Shopify Puts its Support Behind Facebook’s ‘Libra’ Cryptocurrency

Shopify Puts its Support Behind Facebook’s ‘Libra’ Cryptocurrency

Honestly, I was starting to think that Facebook’s Libra cryptocurrency project might never become a thing, but there is still some hope that we may see it reach the next stage. This week, eCommerce giant Shopify has announced that it’s joining the Libra Association, which is the support group that will oversee Facebook’s crypto governance. As explained by Shopify: “Our mission is to make commerce better for everyone, and to do that, we spend a lot of our time thinking about how to make commerce better in parts of the world where money and banking could be far better. That’s why we decided to become a member of the Libra […]

Facebook Launches New Creator Studio Mobile App

Facebook Launches New Creator Studio Mobile App

Facebook this week launched a new, mobile version of its Creator Studio tool, with a separate Creator Studio app to help better manage your Facebook Pages on the go. NEW! Facebook launches Creator Studio App on iOS + Android https://t.co/mMADtJVUq4 – FB gave me pre-release access to the app – Creators will find it useful, but it needs full post creation / publishing capabilities… Facebook suggest this is likely coming soon ???? Thoughts? pic.twitter.com/RR4tidLyoV — Matt Navarra (@MattNavarra) February 20, 2020 As you can see from the video above, via the new app, you’ll be able to manage and edit Page posts, view performance analytics and respond to messages – […]

Snapchat’s New Ad Unit Prompts Users to Call or Text Businesses via @MattGSouthern

Snapchat’s New Ad Unit Prompts Users to Call or Text Businesses via @MattGSouthern

ADVERTISEMENT Snapchat is launching a new ad unit that, rather than linking to a website, directs users toward calling or texting a business. The new Swipe Up to Call ads work exactly as their title suggests. An ad is displayed while viewing Snapchat stories which prompt the user to swipe up on their screen. Traditionally, these types of ‘swipe up’ ads pull up an in-app browser where users can make a purchase, sign up to a mailing list, download an app, and other such calls-to-action. With Snapchat’s new ad unit, users can directly call or text a business from their mobile phone by swiping up on the screen. “Businesses of […]

Twitter Makes it Easier to Append Tweets to Other Tweets via @MattGSouthern

Twitter Makes it Easier to Append Tweets to Other Tweets via @MattGSouthern

ADVERTISEMENT Twitter makes it easier to stitch tweet threads together by quickly adding a new tweet to an old tweet. Now, users can continue tweet threads right from the compose menu. Previously, adding to a tweet thread meant searching for an old tweet and composing a reply to it. Here’s how it works. First, hit the ‘new tweet’ button and compose a tweet. Next, swipe down on the tweet composer and you’ll see a see a list of previously published tweets. Tap the three-dot menu button and select the tweet you want to add to. Publish the new tweet. This saves a few steps when adding new content to a […]

New Conversion Actions in Google Ads & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

New Conversion Actions in Google Ads & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

ADVERTISEMENT On the latest episode of Marketing O’Clock, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are talking presidential meme campaigns, Valentine’s Day faux pas, and the creepy ransom notes some publishers are receiving. And yes, we’re still upset about the new Google Partners requirements. New Conversion Actions in Google Ads The more granular conversion actions allow advertisers to track “microconversions” for leads and sales separately from other conversions. Shep tells you what the new conversion actions are and how to use them. Facebook Introduces Hobbi from Facebook Jess tells you about the new app that’s eerily similar to another popular social network. Facebook Creator Studio App The mobile version […]

Twitch Is Predicted to Boost Monthly Users 14% to 37.5M This Year

Twitch Is Predicted to Boost Monthly Users 14% to 37.5M This Year

The facts: Twitch will boost its regular viewership 14% to 37.5 million this year and reach about 16% of the U.S. audience for digital video, researcher eMarketer said in its first estimate of the audience size for the Amazon-owned livestreaming platform. Twitch will continue growing to hit 47 million viewers by 2023, according to the forecast. Twitch’s growth rate will steadily fall from about 24% last year to 6.3% by 2023 as the livestreaming industry matures and the platform loses audience share to rivals such as Google’s YouTube Gaming, Microsoft’s Mixer and Facebook Gaming, per eMarketer.​ The researcher defines Twitch viewers as internet users of any age who watch its […]

How to Convert Your Social Media Leads: 4 Useful Tools

How to Convert Your Social Media Leads: 4 Useful Tools

Getting people to engage with you on social media is only the first step; next, you also want to turn them into leads. And even better, convert them into customers. At the end of the day, you want to understand how much social media contributes to your company’s bottom line through acquired customers and sales. Without this information, it’s difficult to calculate your social media ROI. Of course, a majority of businesses engage in social media marketing. But most of them can only boast of vanity metrics that have little to do with sales. To ensure you drive your social media leads from the top of your sales funnel to the […]

YouTube for Beginners: How to Set up Your Channel via @ChandalN

YouTube for Beginners: How to Set up Your Channel via @ChandalN

ADVERTISEMENT YouTube single-handedly changed the way that we consume content. We’ve all heard of the hundreds of hours of content uploaded each day on YouTube, and the billions of hours watched every month, and it being the world’s second-largest search engine. Other video platforms have tried to follow suit but pale in comparison to the mighty YouTube content engine. Many have built careers off of vlogging and made millions. This phenomenon is simply in response to user behavior. The more people consume content on YouTube, the more advertisers pay to put their messages there, and the more influencers (even micro ones) make money. And while the golden days of YouTube […]

New local SERP live in Europe

New local SERP live in Europe

In April 2019, Google was experimenting with a new local SERP that highlighted alternative directory sources for the same query. At the time, we saw an example in the wild for Germany. Now, an updated version of the SERP featuring branded directory buttons appears to be live in the UK, Belgium, Spain, Greece, and France – if not already throughout Europe. A more prominent directory box. Below is an example screenshot from a UK search, showing directory links above the map and local pack. SERP showing results for ‘asbestos removal Halifax UK‘ This change in the SERP grows out of Google’s continuing effort to comply with the European Commission’s antitrust […]

40 Instagram Influencer Marketing Stats to Guide Your Strategy in 2020 [Infographic]

40 Instagram Influencer Marketing Stats to Guide Your Strategy in 2020 [Infographic]

Published Feb. 21, 2020 For those of you considering launching an influencer campaign in 2020, Four Starzz Media has put together an infographic full of stats to help you better understand the current state of influencer marketing. They break things down as follows: What platform is the most popular for influencer marketing? Where do consumers follows influencers? How frequently do influencers post on Instagram? Why are Instagram stories so popular? Why are micro-influencers gaining popularity on Instagram? Check out the infographic for more detail. Filed Under: Social Marketing