Yandex’s Artificial Intelligence & Machine Learning Algorithms via @TaylorDanRW

Yandex’s Artificial Intelligence & Machine Learning Algorithms via @TaylorDanRW

Earlier this month, Google unveiled its latest AI algorithm, BERT, which is said to be the biggest Google update since RankBrain and affects 10% of all search queries. BERT stands for bidirectional encoder representations from transformers. Transformers refer to models that process words in relation to all other words in a sentence, such as juxtaposition keywords, and synonyms. BERT has been covered in detail on Search Engine Journal, both by Roger Montti and Matt Southern. However, Google’s artificial intelligence and machine learning algorithms aren’t the only ones being used by search engines globally. Machine learning is a blanket term encompassing wide range algorithms that learn from datasets to provide: Recommendations. Decisions. […]

Video: Aja Frost of Hubspot on the power of content structure in search rankings

Video: Aja Frost of Hubspot on the power of content structure in search rankings

Aja Frost, senior SEO strategist at Hubspot, explains how she helped restructure the SEO strategy at the company. Specifically how Hubspot uses a topic cluster approach to building out “content universes” that have “pillar pages” for the higher level content. Our interview goes into how the company structures its content around these topic clusters and the search benefit the company sees from those efforts. We also talked about featured snippets, image SEO and video suggested clips. Aja will also be speaking at SMX East in NYC next week, so be sure to catch her talk on driving more traffic to existing content through optimization. Here is the video, and I […]

What Is Contextual Targeting, in the Context of Ads?

What Is Contextual Targeting, in the Context of Ads?

As Jerry Maguire once said — “Show me the money.” That phrase is probably something you’ve thought of as a marketer who has invested in paid advertising. With paid advertising, you want to enhance your marketing campaign by showing up in the right place, at the right time, with the right content. But sometimes, running paid ads — like pay-per-click (PPC) on Google — feels like you’re spending a lot of money without seeing any results. Whether it’s because your ads are disruptive or need a redesign, most consumers ignore ads online. In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. Plus, 45% of […]

How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

According to a report from Podcast Insights, there are more than 750,000 active podcasts and counting. Sounds like a huge pool right? If you’re an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising — but also overwhelming. On a promising note, the growing number of podcasts has resulted in even more advertiser interest. Statista recently reported that podcast ad spend is projected to hit $534 million in the U.S. alone by 2020. As a marketer for a small to mid-sized business, you might be interested in podcast sponsorship, but not know where to start. Mainly because there are so many podcasts to […]

New FTC Guidance on Influencer Endorsements via @martinibuster

New FTC Guidance on Influencer Endorsements via @martinibuster

FTC issued guidance for social media influencers who endorse products. The goal is to educate influencers that they are obligated to disclose relationships with brands when endorsing them. When is an Endorsement Disclosure Required? The FTC announcement instructs that payment for an endorsement is not the only circumstance that requires a disclosure. Influencers must disclose if they receive free products or discounts.  This also covers what the FTC describes as a material connection. The FTC describes what a material connection is: “A “material connection” to the brand includes a personal, family, or employment relationship or a financial relationship – such as the brand paying you or giving you free or […]

Search Marketing Expo is next week. Will I see you there?

Search Marketing Expo is next week. Will I see you there?

Did you know? SMX East is happening next week — November 13-14 in New York City — and there’s still time to buy your ticket. This year’s agenda is the biggest one the Search Engine Land experts have ever created: 100+ search marketing sessions covering SEO, SEM, CRO, agency operations (new!), local search for multi-location brands (new!), analytics, mobile, video, content, tools, and more. You’ll also access interactive Q&A clinics, full-day training with leading brands including Google and Microsoft Ads, 30+ market-defining vendors, exclusive networking events, delicious meals, free WiFi, the SMX mobile app, and downloadable speaker presentations. The year is almost over… do yourself and your career a favor: […]

Facebook Has Discovered Another Data Access Issue, This Time Within Groups

Facebook Has Discovered Another Data Access Issue, This Time Within Groups

I feel for the person having to update the variation of this sign in Facebook’s Menlo Park HQ: But, unfortunately, the time has come once again. This week, on the Facebook Developer blog, the company has revealed that a flaw in its Groups API may have enabled up to 100 app partners to access group member information, like names and profile pictures, in connection with group activity. As explained by Facebook: “Before April 2018, group admins could authorize an app for a group, which gave the app developer access to information in the group. But as part of the changes to the Groups API after April 2018, if an admin […]

Facebook Launches Next Steps in Full Messaging Encryption Plan

Facebook Launches Next Steps in Full Messaging Encryption Plan

Despite criticism from various government groups, Facebook looks set to push ahead with its plan to add end-to-end encryption in all its messaging apps, with the company planning to announce the next phase of its process at a tech conference in Lisbon this week. That next stage will involve raising awareness of the already present end-to-end encryption option available within Messenger – according to Reuters, Facebook will be looking to increase usage of this option in order gather more data about its use, which Facebook will then be able to use to establish additional safety measures before it makes encryption the default setting. So how will Facebook increase awareness of this feature? […]

Facebook’s Testing an Improved Facial Recognition Process for Identity Verification

Facebook’s Testing an Improved Facial Recognition Process for Identity Verification

Facebook is reportedly developing a new process for a facial recognition system which would enable users to confirm their identity by sharing a video selfie. As you can see in these screenshots, provided by reverse engineering expert Jane Manchun Wong, the new process would guide users through a process of angling their head around in different angles, in order for Facebook to get a full record of what the user looks like. And to reassure users that the same won’t be misused for nefarious purpose, Facebook’s notes state that: “No one else will see this video, and it will be deleted 30 days after your identity is confirmed” Here are some additional […]