Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a study conducted by Ignite Visibility. Two-thirds of survey respondents also said that more ads would make them want to use Google less, and the majority agreed that Google is improving its search results by including featured snippets and other SERP features. The survey polled over 500 participants aged 25–60. Source: Ignite Visibility. The biggest influence on clickthrough. When asked which factor most influenced their decision to click on a result, 62.9% of respondents said it was the description, 24.2% said it was the brand name […]
Learn how to set SEO goals and objectives, find the gaps in your SEO, and have meaningful SEO team meetings. The post Managing SEO for Non-SEOs: 3 Simple Tips appeared first on Search Engine Journal.
During my “Local presence management for multi-location brands” session at SMX East, attendees asked questions about review rankings, duplicate listings and pages and local franchise challenges so I wanted to take the time after the event. 1. I see a lot of companies with a small number of reviews ranking higher than other local companies with 100s of reviews. Both are local. If reviews are 75% why would a company with 5 reviews outrank a company with 100 reviews? Some multi-location businesses that have fewer reviews than another multi-location business may still rank higher for a few reasons. The first is proximity or location. There are certain categories where the […]
In the world of international SEO, the hreflang element is one of the most impactful tools for SEO professionals and website owners. Having the wrong language or country pages showing up in the search results is a fairly common problem among global websites, even when there are no duplicate language sites. It may not be a site-wide issue and only happens with certain search queries. In the old days, we had to create target country signals for every market to designate its location by distinct differences, such as ccTLDs and server locations, but that didn’t solve all of the geotargeting problems. So, when Google announced the hreflang in 2013, you […]
Microsoft reported revenues of $36.9 billion for the second quarter of the 2020 fiscal year, which ended December 31, an increase of 14% over the prior year. Revenue from search advertising ticked up just 6% year-over-year in the quarter that encompassed the holiday shopping season. Search advertising growth was lower than the company had expected, Microsoft CFO Amy Hood said on the earnings call Wednesday. The company had expected search advertising growth would be in line with the 11% seen in the previous quarter. LinkedIn revenue growth has been decelerating. Revenue increased by 24% year-over-year last quarter, down from the 25% growth of the previous two quarters. The LinkedIn audience […]
ADVERTISEMENT Entering the world of SEO as a junior is a big deal and hugely exciting. In a new role, which may be an introduction to the industry, the learning opportunities are endless. Your skills are also in high demand both from your direct team and from across the rest of the business. Most businesses come with a hierarchy and a wide range of experiences and seniority. A typical marketing team will consist of digital, print, brand teams and so on, each with its own management structure. For most of us, the day-to-day responsibilities of our role, mean we come into contact with senior members of our own company or, […]
If you visualize a typical X and Y axis graph, popular keywords are bunched up in a HUGE group to the left while descending to the right is a long descending line of less popular keywords numbering in maybe the trillions – It’s an ever growing list. Given that 15% of search queries are long tail, it’s important to understand this part of search engine optimization. The group of popular keywords on the left side are known as Head terms and the group of less popular words on the right are known as the long tail. Long Tail Keyword Myths Contrary to popular thought, long tail keywords are not three […]
Are you looking for the best WordPress themes for membership websites? Unlike blogs and business themes, membership websites need a wide variety of templates to use in different membership areas. In this article, we have hand-picked some of the best WordPress themes for membership sites. These themes offer more flexibility and choices, which you’ll need to build a strong online community. Making a Membership Website with WordPress WordPress is the top website builder in terms of popularity and global usage. There are two types of WordPress, and you must choose the right one for your membership site. See the difference in our WordPress.com vs WordPress.org comparison chart. We recommend using […]
If you want to gain a competitive advantage from your link building efforts, you ultimately need to develop a strategy that sees you earn the links that your competitors can’t or at least those which they’ll struggle to replicate. That means doing something different. You won’t gain a strong competitive advantage through guest posting, resource link building or similar tactics, and even leveraging high-value PR approaches such as newsjacking are unpredictable given that you’re waiting for the right opportunity to come along. One tactic which does allow you to earn great links at scale, however, is content marketing / digital PR. The idea is simple: Create something great and make […]
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