The 11 Best Social Media Dashboard Tools & Apps

The 11 Best Social Media Dashboard Tools & Apps

When implementing your social media strategy, it’s easy to realize that manually posting on multiple different websites, multiple times a day, isn’t optimal for your busy schedule. But it’s not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business. Instead of spending hours of extra research combing through all of your options and sitting through countless demos and free trials, we’ve compiled a list of the best social media dashboards that fit your budget and brand. These social media dashboards are optimized for every type of SMB; whether you’re a social media team or a party […]

Let’s kill the hourly rate: We are leaving money on the table

Let’s kill the hourly rate: We are leaving money on the table

One of the hottest topics and hotly debated threads on r/ppc is about rates and what you should charge. What does an agency charge? What should I charge as a freelancer? How do you charge if you do work on Amazon versus Google or Facebook? Different ways to charge clients There are a lot of models for how you are going to charge a client. No one model is perfect and you have to do what is right for your business in the end. Hourly Bill for each hour of your time and track how many hours you worked that week. This is one of the most common ways we […]

Facebook Expands Access to Brand Collabs Manager, Adds New Insights to Creator Studio

Facebook Expands Access to Brand Collabs Manager, Adds New Insights to Creator Studio

Facebook has announced some new additions to its publisher tools, including expanded access to its Brand Collabs influencer discovery and connection database, and new metrics within its Creator Studio dashboard. First off, on Brand Collabs Manager – introduced mid last year, Brand Collabs Manager is a database of potential Facebook and Instagram influencers which your business can connect with in order to arrange promotional partnerships. Initially, Brand Collabs Manager was only open to limited set of creators, but now, Facebook is expanding that access. As explained by Facebook: “Today we’re announcing that creators in over 40 countries can now apply for access to Brand Collabs Manager, bringing it in line with […]

Twitter Provides Listing of Key Thanksgiving Hashtags for Marketers to Consider

Twitter Provides Listing of Key Thanksgiving Hashtags for Marketers to Consider

With the holiday season inching ever closer, you need to get your marketing approach into order, and ensure that your campaigns are set for maximum exposure. Do you have your strategy locked in, aligning with each of the key dates? To help, this week Twitter has published a new listing of eight key hashtags to use for Thanksgiving, along with a couple of key notes on how and why you should. As per Twitter: “Internal research shows that Tweets with hashtags gain 100% more engagement than those without — but caps at one to two hashtags per Tweet.” So hashtags will help with your tweet reach – but don’t go […]

Pro Tip: Don’t add new services reactively

Pro Tip: Don’t add new services reactively

When a client asks to add a new service to their account, it’s usually an easy upsell… unless they’ve requested a service your agency doesn’t currently offer. That’s when many agency leaders fall into “panic” mode. Not wanting to lose the account, they automatically respond: “Yes, we can do that!” The problem? They have no idea how they’ll actually fulfill what they promised. This can lead to client and employee retention problems… and unprofitable work. For instance, that’s how a friend at a digital agency found herself in charge of a client’s office renovation and interior decorating. As an agency operations leader, I have some advice to help you reduce […]

The State of Social Media Lead Gen 2019 – Part 4: The Future of Social Media Lead Generation

The State of Social Media Lead Gen 2019 – Part 4: The Future of Social Media Lead Generation

Is social media a key part of your lead generation efforts? For our latest research report, we partnered with Sharpspring in order to reach out to our respective communities and get their insights into their experiences with social media as a lead generation tool, including which platforms and approaches they’re finding most effective for lead gen, whether those efforts have been meeting their expectations, and what they expect, in future, in regards to their social lead building efforts. You can download our full ‘2019 State of Social Media Lead Generation’ report right now, but this week, we’re breaking down the key elements for more specific investigation. Today, we’re going to look at the […]

Get to Know AI for Business: Natural Language Processing [Infographic]

Get to Know AI for Business: Natural Language Processing [Infographic]

Today, part of the continuing education required of marketers and others in business careers is learning about artificial intelligence. After all, it’s now nearly ubiquitous in software, smartphones, and online, and business tech without built-in AI has serious shortcomings compared to that with it. One powerful type of AI is natural language processing, or NLP. This process teaches computers to “use language like people” and is built into a variety of business tech, including chatbots, CRM platforms, and social media monitoring tools. And while it has a number of uses, some of the best-known reasons companies should invest in NLP-powered tech include improved customer service, automated writing corrections, and analysis […]

YouTube to Display Shopping Ads on the Home Feed and in Search Results via @MattGSouthern

YouTube to Display Shopping Ads on the Home Feed and in Search Results via @MattGSouthern

Google is bringing shopping ads to YouTube’s home feed and search results, letting advertisers tap into users’ shopping intent. Users are increasingly turning to videos to help them decide what to buy during the holiday season, Google says, which is why it will benefit advertisers to have their shopping ads displayed on YouTube: “Video has also become a favorite research tool for holiday shoppers. Nearly two-thirds of shoppers say online video has given them ideas and inspiration for their purchase. And more than 90% of these folks say that they’ve discovered new products and brands via YouTube.” YouTube users will now see visual shopping ads on the home feed and […]

Google Expands Shopping Ads to Over 50 New Markets, Adds New Features via @MattGSouthern

Google Expands Shopping Ads to Over 50 New Markets, Adds New Features via @MattGSouthern

Google is expanding shopping ads and introducing new features to help advertisers target shoppers worldwide. Shopping ads are now available in over 50 new markets, and 95 markets in total. In order to take advantage of the greater availability, Google Ads is rolling out the following features. Multi-Country Feeds Advertisers can reach more holiday shoppers around the world with multi-country feeds. These allow for easy targeting of multiple countries that share the same language. For example, if you upload product information in English for the United States, those products may be automatically available to show in other English-speaking countries. Advertisers will have to set their own shipping and location targeting […]

Google Rolls Out New Extensions for YouTube Ads via @MattGSouthern

Google Rolls Out New Extensions for YouTube Ads via @MattGSouthern

Google is introducing new extensions for YouTube ads, which are similar to the extensions for search ads. Like Google’s search ad extensions, the extensions for video campaigns invite users to take additional action beyond the traditional ad click. Specifically, YouTube ad extensions can be used to direct users to a physical store location, submit lead generation forms, and other calls-to-actions. Extensions are displayed directly under the video, as shown below: Google also notes that call-to-action extensions will become available for 6-second bumper ads later this year. Currently, they are only available for TrueView in-stream and non-skippable video ads. The call-to-action extensions available for TrueView for action ads will continue to […]