3 Reasons Why SEO’s Are Upset About Google’s Rel=nofollow Announcement

3 Reasons Why SEO’s Are Upset About Google’s Rel=nofollow Announcement

To understand what rel=nofollow is, we’ll start with an example. Let’s say I’m a Wikipedia editor, and I’ve recently written a page about zebras. My page is getting hundreds of views, and is ranking on page one of Google for the search term, “Zebra”. Following the success of my Wikipedia page, I get an email in my inbox. Someone is reaching out to ask if I’ll link to their fake news website. If I link to their page, they tell me they’ll pay me $500. From my end, it seems like a pretty sweet deal, so I accept. I cash my money, link to their site, and add a rel=nofollow […]

How to Write an Introduction: A Simplified Guide

How to Write an Introduction: A Simplified Guide

How to Write an Introduction Grab the reader’s attention. Present the reason for the post’s existence. Explain how the post will help address the problem that brought your reader to it. Blink. Blink. Blink. It’s the dreaded cursor-on-a-blank-screen experience that all writers — amateur or professional, aspiring or experienced — know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction. I mean, you already have a blog post you want to write. Can’t you just dive in and write it? Why all the pomp and circumstance with this dag-blasted introduction? Here’s the thing — intros don’t […]

5 Ways to Advertise Your CBD Brand Online via @iambenwood

5 Ways to Advertise Your CBD Brand Online via @iambenwood

The North American cannabis industry is expected to reach $16 billion by the end of 2019. CBD is one of the most profitable product categories in the industry and is projected to bring in total revenue of $1.6 billion in the U.S. within the next couple of years. As one of the fastest-growing trends in consumer goods, it’s difficult to ignore the growing presence of cannabidiol (CBD). Despite this, almost all major online advertising channels including Facebook, Instagram, Google, Amazon, and Snapchat don’t allow brands to promote CBD products. Thus, CBD companies need to find other ways to generate awareness and build their brands online. Facebook has recently relaxed their […]

Frictionless Commerce: How to Give Mobile Shoppers Instant Gratification

Frictionless Commerce: How to Give Mobile Shoppers Instant Gratification

Friction’s no fun. When we encounter it, we run the other way – which is obviously also the case when we’re shopping. Think about the things that toss sand in the gears when you’re shopping in a physical store. Unhelpful sales associates. Hard to find products. Long lines. Complex processes. They’re all conversion killers of the highest order. Now consider the process of shopping online – particularly, with your smartphone. Tempting? Yes, of course. Impulsive? It sure can be. Easy and fun? Well, that’s the big money question here today. And the answer couldn’t be simpler. All’s good when it’s easy to find what you want to buy, and you’re able to […]

YouTube Adds ‘Super Stickers’, Option to Add @Mentions in Video Titles

YouTube Adds ‘Super Stickers’, Option to Add @Mentions in Video Titles

YouTube is adding a new element to its Super Chat streamer payment tools with ‘Super Stickers‘, a set of cartoonish character depictions, some animated, which add to your Super Chat options. The stickers will stand out more clearly in comment streams, which could make them an enticing option for those looking to get the attention of the broadcaster. The initial Super Stickers launch includes eight sticker packs, five of which are animated. And as you can see above, the character packs include unique bios which, YouTube says “add even more color to your connections with fans”. “If your viewers like Popo the hippopotamus, they can send you stickers the next time […]

Twitter Launches New Option to Follow Specific Topics, in Addition to User Accounts

Twitter Launches New Option to Follow Specific Topics, in Addition to User Accounts

Over the next few days, you might see a new notification like this appear in your Twitter timeline: Yes, after several months of discussion and testing, Twitter is now launching its new Topics option, which will enable users to follow specific topics, and have those tweets appear within their Twitter stream along with the specific accounts they follow. Here’s how the process works, according to Twitter: “On your Home timeline and in search results, you’ll see prompts to follow topics. Tap the Follow button in the prompt and we’ll personalize your Twitter experience based on your interest in this topic. We may also match you with other topics that we […]

The 11 Best Social Media Dashboard Tools & Apps

The 11 Best Social Media Dashboard Tools & Apps

When implementing your social media strategy, it’s easy to realize that manually posting on multiple different websites, multiple times a day, isn’t optimal for your busy schedule. But it’s not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business. Instead of spending hours of extra research combing through all of your options and sitting through countless demos and free trials, we’ve compiled a list of the best social media dashboards that fit your budget and brand. These social media dashboards are optimized for every type of SMB; whether you’re a social media team or a party […]

Let’s kill the hourly rate: We are leaving money on the table

Let’s kill the hourly rate: We are leaving money on the table

One of the hottest topics and hotly debated threads on r/ppc is about rates and what you should charge. What does an agency charge? What should I charge as a freelancer? How do you charge if you do work on Amazon versus Google or Facebook? Different ways to charge clients There are a lot of models for how you are going to charge a client. No one model is perfect and you have to do what is right for your business in the end. Hourly Bill for each hour of your time and track how many hours you worked that week. This is one of the most common ways we […]

Facebook Expands Access to Brand Collabs Manager, Adds New Insights to Creator Studio

Facebook Expands Access to Brand Collabs Manager, Adds New Insights to Creator Studio

Facebook has announced some new additions to its publisher tools, including expanded access to its Brand Collabs influencer discovery and connection database, and new metrics within its Creator Studio dashboard. First off, on Brand Collabs Manager – introduced mid last year, Brand Collabs Manager is a database of potential Facebook and Instagram influencers which your business can connect with in order to arrange promotional partnerships. Initially, Brand Collabs Manager was only open to limited set of creators, but now, Facebook is expanding that access. As explained by Facebook: “Today we’re announcing that creators in over 40 countries can now apply for access to Brand Collabs Manager, bringing it in line with […]

Twitter Provides Listing of Key Thanksgiving Hashtags for Marketers to Consider

Twitter Provides Listing of Key Thanksgiving Hashtags for Marketers to Consider

With the holiday season inching ever closer, you need to get your marketing approach into order, and ensure that your campaigns are set for maximum exposure. Do you have your strategy locked in, aligning with each of the key dates? To help, this week Twitter has published a new listing of eight key hashtags to use for Thanksgiving, along with a couple of key notes on how and why you should. As per Twitter: “Internal research shows that Tweets with hashtags gain 100% more engagement than those without — but caps at one to two hashtags per Tweet.” So hashtags will help with your tweet reach – but don’t go […]