The ROI of Ranking in Google Search: How Organic Search Can Save You Thousands via @http://twitter.com/kristintynski

The ROI of Ranking in Google Search: How Organic Search Can Save You Thousands via @http://twitter.com/kristintynski

SEO and content work, when at its best, provides a provably positive return-on-investment (ROI). Predicting the ROI, however, can be difficult. Some sites will try to project potential ROI for ranking in Google Search by looking at what ranking improvements mean in dollars and cents. Some businesses can actually assign monetary values to each unique new visitor they earn thanks to great tracking in analytics; others can rely less on exact metrics like the cost-per-click (CPC) value of the same organic traffic. Looking for a method of determining the ROI of your content and SEO initiatives? Read on to learn more. Two Assumptions First One way to estimate the potential […]

5 tips and trends from Google Webmaster Conference

5 tips and trends from Google Webmaster Conference

Google held its Google Webmaster Conference event for the first time at its Mountain View, California headquarters on Monday. Here are five tips and trends we took away from the event. Structured data. Over the years, Google has continued to roll out new support for additional structured data markups and continues to expand support for additional rich results in search. What was apparent from the numerous talks at the conference was that Google will expand support for structured data to inform new experiences in the search results as well as the Assistant. This includes adding new rich result types, above the numerous options already officially supported. It also includes Google […]

Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines. Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. For example, Facebook Ads is considered an alternative to Google Ads, YouTube is a go-to site for learning about new products, Instagram offers Shoppable posts, and Reddit […]

Bing Announces Link Penalties via @martinibuster

Bing Announces Link Penalties via @martinibuster

Bing announced a new link penalties. These link penalties are focused on taking down private blog networks (PBNs), subdomain leasing and manipulative cross-site linking. Inorganic Site Structure An inorganic site structure is a linking pattern that uses internal site-level link signals (with subdomains) or cross-site linking patterns (with external domains) in order to manipulate search engine rankings. While these spam techniques already existed, Bing introduced the concept of calling them “inorganic site structure” in order to describe them. Bing noted that sites legitimately create subdomains to keep different parts of the site separate, such as support.example.com. These are treated as belonging to the main domain, passing site-level signals to the […]

Google extends Shopping ads to more YouTube inventory

Google extends Shopping ads to more YouTube inventory

Just in time for the holiday shopping season, Google is expanding the visibility of Shopping campaigns on YouTube. Showcase Shopping ads are also going more places and opening up to more categories. Finally, sitelinks are coming to TrueView for action ads, the company announced Tuesday. New Shopping ad inventory on YouTube. Shopping ads can now show on the YouTube home feed and YouTube search results. On mobile, users will be able to scroll through a carousel of “Suggested Products” that will appear between videos on the home page or at the top of the search results. Shopping ad carousels may appear on the YouTube home feed or at the top […]

Twitter VP of Design Shares List of Coming Platform Features

Twitter VP of Design Shares List of Coming Platform Features

Ready for some new Twitter features? Well, don’t get too excited, they won’t be coming till 2020 (if they make it through at all). Also, an edit option is not among them, but Twitter’s VP of Design and Research Dantley Davis has shared a list of five new features that he’s ‘looking forward to in 2020’. Of course, ‘looking forward to’ doesn’t mean these are definitively on the way, but given the source, it’s a pretty good probability that these will be rolled out within the next six months. Here’s what’s on the list: 1. Remove me from this conversation This is a fairly basic option which would enable you to […]

Facebook Will Implement Limits on How Many Ads a Page Can Run in 2020

Facebook Will Implement Limits on How Many Ads a Page Can Run in 2020

As part of its latest Graph and Marketing API update, Facebook has announced that it will soon implement limits on how many ads a Page can run at any time. As explained by Facebook: “In mid-2020, we are implementing a limit on the number of ads each Page can run at the same time. The ad limits will impact just a small percentage of advertisers, and we plan to share more details about the limits early next year.” Which seems weird right? Why would Facebook actively limit its revenue potential by restricting how much money a brand can spend on ads? According to Facebook: “We’re implementing ad limits because very […]

LinkedIn Adds New Language Translation Settings to Broaden Usage Capacity

LinkedIn Adds New Language Translation Settings to Broaden Usage Capacity

As its user base continues to expand internationally, LinkedIn has this week added two new language translation options in order to better facilitate on-platform communication. As explained by LinkedIn: “[We’ve introduced] two new settings that allow you to input all the languages you understand and do not want to be offered translations for, as well as being able to define which language you would like all content translated into. This makes the choice of content experience explicit, and also extends our translation offering beyond the LinkedIn interface languages to the 60+ offered for translation by Microsoft Cognitive Services.” The new process works like this – say you live in the US, but […]

TikTok Launches ‘Share to TikTok’ SDK, Expanding its Connection to Third Party Tools

TikTok Launches ‘Share to TikTok’ SDK, Expanding its Connection to Third Party Tools

If you’re a brand that’s looking to utilize TikTok for your marketing efforts, this will be welcome news. This week, TikTok has announced the launch of its ‘Share to TikTok’ SDK, which will enable third-party apps to integrate directly with the rising app. That means that users of video editing apps like Adobe Premiere Rush will be able to upload videos direct to TikTok from the app’s editing platform. As explained by TikTok: “This new Share to TikTok feature enriches the content available on TikTok, diversifies the types of videos users can discover, and offers more editing choices for users to explore in addition to TikTok’s built-in creative tools. Most […]