8 Ways to Increase Facebook Page Engagement [Infographic]

8 Ways to Increase Facebook Page Engagement [Infographic]

Published Feb. 11, 2020 Are you looking for ways to generate more engagement on your Facebook Page? Want to encourage more likes, shares and comments on your Facebook posts? The team from Red Website Design share eight ways to increase Facebook page engagement in this infographic. Here’s a quick summary: Post native videos directly to Facebook Optimize your videos & create video playlists Go live Look to Facebook insights for data you can use Post exclusive content Interact & engage meaningfully Make the most of user-generated content Use cinemagraphs Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. […]

How Email Responsiveness Builds Trust [Infographic]

How Email Responsiveness Builds Trust [Infographic]

Over the past decade, many media outlets have declared, at different times, that email is dead. The logic goes that there are plenty of new social media options for communicating, and as younger generations, in particular, eschew the systems and processes of the past, quicker, newer forms of communication are now taking precedence. Fortunately for email, the numbers don’t support this hypothesis. The fact is that some 90% of Americans still use email to communicate, and that figure transcends generations. Email is far from dead, and ignoring it could lead to problems with a business. Email Is Surprisingly Popular Members of every age group use email, including 86% of people […]

What Gen Z is Watching Online – and What That Means for Marketers in 2020

What Gen Z is Watching Online – and What That Means for Marketers in 2020

Media headlines and marketing campaigns have given the Millennial generation (born between 1981 and 1996) attention for years, but more recently, there’s also been increased focus on the next youngest generation, Generation Z, which is made up of anyone born in 1997 and onwards. And while both of these demographic subsets are considered the “younger generations”, there are many key differences between Gen Z and Millennials, which is particularly evident in the content that they consume. For example, Millennials are known for cutting the cord – in other words, ditching cable for online streaming services – but Gen Z was never connected to the cord to begin with. Instead, Gen Z […]

YouTube Reveals Top Super Bowl Ads Based on Views on Its Platform

YouTube Reveals Top Super Bowl Ads Based on Views on Its Platform

While the Super Bowl ads are a key focus for marketers during the game itself, these days, people go online to share and re-watch their favorites over and over, which can put a different skew on the popularity of each. And while initial response shows instant reaction to the Super Bowl campaigns, YouTube has this week revealed the most popular Super Bowl LIV ads based on views and re-views a week on from the event, which it’s collected into its ‘AdBlitz’ collection, making them easier to find. So which ads have proven most popular over time? The most viewed Super Bowl LIV ad came from Amazon’s Alexa, with its “What did we do […]

How to Use Location Data & Win More Business [Webinar] via @brentcsutoras

How to Use Location Data & Win More Business [Webinar] via @brentcsutoras

More than 80% of marketers use location data to improve the performance of their campaigns. Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022. While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands. Digital marketers are faced with a myriad of tools, jargon, and technology that makes what should be a straightforward process more complex than necessary. Join our next sponsored SEJ webinar on Wednesday, February 12 at 2 p.m. ET as Dan Dillon, Vice President of Marketing at Reveal Mobile, shares how to […]

Microsoft Advertising Introduces New Features for Shopping Campaigns via @MattGSouthern

Microsoft Advertising Introduces New Features for Shopping Campaigns via @MattGSouthern

Microsoft Advertising is bringing new functionalities to shopping campaigns which are designed to help advertisers save time and gain more insight into account performance. Here’s more information on each of the new features, which are all guided by advertiser feedback. Easier Management of Product Groups Microsoft Advertising is rolling out 4 new capabilities to shopping campaign product groups: Filter, sort, and pivot product groups in a new list view Apply bulk changes faster Enable percentage-based bid changes View side-by-side performance data when subdividing Product Groups Previously, product groups were arranged in a hierarchy view, which only let advertisers view product groups that belong to a specific ad group. With the […]

Google to Discontinue Classic Version of YouTube on Desktop via @MattGSouthern

Google to Discontinue Classic Version of YouTube on Desktop via @MattGSouthern

ADVERTISEMENT Google plans to discontinue YouTube’s older desktop interface as of March 2020, nearly three years after introducing the new version. In August 2017, YouTube on desktop was overhauled with a material design-based interface. Until now, users still had the option to toggle back and forth between the old and new design. YouTube has introduced many new features in the past few years, all of which are not available on the older desktop version. That’s why Google has decided to stop offering the now-outdated version of YouTube. Starting next month, users will only be able to access the current version of YouTube. Those who are still using the older interface […]

Facebook buys AR startup building a 1:1 digital map of the physical world

Facebook buys AR startup building a 1:1 digital map of the physical world

Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If Scape were just another AR company, the news wouldn’t be that interesting or potentially significant — but it isn’t. 3D mapping the physical world. Scape’s technology is about creating a 1:1 digital representation of the physical world — it’s as much a mapping company as an AR startup. It’s seeking to build an infrastructure for the next-generation of “spatial-computing devices,” which includes wearables, autonomous vehicles and other devices. Scape wants to make any physical location or place capable of displaying AR content. The challenge has been location […]

How to use Google’s new price competitiveness report in Merchant Center

How to use Google’s new price competitiveness report in Merchant Center

The price competitiveness report began rolling out in Google Merchant Center (GMC) for eligible sellers last week. This new report can show you how your prices compare to other merchants selling and promoting the same products in Google Shopping campaigns. How to get started. The report, in beta, is located under the Growth section in the left-hand menu in GMC. To join, you first have to opt into the Market Insights program. “Additionally, the account using the program must meet certain minimum requirements for participation in Shopping ads or Shopping Actions,” says Google. Per the policy, you are not allowed to repackage, sell or embed this data elsewhere. What the […]

Citations & Local SEO: The Ultimate Beginner’s Guide via @seocounseling

Citations & Local SEO: The Ultimate Beginner’s Guide via @seocounseling

Citations are one of the key factors in local SEO. Many new SEOs begin their careers managing citations for stakeholders. When set up correctly, citations can be really easy to manage and can lead to improved local rankings. However, if done incorrectly, citations can be a nightmare to clean up. In this guide, I’ll walk you through every facet of citations to help you improve your local SEO strategy. What Are Citations? Citations are an online reference to a business that features the business’ name, address, and phone number (NAP). Typically, when an SEO refers to citations, they are talking about a group of individual business listings on various sites. […]