How to Use Social Media for Keyword Research via @CarolynLyden

How to Use Social Media for Keyword Research via @CarolynLyden

For many beginners (and, heck, some mid-level and even advanced SEOs), the line between search engine optimization and social media can sometimes blur. Does your social media support or even help your search engine rankings? How does optimizing for search on social media affect your profile’s chance of showing up to new users? And what does it mean that my tweets show up in search results? In the past, the difference between SEO and social was fairly stark. When people search on Google or another search engine, they’re actively looking for answers or solutions to their problems. But when scrolling through social, any post your business adds is potentially just […]

Live with Search Engine Land: Local SEOs talk ‘buggy’ Google My Business, COVID-19

Live with Search Engine Land: Local SEOs talk ‘buggy’ Google My Business, COVID-19

[embedded content] Last week, Search Engine Land’s Greg Sterling hosted an hour-long discussion with leading local SEOs to talk about how local or multi-location businesses are coping with the economic and human effects of COVID-19. They spoke extensively about Google My Business and offered actionable tips about using new features to update profiles (and navigating the platform at a time when bugs are rampant and support is not exactly responsive). The talk was the second in our Live with Search Engine Land series of virtual events designed to bring the search community together at a time of such uncertainly. See our first talk here. We will be hosting another one […]

Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem

Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem

“This is definitely a pivotal moment,” said former teacher turned entrepreneur Lisa Abel last week. Her business, selling the series of specialized classroom materials she developed, is in its second year. Abel sells exclusively on Amazon and relies on its Fulfillment by Amazon (FBA) program for all order processing and shipments. Amazon’s decision to stop accepting inventory shipments for non-essential items to its warehouses for a four-week period has left sellers like Abel scrambling. Further, once unimaginable supply chain disruptions have rendered existing, best-practice processes anything but reliable. ‘Expect the unexpected’ “We see various things. So expect the unexpected,” said Frank Koshenash, president of Wunderman Commerce North America. “We’ve seen an […]

How 5 Brands Use WhatsApp For Marketing

How 5 Brands Use WhatsApp For Marketing

In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide. When the app launched in 2009, it was just a basic SMS platform that allowed you to log on, text message friends, send photos or videos, and make voice calls globally using Wi-Fi. The app became popular as an alternative to paying costly phone bills to communicate with loved ones around the world. As one of WhatsApp’s earlier adopters, I discovered the app when studying abroad in Ireland. After blowing up my U.S. cell phone bill with roaming fees and spending countless euros just to text my roommate on pay-as-you-go Irish […]

Video: Kevin Doory on difference between traditional SEO and local SEO

Video: Kevin Doory on difference between traditional SEO and local SEO

Kevin Doory and I have an unusual history, he is good friends with two of my employees at RustyBrick. In fact, he use to work with one of them about a dozen years ago. So sitting down and chatting with Kevin was espesially fun. Kevin works at AutoRevo as the director of SEO. Kevin told me that he feels local SEO is more challenging than traditional SEO because you have all of the complexities with traditional SEO and then add on that local SEO factors like proximity, reviews, and more. We also briefly talked about Google November local update, where Google added neural matching to local search. He also shared […]

Google Says Blocking Certain External Resources is Okay via @martinibuster

Google Says Blocking Certain External Resources is Okay via @martinibuster

ADVERTISEMENT In a recent JavaScript SEO Office Hours, Google’s Martin Splitt answered a question about blocking external JS and CSS resources. The question was whether blocking the resources would cause a site to lose rankings. There was however, a wrinkle in the question that was asked… Blocked JavaScript and CSS Can Affect Rankings Blocking JavaScript and CSS files can be cause ranking issues in certain situations. One reason is because Google needs some of those files in order to render the the web page and determine if it is mobile friendly. An official Google’s developer page says this:  “For optimal rendering and indexing, always allow Googlebot access to the JavaScript, […]

Google Search Console adds performance report and email preferences

Google Search Console adds performance report and email preferences

Google announced this morning on Twitter that it has launched a couple of new features in Google Search Console including a new way to choose whether to show performance data for your property directly in search results. Google also now lets you choose which types of emails you want to get. Performance data controls. Google said you can now choose to show performance data for your property directly in the search results. You know, that is when you do a search in Google and Google shows that box at the top from Google Search Console. Here is what that looks like: You can control if you see this now in […]

How to Make Your Post-Click Experiences Accessible to Everyone by Following ADA & WCAG Compliance Standards

How to Make Your Post-Click Experiences Accessible to Everyone by Following ADA & WCAG Compliance Standards

When creating post-click landing pages, how many advertisers think about web accessibility? If this is the first time you’re thinking about accessibility, chances are you’ve already been losing conversions. The fact is that one-in-five online users require accommodations to use a web page. These statistics from the CDC and the Epilepsy Foundation emphasize the need for post-click landing pages to be accessible to everyone: Making sure your post-click pages are ADA and WCAG compliant is the way to ensure accessibility to everyone. In today’s post, we explore what ADA and WCAG compliance entail and why it’s important for advertisers to implement these accessibility standards on their pages. What does online […]