Google’s John Mueller On Blocking Robots.txt Files From Being Indexed via @MattGSouthern

Google’s John Mueller On Blocking Robots.txt Files From Being Indexed via @MattGSouthern

Google’s John Mueller recently provided some advice on how to block robots.txt and sitemap files from being indexed in search results. This advice was prompted by a tweet from Google’s Gary Illyes, who randomly pointed out that robots.txt can technically be indexed like any other URL. While it provides special directions for crawling, there’s nothing to stop it from being indexed. Here’s the full tweet from Illyes: “Triggered by an internal question: robots.txt from indexing point of view is just a url whose content can be indexed. It can become canonical or it can be deduped, just like any other URL.It only has special meaning for crawling, but there its […]

Finding Ideas for a Video Series or Podcast – Whiteboard Friday

Finding Ideas for a Video Series or Podcast – Whiteboard Friday

Video and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. But it’s a crowded market out there, and finding a good idea is only half the battle. Join video marketing extraordinaire Phil Nottingham from Wistia as he explores how we can both uncover great ideas for a podcast or video series and follow through on them in this week’s episode of Whiteboard Friday.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. My name is Phil Nottingham, and welcome to another edition […]

YouTube Launches a Redesign of its Desktop Homepage via @MattGSouthern

YouTube Launches a Redesign of its Desktop Homepage via @MattGSouthern

ADVERTISEMENT YouTube has updated the design of its desktop homepage and the homepage of its apps on iPads and Android tablets. The company says it has been experimenting with this updated design for months, and has made dozens of improvements based on user feedback. Here’s an overview of what’s included in the new design. First, lets start with the cosmetic changes, which include: Longer video titles Larger thumbnails Higher resolution video previews Channel icons now appear below each video Some content shelves have been removed More videos will be shown on larger screens In addition to cosmetic changes, there are also some updates to how the home page functions. YouTube […]

Google Ads Editor Gets New Features & Support For New Campaign Types via @MattGSouthern

Google Ads Editor Gets New Features & Support For New Campaign Types via @MattGSouthern

Google Ads Editor has been updated with support for new campaign types as well as several new features. New Campaign Types Google Ads Editor version 1.2 now supports app campaigns for engagement and Discovery campaigns. These campaign types can be created and edited at scale using Editor. New Features Shared negative keyword lists Negative keyword lists can be shared across accounts by applying them in Editor’s Shared Library. This will help ensure your ads don’t show up for unwanted keywords. Searchable errors Those who use Google Ads Editor can now search for specific errors across all campaigns and accounts. Now, when you see an item marked with a particular error, […]

How to Create a Cinemagraph in 7 Easy Steps

How to Create a Cinemagraph in 7 Easy Steps

How to Make a Cinemagraph Plan Record Importing and Clipping Creating Your Mask Editing Your Mask Reverse (or Not) As the old saying goes, “a picture is worth a thousand words.” Given that 65% of the population are visual learners, using images as part of your marketing can be the key to ensuring your message gets delivered. As a marketer, you are probably already aware that images are important. They’re easier to digest than a bunch of words on a page and can help support your other content by telling a story in ways that words cannot. Whether in social media posts or in blog posts, images help your audience […]

How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]

How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]

When most people think of links, they think of connecting two different webpages together. You use hyperlinks to connect two of your blog posts, or a blog post and a landing page, or a blog post and a product page, or a tweet to your website. But that’s not all hyperlinks can do. With a little tweaking, you also can set up hyperlinks to link to content on the same page. So remember that really exhaustive glossary you put together on industry terms your audience should know? Now, when you refer to something you said elsewhere in that article, you can actually link to it — making it much easier […]

Google Ads Editor update includes support for Discovery campaigns

Google Ads Editor update includes support for Discovery campaigns

Yes, the editing pane is still awkwardly placed to take up a giant chunk of the right side of the screen, but Google Ads Editor’s latest version does offer some handy updates. Edit pane. Speaking of that edit pane, now you can at least condense some fields to hide them so there’s a bit less scrolling. (That doesn’t mean irrelevant sections no longer show, however. You’re still going to have to scroll past a grayed-out “Shopping settings” when you’re in a Search campaign, for example.) Shared negative keyword lists. If you’ve built out broadly applicable negative keyword lists, you can now share those across accounts in the Shared Library in […]

Google’s E-A-T: Busting 10 of the Biggest Misconceptions via @lilyraynyc

Google’s E-A-T: Busting 10 of the Biggest Misconceptions via @lilyraynyc

E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines. These guidelines are used during Google’s search quality evaluations, in which it hires thousands of quality reviewers who are tasked with manually reviewing a set of webpages and submitting feedback about the quality of those pages to Google. The raters’ feedback is then benchmarked and used by Google to improve its algorithms. E-A-T serves as Google’s criteria for these reviewers to use to measure the extent to which a website offers expert content that can be trusted. According to the guidelines: “For all other pages that have a beneficial purpose, […]

Choosing a local marketing solution for your multi-location business

Choosing a local marketing solution for your multi-location business

  U.S. businesses of all sizes are expected to spend $154.6 billion on local advertising in 2020, up from $148.6 billion predicted for 2019, according to research firm BIA/Kelsey’s U.S. Advertising Forecast for 2019. Local marketing growth is being driven by low unemployment and general optimism for future growth, which has led to greater consumer spending as well as a desire among advertisers to capture those dollars. MarTech Today’s “Local Marketing Solutions for Multi-Location Businesses” examines the market for local marketing automation platforms and the considerations involved in implementation. The 61-page report reviews the growing market for local marketing solutions, plus the latest trends, opportunities and challenges for brands marketing […]

Julie Joyce on Paid Links, Top Tools, Cheap Link Building Ideas & More [PODCAST]

Julie Joyce on Paid Links, Top Tools, Cheap Link Building Ideas & More [PODCAST]

ADVERTISEMENT Podcast: Download Subscribe: Apple Podcasts | Android | “[P]eople in the industry who’ve been in it a long time… I think a lot of people need to get better at not making [newcomers] feel bad, because I do see people asking questions and they’re probably new, or maybe they just don’t know for whatever reason, and they get humiliated. And I really hate seeing that. I think it makes a lot of people not want to ask questions.” Link building has gotten a bad rap over the years with Google creating and enforcing strict guidelines against link schemes. Even so, seasoned link builder Julie Joyce never considered rebranding her […]