WordPress.com Introduces A New Way For Websites to Make Money via @MattGSouthern

WordPress.com Introduces A New Way For Websites to Make Money via @MattGSouthern

ADVERTISEMENT Websites hosted on WordPress.com can now monetize their content with a new recurring payments feature. Available with any paid plan on WordPress.com, the recurring payment feature lets site owners collect repeat contributions from supporters in exchange for things like exclusive content or a monthly membership. “Let your followers support you with periodic, scheduled payments. Charge for your weekly newsletter, accept monthly donations, sell yearly access to exclusive content — and do it all with an automated payment system.” Recurring payments on WordPress.com allows site owners to: Accept regularly-scheduled payments directly on their site. Offer ongoing subscriptions, site memberships, monthly donations, and more. Integrate their site with Stripe to process […]

Better Content Through NLP (Natural Language Processing) – Whiteboard Friday

Better Content Through NLP (Natural Language Processing) – Whiteboard Friday

Gone are the days of optimizing content solely for search engines. For modern SEO, your content needs to please both robots and humans. But how do you know that what you’re writing can check the boxes for both man and machine? In today’s Whiteboard Friday, Ruth Burr Reedy focuses on part of her recent MozCon 2019 talk and teaches us all about how Google uses NLP (natural language processing) to truly understand content, plus how you can harness that knowledge to better optimize what you write for people and bots alike.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. […]

23 Witty Grammar Jokes & Puns to Satisfy Your Inner Grammar Nerd

23 Witty Grammar Jokes & Puns to Satisfy Your Inner Grammar Nerd

Have you ever cringed at a “Got Milk?” ad? Feel a strange sense of pride when you find a typo in a reputable book? Did you secretly (or not-so-secretly) love making syntax trees in school? Then you might just love these grammar jokes as much as we do. Here are a few of our favorites — share yours with us in the comment section! (Note: A few of them could be considered inappropriate in some work environments … ) Download our free writing style guide to learn how to eliminate grammar mistakes from your writing. 23 Humorous Grammar Jokes & Puns 1. The streets were oddly desserted that night. Image from Write At […]

Google’s John Mueller on Structured Data, Speed, Disavows, Legacy Penalties & Much More [PODCAST]

Google’s John Mueller on Structured Data, Speed, Disavows, Legacy Penalties & Much More [PODCAST]

ADVERTISEMENT Podcast: Download Subscribe: Apple Podcasts | Android | “Not that there are no myths out there, but I think a lot of these things, they stick around for a reason and it’s important that people feel free to ask something that might be a dumb question. And if you never ask a dumb question, then you never learn what the actual answer is, so it’s not that I want people to stop asking this kind of question, it’s important that they ask things that are confusing to them. And even if that’s something that we hear repeatedly that is a myth or that’s based on an assumption that’s just […]

How to Restrict Your WordPress Forms to Logged-in Users Only

How to Restrict Your WordPress Forms to Logged-in Users Only

Are you looking for an easy way to restrict your WordPress form submissions to logged-in users only? If you have a membership site, online store, or another type of website that has registered users, then you may want to restrict certain forms access to only logged in users. In this article, we will show you how to restrict your WordPress forms access so only logged in users can fill out and submit them. When and Why You Need to Restrict Access for WordPress Forms? There could be a number of scenarios when you would need to restrict access to certain WordPress forms to logged-in users only. For example: You may […]

Quick Tips for Surviving the Search Marketing RFP Season via @joshuacmccoy

Quick Tips for Surviving the Search Marketing RFP Season via @joshuacmccoy

ADVERTISEMENT As another year draws to a close, at agencies, we prep ourselves for the influx of RFPs (Requests for Proposal). Tis’ the season of trying to manage usual day-to-day tasks while attempting to scope a hoard of opportunities. Don’t get me wrong. I never want to turn down an opportunity, but then again, this time of year can make one want to pull their hair out. So how do we survive this time of year as we profess how prospects can reach SEO and PPC success? It can be quite a struggle to identify prospect needs and opportunities without devoting a lot of time – and you’re seemingly giving […]

A New Customer Decision Journey: Embracing & Fueling the Flywheel via @christijolson

A New Customer Decision Journey: Embracing & Fueling the Flywheel via @christijolson

Ever since the introduction of the AIDA model in the late 1800s, marketers have been focused on growing a traditional marketing funnel. For over 100 years, the AIDA model was considered a marketing cornerstone as it moved consumers through a series of four linear stages in a purchase journey: Awareness. Interest. Desire. Action. In turn, marketers have spent most of their time attracting large amounts of consumers at the top of the funnel, with only a small portion of consumers moving through to a final action, or purchase. Put simply, within a marketing funnel, the majority of time and energy gets lost on prospects that do not convert. But what […]

Google Ads intros ‘restricted data processing’ capability for CCPA compliance

Google Ads intros ‘restricted data processing’ capability for CCPA compliance

Google will offer restricted data processing to enable businesses to comply with the California Consumer Privacy Act (CCPA), the company announced Wednesday. With restricted data processing enabled, Google will act as an affected business’ (advertiser, publisher or partner) data processing service provider. Here we’ll look at what this means for advertisers. Restricted data processing, Google explained, will “restrict how it uses certain unique identifiers, and other data processed in the provision of services to you, to only undertake certain business purposes.” What is the CCPA? Similar to the EU’s General Data Regulation Protection (GDPR), the CCPA provides several data privacy protections for California state residents. It is set to go […]

5 Ways Visual Search Will Change the Way You Market

5 Ways Visual Search Will Change the Way You Market

Hubspot’s recent List of Marketing Statistics for 2019 identified an unmistakable trend — the importance of visual content on social media. One of the highlighted studies found that the average person has the ability to recall 65% of the visual content they see almost three days later. Given that the average person sees about 5,000 ads per day, that level of picture recollection is incredibly impressive, and should be a wake-up call to marketers everywhere. Visualization is certainly vital to social media marketing, but it’s equally critical for every touchpoint in the customer journey. This is especially true for the product discovery process, where customers are developing a growing impatience […]

Pause out of stock products with this Google Ads Script

Pause out of stock products with this Google Ads Script

Black Friday and the busy festive season is rapidly approaching, it’s a boom time for retailers, but with the fast-moving environment, products rapidly go out stock, often with ads still running resulting in wasted budget. With large inventories, it’s almost impossible to keep on top of pausing ads to out of stock products manually. We hated seeing retailers wasting paid media budget, so our team of developers built this Google Ads script that runs hourly and automatically paused ads that are pointing towards products that are out of stock on Shopify. How does the script work? The logic behind the script is quite simple. It follows the URLs of all […]