Search Audiences & User Intent: SEO’s Secret Weapon via @kcmelton01

Search Audiences & User Intent: SEO’s Secret Weapon via @kcmelton01

What is an audience? In the sense of traditional marketing metrics, you’re probably thinking about building personas using demographic data like age, geographic location, gender, income level, etc. But in search, we don’t always have access to that data for people landing on the site. We instead turn to search data. There is a user that lives behind every search query, and each search is driven by something. It’s our job as search experts to understand that and to speak directly to their motivation. With a bit of research, we can capitalize on the most important information a user could give us: the problem they are trying to solve with […]

Search Engine Land Awards Deadline Extension Due to COVID-19

Search Engine Land Awards Deadline Extension Due to COVID-19

First and foremost, to all of our friends and colleagues in the search community, we hope you and your team are doing well during this challenging and chaotic time. Now, more than ever, we believe it’s essential to band together and do what we can to help each other make it through to the other side of this unprecedented situation. In our humble effort to take something off your plate (because we’re sure it’s piled high as it is), we’re pushing the Early Bird deadline to submit your applications to the 2020 Search Engine Land Awards out by three weeks. The new, extended Early Bird deadline is now Friday, April […]

How to Use Forced Bold Text in Google Search Ads via @iansherk

How to Use Forced Bold Text in Google Search Ads via @iansherk

At times, it can be challenging to make your ads stand out from the competition. Do you ever wish you could make your ads “pop”? Now you can force text to display as bold in your Google Search ads. Disclaimer: This does not appear to be an officially supported feature, use at your own risk. To enable it, simply enter your text into AdTools.org and paste the output into your search ad. Keep in mind that each bold letter will now occupy 4-character spaces of traditional ad text. What Can Forced Bold Text in Google Ads Do for Me? As you can see, it is pretty simple to enable, but […]

The Ultimate Guide to Social Media Analytics

The Ultimate Guide to Social Media Analytics

There are over 3.8 billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. The key is to understand what types of posts on which platforms are most effective in resonating with these audience members and customers. This will allow your business to consistently produce engaging content that positively impacts your bottom line. How do you do this? Well, it requires social media analytics and reporting.   What is social […]

Video: Martha van Berkel talks about structured data

Video: Martha van Berkel talks about structured data

Martha van Berkel runs a company named Schema App and is a schema and structured data maven. In our video interview we spoke about that topic. We talked about the growth of structured data adoption and how much Google is relying on the markup these days. We even talked about how Google says that adding structured data to your pages do not give you a ranking boost yet, but it does give Google more clarity about your content. So does it help Google rank your content? Watch the video below: [embedded content] I started this vlog series recently, and if you want to sign up to be interviewed, you can fill […]

35 Podcast Stats That Advertisers Need to Know in 2020

35 Podcast Stats That Advertisers Need to Know in 2020

If you’re trying to connect with younger audiences, like millennials or Gen Z, odds are you’ve thought about creating a podcast for your brand. I probably don’t need to tell you that podcasting takes time and effort. Not only do you have to figure out which topics will intrigue and captivate audiences, but you’ll also have to take time to book guests, record interviews, and build a solid recording space where you can create high-quality audio content. As a busy marketer, you want to make sure you’re going to get a good return on your investment before you start spending time and money building a podcast. One great way to […]

9 of The Best Facebook Groups We’ve Ever Seen

9 of The Best Facebook Groups We’ve Ever Seen

Let’s face it: the way people are using and interacting with Facebook is shifting. The same can be said for businesses, too. In the past, businesses looking to market using Facebook had one major tool at their disposal — their Facebook Page. In fact, for a long time, Pages were the reason many businesses joined Facebook in the first place. Facebook is a very different place compared to when it first entered the marketing scene. Organic reach is harder to come by, advertising is more important than ever, the amount of competition is overwhelming, and the more traditional tactics — like posting frequently or asking users to like or share […]

The 7 Deadly Sins of Social Content Creation via @erinjones

The 7 Deadly Sins of Social Content Creation via @erinjones

Whether it’s for your own brand, or you create social content for a variety of businesses, creating consistently great content is a challenge for even the most seasoned marketers. Are you aware of your social media content sins? Often, it’s easy to pick out the mistakes that other brands or agencies are making, but it’s a bit more difficult to see your own. Below is an outline of some of the most abhorrent sins in the social media world to assist you in evaluating your online content. Take a look at the list, and then at your content. Make fixes. Repeat. Wrath Also known as extreme anger or rage, wrath […]

How to Keep SEO Clients and Survive in Time of Crisis via @martinibuster

How to Keep SEO Clients and Survive in Time of Crisis via @martinibuster

ADVERTISEMENT Search marketing agencies are losing clients because of the coronavirus crisis. This is similar to the 2008 recession. Successful marketers who made it through the recession offer their advice on how to survive this difficult time. A Moment for Altruism Respected marketer Jon Henshaw (@henshaw)  is one of those people in our industry who I admire because he consistently offers meaningful insights. He published an article titled ATTN: Digital Marketers and Webmasters, Storefronts and Restaurants Need Our Help In the article he advocates that this is our moment to stand up and help our local community. Furthermore, he states this is not the moment for profiteering but for helping […]