How FOX Sports’ Super Bowl Page Earned 4K Keyword Rankings + 800 Backlinks via @lefelstein

How FOX Sports’ Super Bowl Page Earned 4K Keyword Rankings + 800 Backlinks via @lefelstein

A strong SEO game doesn’t have to be complicated. It’s really all about nailing the basics. This is exactly what we at FOX Sports did for our Super Bowl marketing landing page (MLP) this year. The page was live from December 19, 2019 through February 3, 2020. Within this 46-day window, we were able to earn 4,000 keyword rankings and 800 backlinks to this page. Above-the-fold content on FOX Sports’ Super Bowl MLP. As the network broadcasting the Super Bowl this year, we were undoubtedly working at an SEO advantage. That said, this was the first year that we created an MLP specially designed to be a resource/answer questions about […]

Digital Nomad Life: From In-House SEO to Remote Business Owner via @seocopychick

Digital Nomad Life: From In-House SEO to Remote Business Owner via @seocopychick

ADVERTISEMENT Up until the day I graduated from college, I was certain that I wanted to be a social worker. I thought, “If I could only get paid to ‘volunteer’, that would be the life.” But at some point during my senior year, I took a cornerstone class that really made me question what I really wanted to do in life. Did I truly want to sit behind a desk all day? What about the infamous social worker burnout? And don’t get me started about the money. When I was honest with myself, I realized that what I really wanted to do was travel. But I had all these voices […]

What Is CCPA? Everything You Need to Know to Become Compliant via @annaleacrowe

What Is CCPA? Everything You Need to Know to Become Compliant via @annaleacrowe

ADVERTISEMENT If GDPR didn’t give you enough headaches, get ready to reach for the painkillers. The California Consumer Privacy Act (CCPA) is here. It’s commonly referred to as “California’s GDPR,” and while the two regulations are alike in spirit, there are some key differences. Read on to find out what the law covers and what you need to do to get prepared for it. What Does the CCPA Cover? Basically, the law grants California residents these rights: To know which personal information is collected, used, shared or sold, in terms of categories and specific pieces of personal information. To delete personal information held by businesses and their service providers. To […]

Google adds Siri Shortcuts to its iOS apps

Google adds Siri Shortcuts to its iOS apps

Google has added Siri Shortcuts for its search, Gmail, Drive and YouTube apps on iOS, the company announced Thursday. Users can take actions within the corresponding Google app through Siri by saying trigger phrases, such as “search with Google.” Source: Google. Why we care Making Google apps more accessible on iOS devices may attract or keep users more engaged in Google’s ecosystem. The more users Google has, the more important its services, such as Google My Business or Google Ads, are to brands and business owners. More on the announcement Siri Shortcuts allow iOS apps to integrate their functionality with the Siri voice assistant. This enables Siri to trigger an […]

24 Must Have WordPress Plugins for Business Websites in 2020

24 Must Have WordPress Plugins for Business Websites in 2020

Looking for the best WordPress plugins to take your business to the next level in 2020? There are over 55,000+ WordPress plugins that you can choose from. This makes it extremely overwhelming for new users to find the right plugin for their website. We are often asked by readers for the best WordPress plugin suggestions for SEO, social media, backups, speed, etc. Being the largest WordPress resource site, our experts test over a thousand best paid and free WordPress plugins every year, so we can make it easy for our users (you) to find the best solutions. Having the right set of WordPress plugins and tools can help you grow […]

Google Posts being rejected because of non-compliance with image guidelines

Google Posts being rejected because of non-compliance with image guidelines

“Something is very broken,” is the sentiment being expressed today by some local SEOs who are seeing their Google Posts rejected. The primary culprit appears to be pictures that don’t conform to Google’s image guidelines. Widespread issue. The Google My Business Help forum and Local Search Forum are abuzz with many SEO complaints. Some SEOs, however, have reported being able to get Posts up today. Below are some example Posts that have been rejected. No stock photos. Colan Nielsen of SterlingSky said in email, “From what I can gather it seems that Google is tightening up their desire to have better quality images in posts — mainly not wanting users […]

Dr. Martech and Mr. Hype: A Transformational Webinar

Dr. Martech and Mr. Hype: A Transformational Webinar

This post originally appeared on chiefmartec.com. I spend a lot of time debating dichotomies with myself: So as I find myself contemplating what the decade ahead holds for the martech industry and profession, I thought I’d invite you into the conversation. The previous decade saw the rise of the marketing technologist and the birth of a $100+ billion marketing technology industry with over 7,000 solutions. What does this next decade hold for the field? We face two competing themes. One: much-needed maturing of the martech profession and martech vendor landscape, bringing us greater structure, stability, and discipline. The other: further martech disruption as new technologies, new regulations, and new approaches […]

Subdomain or Subdirectory? What They Are & How They Affect SEO

Subdomain or Subdirectory? What They Are & How They Affect SEO

One of the most heated debates that I’ve been apart of is when I was arguing with my best friend that Taylor Swift is a good dancer. The first thing you should know about me is that Taylor Swift is my favorite artist, so you’d have a hard time convincing me she’s bad at anything (because she isn’t). That’s how I imagine the debate is between two search engine optimizers who debate whether subdomains or subdirectories are better for SEO. As a marketer, that debate can cause confusion. Below, let’s review the differences between a subdomain and subdirectory and how they affect SEO. Essentially, it’s all about site hierarchy. A […]

IGTV Monetization Is Coming, Which Could Make It a Much More Significant Consideration

IGTV Monetization Is Coming, Which Could Make It a Much More Significant Consideration

IGTV hasn’t seemingly gained a heap of traction as an entertainment option as yet, but Instagram has repeatedly noted that it has options, that it can still make IGTV a more significant consideration for viewers and creators. Could this be how it becomes a much bigger deal? As you can see in these screenshots, posted by reverse engineering expert Jane Manchun Wong, Instagram appears to be close to rolling out a new monetization program for IGTV creators. As noted in the description: “You can earn money by running short ads on your IGTV videos. When you monetize on IGTV, you agree to follow the Partner Program Monetization Policies.” The capacity […]