastest-growing trends in consumer goods, it’s difficult to ignore the growing presence of cannabidiol (CBD). Despite this, almost all major online advertising channels including Facebook, Instagram, Google, Amazon, and Snapchat don’t allow brands to promote CBD products. Thus, CBD companies need to find other ways to generate awareness and build their brands online. Facebook has recently relaxed their […]

Frictionless Commerce: How to Give Mobile Shoppers Instant Gratification

Frictionless Commerce: How to Give Mobile Shoppers Instant Gratification

Friction’s no fun. When we encounter it, we run the other way – which is obviously also the case when we’re shopping. Think about the things that toss sand in the gears when you’re shopping in a physical store. Unhelpful sales associates. Hard to find products. Long lines. Complex processes. They’re all conversion killers of the highest order. Now consider the process of shopping online – particularly, with your smartphone. Tempting? Yes, of course. Impulsive? It sure can be. Easy and fun? Well, that’s the big money question here today. And the answer couldn’t be simpler. All’s good when it’s easy to find what you want to buy, and you’re able to […]

YouTube Adds ‘Super Stickers’, Option to Add @Mentions in Video Titles

YouTube Adds ‘Super Stickers’, Option to Add @Mentions in Video Titles

YouTube is adding a new element to its Super Chat streamer payment tools with ‘Super Stickers‘, a set of cartoonish character depictions, some animated, which add to your Super Chat options. The stickers will stand out more clearly in comment streams, which could make them an enticing option for those looking to get the attention of the broadcaster. The initial Super Stickers launch includes eight sticker packs, five of which are animated. And as you can see above, the character packs include unique bios which, YouTube says “add even more color to your connections with fans”. “If your viewers like Popo the hippopotamus, they can send you stickers the next time […]

Twitter Launches New Option to Follow Specific Topics, in Addition to User Accounts

Twitter Launches New Option to Follow Specific Topics, in Addition to User Accounts

Over the next few days, you might see a new notification like this appear in your Twitter timeline: Yes, after several months of discussion and testing, Twitter is now launching its new Topics option, which will enable users to follow specific topics, and have those tweets appear within their Twitter stream along with the specific accounts they follow. Here’s how the process works, according to Twitter: “On your Home timeline and in search results, you’ll see prompts to follow topics. Tap the Follow button in the prompt and we’ll personalize your Twitter experience based on your interest in this topic. We may also match you with other topics that we […]