Google’s John Mueller: There is No Benchmark for Crawl Budget via @MattGSouthern

Google’s John Mueller: There is No Benchmark for Crawl Budget via @MattGSouthern

There is no benchmark for what is considered an optimal crawl budget for websites, Google’s John Mueller says. This was stated in response to a Reddit thread where an SEO asked whether there’s ideal percentage of pages that Googlebot should be crawling every day. The thought behind this question is content may be kept fresh if Googlebot crawls it more regularly. Here is the question in full: “While everyone talks about crawl budget, I haven’t found a specific cutoff or a range for this. Like what should be the minimum percentage of pages out of total (or total changes made everyday) should be crawled by GoogleBot everyday to keep the […]

Analyzing search results reveals a lot about Google’s view of useful content

Analyzing search results reveals a lot about Google’s view of useful content

Creating content is a process that has to get smarter all the time. Google is continually improving how it understands naturally expressed human language, as perfectly evidenced in its BERT update from last October. Google has said – and webmaster trends analyst John Mueller has echoed – that there is really nothing drastically new to optimize for after the update, aside from ensuring that SEOs are writing naturally in their content rather than focusing too much on keywords. The idea of creating content around topics rather than keywords is not particularly new, and so I am presenting an argument for making sure your content is addressing exactly what users want […]

A Link Building Checklist to Earn More & Better Links via @annaleacrowe

A Link Building Checklist to Earn More & Better Links via @annaleacrowe

Editor’s Note: This post is from Search Engine Journal’s updated guide Link Building Guide: How to Acquire & Earn Links That Boost Your SEO. This in-depth guide will teach you effective link building strategies and how to do them right. Want your copy now? Download it here or scroll to the bottom of this post for more details. If you want to rank well in organic search, you need links. Google has told us as much, revealing that links are one of the top 3 ranking factors. Quality links increase the overall authority and trustworthiness of a page. Quality links to multiple pieces of content regularly can increase domain-wide rankings […]

New MarTech Today guide for Google Shopping, Amazon, and more

New MarTech Today guide for Google Shopping, Amazon, and more

As the websites of retailers like Amazon, Walmart and Target become not only distribution channels, but also marketing channels, many campaign management software vendors are adding functionality that allows marketers to extend their campaigns to these new platforms. MarTech Today’s “Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond“ examines the market for digital commerce advertising management platforms and the considerations involved in implementation. The 56-page report reviews this growing market, plus the latest trends, opportunities and challenges. Also included in the report are profiles of 19 digital commerce advertising management platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. If you’re considering […]

Warner Bros. renamed the Harley Quinn movie for better SEO

Warner Bros. renamed the Harley Quinn movie for better SEO

Warner Bros. has renamed the recently released film Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn) to simply Harley Quinn: Birds of Prey. The reason? To make it easier for moviegoers to find tickets online, the company told The Verge Tuesday. The new title frontloads “Harley Quinn”, the main character’s name, instead of burying it at the end. Why we care The name change is a reminder of the important role search can play in brand marketing strategies — even those of big studio releases. The quick name change came in an attempt to recover from what was a disappointing opening weekend. As we know, though, search […]

Does Google Favor .Gov & .Edu Sites? via @RyanJones

Does Google Favor .Gov & .Edu Sites? via @RyanJones

Today’s Ask an SEO question comes from Hema in Chennai. Hema asks: “I work in the travel management software space. I’ve been targeting “form” and “software” related keywords for a few months. Most of the top 10 results have “.edu” and “.gov” domains pertaining to particular university or government organization. Why is that Google algo gives more importance to “.edu” and “.gov” domains when the the intent is different completely?” If you’ve been doing SEO for any bit of time, you’ve likely come across a post or 37 about .edu and .gov links. You’ve seen them ranking highly, and you’ve heard about the “boost” they offer. This goes back to […]

10 Great Google Analytics Alternatives via @JulieJoyce

10 Great Google Analytics Alternatives via @JulieJoyce

Looking for an alternative (or addition) to Google Analytics? Maybe you’re concerned about privacy. Maybe you’re overwhelmed by how to use Analytics. Maybe you just like trying new tools. In any case, read on to see if something else suits your needs. These tools may not be able to offer all of the functionality of Google Analytics but hey, maybe you don’t need it all anyway. All of them also offer a free trial or free plan. 1. Matomo Matomo, formerly Piwik, lets you import historic Google Analytics data and serves as a full-service web analytics tool. It provides you with heatmaps, A/B testing, funnels and goals, and many other […]

4 Marketing AI Predictions for 2020, According to Experts

4 Marketing AI Predictions for 2020, According to Experts

According to Gartner, 80% of technology will be built on an AI foundation by 2021. As AI becomes more prominent across industries, it’s also impacting marketers in subtle ways that might not be obvious to them yet. While this technology was once described as “over-hyped,” marketers now use a handful of AI-powered tools in their day-to-day tasks. For example, AI tools help content strategists define SEO and keyword strategies, perform SEO-related tasks like fixing duplicate content, and self-optimize mobile pages. Aside from SEO, AI can assist marketers in tasks like drafting email subject lines and creating basic social media content. Meanwhile, this technology also helps with important, but time-consuming tasks, […]

5 Facebook Video Stats You Need to Know in 2020 [Infographic]

5 Facebook Video Stats You Need to Know in 2020 [Infographic]

Video marketing is now one of the core pillars of content strategy. It’s an incredibly powerful means of communicating your brands identity and values, while building rapport and more meaningful relationships with your customers and prospects. Nowadays, marketers are seeking increasingly creative ways to leverage video to deliver memorable ad campaigns across multichannel platforms. The latest data shows that the use of Facebook video is expanding at an unprecedented pace and scale — and, with it, the opportunities for video marketers. The following is just a handful of Facebook video marketing statistics that are worth bearing in mind: There are 8 billion daily video views on the platform Users spend […]

6 Reasons Why More Content Isn’t Better (It’s Actually Worse!) via @thatbberg

6 Reasons Why More Content Isn’t Better (It’s Actually Worse!) via @thatbberg

Content shock. Mark Schaefer first predicted it over five years ago, in 2014. The marketing industry should have taken it as a warning, and some of us did. But not enough. Instead of pacing ourselves (and our audiences) with content, we continued to run a metaphorical race for who could publish the most content with the highest word counts. So content shock continued to get worse, both for marketers and the audiences we create content for. Now we’re really in the thick of it, and we need to start dealing with the consequences. “It” being content overwhelm, and wow, is it hard to wade through. Have you ever… Felt creative […]