The Practical Guide to Finding Anyone’s Email Address

The Practical Guide to Finding Anyone’s Email Address

In link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a contact email address. It’s probably happened to you — if you’re trying to build links or do any sort of outreach, it almost always entails sending out a fairly significant amount of emails. There are plenty of good articles out there about building relationships within the context of link building, but it’s hard to build relationships when you can’t even find a contact email address. So, for today, I want to focus on how you can become better at finding those important email addresses. Link builders spend a lot […]

How to Prevent Clients from Deactivating WordPress Plugins

How to Prevent Clients from Deactivating WordPress Plugins

Do you want to prevent clients from accidentally deactivating WordPress plugins on the website? If you make websites for clients, then you probably already have a favorite toolkit of must-have WordPress plugins to install on each site. You may also add custom code snippets inside site-specific plugins for that client. However, clients can accidentally deactivate one of those plugins, which may affect their site’s functionality or even break it completely. In this article, we’ll show you how to safely prevent clients from deactivating WordPress plugins without restricting their control on the website. We will cover two methods, and you can choose the one that works best for you. We’ll also […]

How to Turn Unlinked Brand Mentions Into Links via @SEOBrock

How to Turn Unlinked Brand Mentions Into Links via @SEOBrock

Unlinked brand mentions are mentions of your brand on published sites that do not provide a link back to your website. Backlinks are critical in developing website authority, especially within relevant communities. While Google does give value to brand mentions, even if they are unlinked, links provide far more SEO value as the primary off-page ranking signal. As SEO experts, we know that links can provide the value you need to be recognized as an authoritative, trusted, and relevant site. The recognition through links from top-tier publications is what will lend credibility and authority to your website. This is why we want to take action when we see a mention […]

How One Instagram Influencer Built Her Brand and Attracted 40K Followers

How One Instagram Influencer Built Her Brand and Attracted 40K Followers

This article was written in the first person by Rafaella Aguiar, Director of Marketing at Kicksta, following an interview with Erin Marie. Building a big following on Instagram, and doing it fast, takes hard work and dedication — but it’s also one hundred percent possible, and I have the proof. My name is Erin Marie. I’m from Portland, Oregon and attended Emerson College in Boston to study journalism and marketing communications. Now, I’m a 26-year-old who lives in Jersey City and works in NYC — and, in my spare time, I run a fashion/fitness-based Instagram account that has hundreds of thousands of followers. Here, I’m going to tell you how […]

26 TIkTok Stats to Know in 2020

26 TIkTok Stats to Know in 2020

If you feel like the app TikTok came out of nowhere, you’re not wrong. Since launching in early 2018, TikTok’s been covered by seemingly every major news publication and racked up millions of downloads globally. Despite TikTok’s major early success, the app still feels like a bit of a mystery, especially to marketers. In fact, until recently, its parent company, ByteDance, hasn’t disclosed many metrics at all. In TikTok’s first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. But now, shortly after TikTok’s first birthday, we know a lot more about it […]

Bumper Ads: A Smart Way To Boost Your YouTube Ad Campaign [Infographic]

Bumper Ads: A Smart Way To Boost Your YouTube Ad Campaign [Infographic]

It is a great challenge today for marketers to create content that captures the attention of viewers. Even more so when it comes to advertisements. Whether a user has fallen down a dark YouTube hole or they are just jumping on their phone to watch one video, it’s equally as hard to get someone to pay attention to your ad. Google recognized this trend of decreasing attention spans back in 2016 and developed a new type of ad called a “bumper ad.” In Google’s word, the bumper ad is “a six-second video format ideal for driving brand reach and frequency. They are available through Google Ads as an add-on to traditional campaigns and […]