How Michael Bloomberg is Using Post-Click Automation to Try and Win the 2020 Election

How Michael Bloomberg is Using Post-Click Automation to Try and Win the 2020 Election

Political ads have been in full swing — both on TV and across the web — as candidates are vying for votes, hoping to make an impression, and inspire action that could change the course of future events. To be successful online, politicians’ campaigns must convey the same narrative from ad to post-click experience. That way, user expectations are met, and candidates establish trust and credibility with voters — two essential goals in politics. Since last week’s State of the Union address, you probably noticed candidates running ads in response and how they would solve each topic. Michael Bloomberg has been doing just that. How Michael Bloomberg uses segmented ads […]

Event Invitation Emails: How to Create One that Rocks

Event Invitation Emails: How to Create One that Rocks

Running a successful event can be stressful, especially when you have so much to coordinate, including the agenda, the venue, and the speakers Email event invitations, however, shouldn’t be stressful. If you’re struggling when deciding what to include in your email event invitation, consider what you’d like to see in an invite — probably information about the agenda, venue, and speakers, right? Answering the questions your audience will have about your event is a great place to start when writing an email invitation. The rest comes easily, as long as you consider good look at design, inclusive language, and personalization depending on your recipients. Event invitation emails are helpful because […]

Google Offers Advice on Ranking Better via @martinibuster

Google Offers Advice on Ranking Better via @martinibuster

In a Webmaster Hangout, Google’s John Mueller confirmed that sites need to be promoted in order to rank. This goes beyond Google’s common advice about building awesome content. Can You Rank Without Building Links? A publisher observed that after two years of work their website has started to rank without haveing build a single link. The question is basically about link building and if building links is necessary, given his experience in ranking without doing any link building. This is the question: “A few of my new websites in competitive niches have started to rank without building even a single link, just with pure content. It took a while though, […]

Automatically manage exclusions with this bad placement cleaner script

Automatically manage exclusions with this bad placement cleaner script

Fighting bad placements in Google’s display network can be a daunting task for many. Especially when performance reviews and placement exclusions are done manually. But this account level script can lessen some of the pain points and help advertisers save money by automatically excluding bad placements. These are the problems the script is trying to solve: Exclusions of bad placements based on domain endings Exclusions of bad placements in standard display campaigns Exclusions of bad placements in video campaigns Exclusions of bad placements in mobile apps It sounds like a perfect script, right? Well, there are some limitations you should be aware of: Google Ads scripts cannot really modify any […]

10 Tips to Get More Followers on Pinterest via @JuliaEMcCoy

10 Tips to Get More Followers on Pinterest via @JuliaEMcCoy

ADVERTISEMENT What if I told you there’s a way to build an online empire through posting photos you love? And what if I told you those photos don’t even have to be your own? You’d shake your head. Impossible. But what if I told you someone actually went and did it? In fact, many people did it. One of them is Joy Cho. Joy Cho started her creative design blog in 2005. As a way to grow her brand, she joined Pinterest as a beta user before it became public. Since then, Cho has never stopped using Pinterest to grow her business. The result? A gigantic creative empire and 12 […]

Instagram is Testing a New Trimming Tool for Instagram Stories Clips

Instagram is Testing a New Trimming Tool for Instagram Stories Clips

Instagram is working on a new video trimming feature for Instagram Stories, which would make it easier to edit and upload your Stories clips within the app. As you can see in this example, uncovered by reverse engineering expert Jane Manchun Wong, the new option would provide a video slider trimming tool built into Stories, which would function in the same way as similar video editing tools available on other platforms. In the creative options along the top of the first frame, a new editing icon has been added. Tap on that and you’ll be taken through to the second frame trimming process. The addition is fairly straight-forward, but it […]

How to Use Social Media to Market Your Event [Infographic]

How to Use Social Media to Market Your Event [Infographic]

These days, if you’re marketing an event, social media is really a must-have element, enabling broader awareness, connection and engagement, across a range of streams. You can use Facebook and LinkedIn to create dedicated event pages, Twitter and Facebook Live to stream specific elements and reach an even wider audience, and Instagram, and even Messenger, to re-cap and keep in touch following the function. And from these, you can glean powerful business connections, further boosting brand awareness, and increasing your capacity to close more deals as a result. The benefits of social media connection in and around events are significant. It’s worth considering how you can incorporate social into your […]

Top 10 Referral Marketing Insights 2019 [Infographic]

Top 10 Referral Marketing Insights 2019 [Infographic]

Everybody knows that your customers are your best salespeople, and as such if you have a large base of customers you need to be thinking about how to leverage those relationships. Referral marketing programs can help you acquire more customers, and increase your retention rates at the same time. Referred customers are 4-5x more likely to refer more customers, which creates an organic network of customers for businesses. These referred customers are also 16% more valuable as they stay longer, and spend more than non-referred customers. After building a range of referral programs for small, medium and large organizations in 2019, the team at The Referral Factory decided to document their […]

7 Types of Website Conversion Goals to Measure Website Success [Infographic]

7 Types of Website Conversion Goals to Measure Website Success [Infographic]

Published Feb. 8, 2020 Are you looking for ways to measure the success of your business website? Want to know the website metrics you should track to see how your marketing strategy is performing? The team from Red Website Design share seven website conversion goals to track in this infographic. Here’s a quick summary: Purchase Form submission Sign-up Clicking a button Create an account Content shares App install Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy