Yelp sees huge decline in restaurant demand, offers $25MM relief package

Yelp sees huge decline in restaurant demand, offers $25MM relief package

Yelp is seeing a sudden and massive shift in demand among consumers engaging with local businesses on its platform, according to the company’s internal data. The coronavirus represents a kind of existential threat to a substantial number of small businesses, as more cities issue “stay at home” orders. Yelp’s relief package for bars and restaurants. Friday, Yelp CEO Jeremy Stoppelman announced a plan to help support local businesses, primarily in the restaurants and bars categories, but not exclusively. Yelp is offering the equivalent of $25 million in credits, waived fees and support, which takes the form of: Waived advertising fees Free advertising Free access to Yelp page upgrades 90 days […]

Facebook Redesign is Radical and User Friendly via @martinibuster

Facebook Redesign is Radical and User Friendly via @martinibuster

Facebook is unveiling a redesign of their website that is bold and user friendly. The new design also comes with a dark mode. New Facebook Redesign The new design uses a Cards design style, where different sections are contained within card-like containers. This is the main Facebook home page. Navigation is discrete and the look is uncluttered. The top icon-based navigation are for home page, watch, marketplace, groups and gaming. Along the left you can see text based navigation for groups, pages, marketplace and watch. More features like games, town hall, events and so on are available when clicking the See More icon. Notification Pop-up Notifications slide upward from the […]

Using SEO to help people find more info on Novel Coronavirus COVID-19

Using SEO to help people find more info on Novel Coronavirus COVID-19

Who cares about SEO during a global pandemic? People are dying and all people want to read about is COVID-19 and what’s going on with the economy. Right? Yes, in a sense. But it’s a shame because SEO did not stop being relevant when the virus appeared. And if you’re a publisher writing about the virus (which of course should be accurate and relevant), you could be missing out on traffic (and the opportunity to help more people who are looking for information on the disease) if you’re not using the words people are when they’re looking to understand what’s going on with this pandemic. One of my friends who […]

How Google close variants brought broad match to every match type

How Google close variants brought broad match to every match type

The last couple of years have seen Google make sweeping changes to the definition of search queries which might be deemed close variants. In late 2018, Google announced that any query it deemed to have the same meaning as a keyword would now be considered an exact match close variant regardless of the actual words the query is comprised of. It then followed up on that update by expanding close variants for phrase match and broad match modifier keywords to also include same-meaning queries. This has meant a meaningful shift in the control advertisers have over the relationship between the queries driving traffic to keywords, and over time broad match […]

Instagram’s Working on a Disappearing Messages Option

Instagram’s Working on a Disappearing Messages Option

This comes as little surprise, given that WhatsApp is developing the same thing, but this week, Instagram has confirmed that it’s also working on a new disappearing messages option within its Direct tools Spotted by reverse engineering expert Jane Manchun Wong, the new option, at least at this stage, would see all of your messages disappear from the chat window after you’d read them and navigated to another section of the app. In this iteration, there doesn’t appear to be any time limit controls within Insta’s auto-delete settings, but that’s probably the next stage, because as noted, Facebook-owned WhatsApp is also looking to add the same functionality, though with added […]

Facebook Expands Ban on Ads Seeking to Capitalize on COVID-19 Fears

Facebook Expands Ban on Ads Seeking to Capitalize on COVID-19 Fears

After announcing a ban on ads which seek to capitalize on concerns around COVID-19 late last month, then expanding that to specifically outlaw all ads and commerce listings of face masks amid massive profiteering pushes, Facebook will now extend its COVID-19 ad restrictions even further, incorporating all listings of hand sanitizer, disinfectant wipes and test kits. As shared by Facebook Trust and Integrity Team Lead Rob Leathern: In addition to masks, we’re now also banning hand sanitizer, surface disinfecting wipes and COVID-19 test kits in ads and commerce listings. This is another step to help protect against inflated prices and predatory behavior we’re seeing (1/2) — Rob Leathern (@robleathern) March 19, 2020 […]

Instagram’s Testing the Capability to Add Hashtags and Location to Stories Highlights

Instagram’s Testing the Capability to Add Hashtags and Location to Stories Highlights

This is interesting – according to a new discovery by reverse engineering expert Jane Manchun Wong, Instagram is testing out the capability to add up to four hashtags and a location to your Instagram Stories highlights. Stories Highlights are collections of Stories that you opt to keep active on your profile after the regular 24-hour expiry. And up till now, Highlights content has not appeared in Instagram searches, or in the Explore listings, but given this test, maybe that’s about to change. The only reason, of course, that Instagram would be looking to add searchable elements like hashtags and/or location is to enable people to search for them. Maybe, then, […]

Facebook’s Testing a New Option Which Would Connect Brand Loyalty Programs to In-App Activity

Facebook’s Testing a New Option Which Would Connect Brand Loyalty Programs to In-App Activity

Amid the chaos of the COVID-19 changes, some smaller Facebook marketing updates have been lost in the shuffle, but they will likely become more significant considerations for brands moving forward. And this one, in particular, could see a lot of interest as more consumers in isolation turn to online shopping. Last week, Facebook launched a new pilot program with make-up brand Sephora which effectively connects a person’s existing brand loyalty membership with their Facebook identity. As you can see in these screenshots, the process enables brands to use Facebook ads to connect with their loyalty program members on the platform, using Custom Audiences to target those who’ve previously created a […]

Facebook Makes Desktop Refresh Available to All Users

Facebook Makes Desktop Refresh Available to All Users

After initially announcing its coming desktop refresh at its F8 developer conference last May, and slowly, gradually making it available to selected user groups over time, Facebook has finally announced that all users can now switch over the new Facebook desktop layout. As you can see here, the new format centralizes the News Feed and adds more space to the layout, increasing the emphasis on each specific element. Functionally, there are no major changes – the key aim of the update is to improve navigation between the various elements – with a particular focus on groups, while it also brings the desktop version more in line with the mobile app. I’ve had […]