YouTube Outlines Election Security Efforts as 2020 Presidential Race Begins

YouTube Outlines Election Security Efforts as 2020 Presidential Race Begins

With the 2020 US Presidential race officially getting underway this week, YouTube has published a new post which outlines how it’s working to improve election security, and limit the spread of misinformation across its platform. YouTube’s focus here is important – while Facebook is at the forefront of the push against misinformation, research shows that YouTube is the second most utilized social platform for news content, and with more than 2 billion monthly active users, its impact is significant. First off, YouTube notes that it will remove digitally altered content, alluding, in some ways to the now infamous Nancy Pelosi video that Facebook refused to take down, but also likely […]

Twitter Announces Winners of Third ‘Brand Bowl’ Based on Super Bowl Campaigns

Twitter Announces Winners of Third ‘Brand Bowl’ Based on Super Bowl Campaigns

The 2020 Super Bowl has come and gone, and once again, there were many memorable ad campaigns tied into the big event. Celebrating its role in the proceedings, Twitter has announced the winners of its third ‘Brand Bowl’, which looks at the best Super Bowl campaigns on Twitter, including categories for the brand that drove the largest overall conversation share, the brand with the most RT’s, the most positive reception, etc. The Super Bowl is always one of the biggest events of the year on Twitter, with millions of users turning to the platform to share their thoughts in real-time, and engage in the broader discussion about the game, the […]

12 Augmented Reality in eCommerce Trends and Statistics for 2020 [Infographic]

12 Augmented Reality in eCommerce Trends and Statistics for 2020 [Infographic]

Have you considered how augmented reality could change your eCommerce approach? AR is evolving fast, providing new opportunities to help users experience different products. The most prominent of these so far has been virtual make-up tools, which show you what you’ll look like in certain shades and products, but there are also tools which enable users to virtually try on clothes, or see what furniture will look like in their home. AR only looks set to become a more significant consideration for eCommerce providers. To help you get ahead f the curve, the team from InvespCRO has put together a range of stats and insights on AR for eCommerce in this […]

10 SEO Optimizations Learned from Website Audits [Infographic]

10 SEO Optimizations Learned from Website Audits [Infographic]

We do a lot of website audits, and while each website is different, there are some common issues that we regularly find and end up fixing upon review. This is true of new sites which have just been created, and is especially true of older websites, where proper maintenance has taken a back seat to getting new content out. These problems will impact your brand in a number of ways. Some will harm your search rankings, making your products and services harder to find. Some will make your site slower, impacting on user experience. Poor user experience means lost prospects, lost leads, and lost customers. In fact, 88% of online consumers […]

5 Social Media Contest Tools to Help Maximize Engagement With Your Campaigns

5 Social Media Contest Tools to Help Maximize Engagement With Your Campaigns

Looking to boost brand awareness, and get more reach for your social media campaigns? Contests are a great way to generate engagement with your campaigns, and because social platform algorithms are designed to amplify content which stimulates user interest and activity, contest posts can be perfect for maximizing reach and exposure on social channels. In fact, according to research by Kontest, 34% of new fans are acquired through contests, and a third of entrants want to receive more information from brands. But in order to run an effective engaging contest, you’ll need the right tools to help. In this post, I’ll go over five of the best tools that can help you create […]

How to Measure the Success of Your LinkedIn Company Page: 5 Performance Metrics

How to Measure the Success of Your LinkedIn Company Page: 5 Performance Metrics

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Pro Tip: Here’s why content audits are so important

Pro Tip: Here’s why content audits are so important

One common mistake when it comes to developing and publishing content on a site is never touching it again. Having a content revitalization strategy to ensure content is relevant is just as (if not more) important than adding new content to drive organic traffic. If it’s been a while since older posts on your site have been updated, it may be time to conduct a content audit. I’ve followed this process with several SEO clients and it yielded impressive results. One client in the employment industry saw a 40% lift in organic traffic and a 131% increase in goal completions in nine months. A client in the education space saw […]

The 7 Biggest Reasons Your Instagram Ads Are Not Approved & What You Can Do to Fix Them

The 7 Biggest Reasons Your Instagram Ads Are Not Approved & What You Can Do to Fix Them

With all the opportunities Instagram advertising offers to promote products and services, grow brand awareness, and connect with customers, it’s crucial your Instagram ads don’t get disapproved — or they only show on a limited basis. Between heightened competition across social media and constant changes in the algorithms, many businesses find their Instagram ads not delivering — either because they were disapproved, or because the ads are not optimized for the best campaign results. The good news: Your Instagram ads not delivering doesn’t mean the platform is wrong for your business. It could simply mean a small mistake was made during ad setup to prevent it from showing, or maybe […]

How to Use Pinterest for Blogging

How to Use Pinterest for Blogging

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, “Why exactly is Pinterest so closely tied to blogging?” It could be because Pinterest is an outlet for education. Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases. So it makes sense that helpful blog posts are a great choice for pinning. Let’s say you run a blog. Your next question is probably, “Well, how do you use Pinterest for blogging?”   In order to tap into the website that is key […]

Filter, sort, bulk manage product groups in Microsoft Shopping soon

Filter, sort, bulk manage product groups in Microsoft Shopping soon

A new list view and scripts support are coming to product groups in Microsoft Shopping that will give advertisers much more flexibility in managing their campaigns. The new view and capabilities will be rolling out in the coming weeks, Microsoft Advertising announced Tuesday. Easier management. You’ll be able to sort, filter and make pivots with product groups. This means advertisers will be able to “make bulk changes faster, enable percentage-based bid changes, and view side-by-side performance data when subdividing Product Groups,” wrote product manager Joseph Damiani. Scripts will allow you to automate Shopping campaign monitoring and updates for bid management, for example. Why we care. These are very welcomed updates […]