Instagram Provides New Tips to Help Improve Your Stories Efforts

Instagram Provides New Tips to Help Improve Your Stories Efforts

Looking to give your Instagram Stories efforts a boost over the holiday period? You’re in luck, because this week, Instagram has published a new set of Stories tips, covering a range of creative options, which are generally pretty simple to implement, and can help you put together standout visual effects and additions. You need to read the full post from Instagram to get all the details, but here’s an overview of some of the key tips. First off, Instagram starts with some notes on how and when brands can utilize Stories within their everyday process: That might help prompt your own ideas for Stories use – Instagram then takes this further […]

Facebook Launches New Work Groups to Connect with Coworkers on the Platform

Facebook Launches New Work Groups to Connect with Coworkers on the Platform

Facebook has launched a new groups option called ‘work groups’, which, Facebook says, will help people “connect with their coworkers more easily”. The option seeks to reduce the need to connect with every person you work with, and let them into your more personal interactions. By creating a specific group only for work colleagues, you can keep the two elements separate, with only your work-related information showing up in your work group profile. The option also enables work group members to send messages to each other, without needing to be Facebook friends. The addition of work groups was first reported by social media expert Matt Navarra earlier in the week, with […]

Pinterest Officially Announces New Pin Format Release

Pinterest Officially Announces New Pin Format Release

After it was spotted by several users over the last few weeks, Pinterest has now officially confirmed the roll out of its updated Pin format, which includes some minor functional tweaks, and separates each Pin element for more specific focus. As explained by Pinterest: “Our updated look for iOS and Android makes Pinterest even more visual, with personalized recommendations front and center in your home feed and reduced space around Pins to celebrate the content.” The update doesn’t add anything new as such, but it does shift a few things around, with a focus on streamlining user behavior. As you can see in the example above, the update will increase the size of […]

Pinterest Now Up to 322 Million MAU, Revenue up 47% YoY in Latest Report

Pinterest Now Up to 322 Million MAU, Revenue up 47% YoY in Latest Report

Pinterest has posted its latest performance update, showing solid increases in both usage and revenue for the third quarter of 2019. First off, on users – Pinterest added 22 million more monthly active users in the quarter, taking it to 322 million overall. As you can see, that equates to a 28% YoY increase, while usage outside the US is growing at an even faster rate. For comparison, Snapchat added 7 million more daily active users in Q3, while Twitter added 6 million. Facebook added 36 million MAU in the same period. The strength of Pinterest’s growth outside the US is significant, in that it underlines the platform’s potential for ongoing […]

Facebook Was Reportedly Looking to Buy FitBit, and Move Into the Wearable Space

Facebook Was Reportedly Looking to Buy FitBit, and Move Into the Wearable Space

One of the biggest tech industry news stories of the week was Google’s pending acquisition of FitBit for $2.1 billion, which will enable the search giant to make a big move into the consumer wearables space. But another interesting angle to this story is The Information’s report that Facebook was also looking to purchase the wearable provider, though it offered significantly less than the final agreed price. As reported by The Information: “Before Google reached a $2.1 billion deal to buy Fitbit, announced on Friday, Facebook held talks to acquire the smartwatch maker, according to two people familiar with the situation. […] Facebook’s interest in Fitbit signals the social network’s growing […]

LinkedIn Reaches 660 Million Members, Outlines ‘Members First’ Guiding Principles

LinkedIn Reaches 660 Million Members, Outlines ‘Members First’ Guiding Principles

LinkedIn, which is currently seeing ‘record levels’ of engagement, has this week announced another milestone, reaching the new high of 660 million members worldwide. LinkedIn’s leading nation in terms of membership remains the US, where it’s added 8 million new members since February, while it’s also seeing significant growth in India (+7m since Feb) and Brazil (+3m). LinkedIn is also the only major western social media platform that’s able to operate in China, where the platform now has 48 million members. LinkedIn has seen improved performance across the board since being purchased by Microsoft back in 2016, with its user base increasing by more than 50% since that time. It […]

What you need to know about Google Merchant Center identifier enforcement updates

What you need to know about Google Merchant Center identifier enforcement updates

With the holidays at our heels, it’s a good time to do a final sweep of your Google Merchant Center accounts to ensure you have your product identifiers in order. This is particularly important given recent changes. Earlier this year, Google announced it would be updating enforcement around unique product identifiers (UPI) for Shopping ads in 23 countries starting September 30. What is a UPI? First, the basics. A UPI is a unique identifier that is associated with a product. Common UPIs are Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names. What are the UPI enforcement changes? First, the big one. In the past, Google Merchant Center automatically […]

How to Use BERT to Generate Meta Descriptions at Scale via @hamletbatista

How to Use BERT to Generate Meta Descriptions at Scale via @hamletbatista

In the last few months, Google has announced two systems that are in production in Google search and are also open source. Anybody can see how they work. You can guess one of them as the announcement is recent: BERT. The second one is their robots.txt parser. Google open-sourcing parts of Google Search is not something you would have considered possible even a year ago. As expected, there is no shortage of ultimate guides to optimize your site for BERT. You can’t. BERT helps Google better understand the intent of some queries and has nothing to do with page content per their announcement. If you’ve read my deep learning articles, […]

11 Reasons Your Website Can Have a High Bounce Rate via @amelioratethis

11 Reasons Your Website Can Have a High Bounce Rate via @amelioratethis

The dreaded high bounce rate. It makes the shoulders of online marketers tense up and causes their foreheads to wrinkle up with concern. What Is Bounce Rate? As a refresher, bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing only one page on your site. Before you start worrying, consider that “high” is a relative term. Most websites will see bounce rates between 26% to 70%, according to a RocketFuel study. Based on the data they gathered, they provided a bounce rate grading system of sorts: 25% or lower: Something is probably broken 26-40%: Excellent […]

7 Best Video Hosting Sites for Bloggers, Marketers, and Businesses

7 Best Video Hosting Sites for Bloggers, Marketers, and Businesses

Are you looking for the best video hosting sites for bloggers, marketers, and business websites? Uploading videos directly to your website requires a lot of server resources. This is why smart business owners use video hosting sites to upload videos and then easily embed those videos in WordPress without affecting performance. In this article, we will share some of the best video hosting sites for bloggers, marketers, and business owners. Why Use Video Hosting Sites? Videos are the most engaging form of content, and they are highly effective for conversions. However, they also take a lot of space and bandwidth. WordPress allows you to upload videos to your website. However, […]