Instagram Adds New Listings of ‘Least Interacted With’ and ‘Most Shown in Feed’ in Following Tab

Instagram Adds New Listings of ‘Least Interacted With’ and ‘Most Shown in Feed’ in Following Tab

Instagram has rolled out two new category listings within your ‘Following’ tab which will enable you to see which accounts get the most visibility in your feed, and which you rarely engage with. Want to see which Instagram accounts show up in your feed the most and who you interact with the least? Now you can! Just tap “Following” and manage your list from there. pic.twitter.com/eKFOBCdutr — Instagram (@instagram) February 6, 2020 The listing of those you don’t engage with essentially recommends people who you should unfollow, while the most present list will give users more control over their algorithm-defined feed. If you don’t like any of the accounts you see, […]

Tiktok Provides Option to Upload Content via Desktop

Tiktok Provides Option to Upload Content via Desktop

This could be handy for digital marketers looking to make use or rising video app TikTok. As shared by social media expert Matt Navarra, users can now upload TikTok videos via the desktop version of the app. The process could be helpful for those managing various social media accounts from a single workstation, saving you from having to take out your phone for certain tasks, while it will also enable uploads of more polished, edited content, in line with traditional brand approach. Of course, it’s equally possible that uploading more off-the-cuff, in-the-moment videos from your phone will lead to better performance on the platform, but the option provides an additional consideration, […]

Linqia Publishes 2020 Events Calendar for Digital Campaign Planning [Infographic]

Linqia Publishes 2020 Events Calendar for Digital Campaign Planning [Infographic]

Looking to better map out your 2020 content strategy, and ensure that you don’t miss any major celebrations or events? This will help – influencer marketing platform Linqia has published a new listing of major events of note in 2020, including the key events that are ripe for campaign tie-ins and broader, seasonal pushes. The listing includes all the main holidays, but along with this, Linqia has also added in things like ‘Star Wars Day’, ‘National Girlfriends Day’, ‘National Taco Day’ and more. Twitter has provided a similar calendar, but the Linqia version is more compact, which could make it handy to print out and keep nearby, so you can keep […]

Reddit Announces New Partnership With Tagboard to Facilitate Connection With TV Broadcasters

Reddit Announces New Partnership With Tagboard to Facilitate Connection With TV Broadcasters

Reddit has this week announced a new partnership with Tagboard which will facilitate connection with TV broadcasters, enabling them to use Reddit content in their programs. As explained by Reddit: “The partnership marks Reddit’s first foray into aggregated content sourcing for broadcast, enabling more than 250 of the largest global broadcast entities to leverage the voice and ideas of redditors for broadcast news, sports television, and entertainment shows.” As demonstrated in this example, the new process will make it easier for broadcasters to include Reddit content in stories and discussion segments. Reddit has already partnered with broadcasters like NFL Network and TEGNA, which operates 49 local newsrooms across the US, in order […]

Twitter Adds More Users in Q4, but Warns of Rising Costs as It Continues to Invest in Improvements

Twitter Adds More Users in Q4, but Warns of Rising Costs as It Continues to Invest in Improvements

Twitter has this week posted its latest performance report, covering Q4 2019. And there are some good signs in the data, with things looking much better than they did in Twitter’s previous update, where it revealed a significant issue with its ad targeting systems that reduced revenue growth. But there are also some concerns. We’ll start with the positive – on users, Twitter’s efforts to improve relevance and discovery appear to be bearing fruit, with the platform adding 21% more monetizable daily active users in the period, taking it to 152 million mDAU. mDAU is Twitter’s own user, custom metric which it added back in Q4 2018. Monetizable active users […]

Facebook Begins Registering News Pages in Europe Ahead of Broader Rollout of News Section

Facebook Begins Registering News Pages in Europe Ahead of Broader Rollout of News Section

In what may be a precursor to Facebook undertaking a wider rollout of its new, dedicated News tab, The Social Network has this week put out the call for news publishers in Europe to register their Facebook Pages in order to qualify for specific publisher benefits. Over on the Facebook for Media blog, Facebook has issued call-outs for publishers in Finland, Norway, Denmark and Sweden. As per Facebook: “Publishers can apply to have their Pages registered. To be included, they must abide by guidelines we developed with news organizations, academics and industry groups. For example, Pages must focus primarily on reporting about current events and information, cite sources, and include dates. […]

Google Lets iPhone Users Conduct Searches With Siri via @MattGSouthern

Google Lets iPhone Users Conduct Searches With Siri via @MattGSouthern

Google is making it possible for iPhone users to conduct searches via the onboard Siri voice assistant. An update to the Google app for iOS allows it to communicate with Siri via Apple’s Shortcuts app. Shortcuts comes pre-installed on new iPhones, and it’s also available as a free download from the App Store. One of the things users can do with Shortcuts is create custom voice commands. The voice commands can be used to trigger compatible apps to perform specific actions. For instance, Siri can now trigger the Google app to conduct a search with the command “Hey Siri, Search Google for [keyword].” Here’s how to set it up. Setting […]

7 SEO Processes That Get Easier with Increased PageRank/Domain Authority – Whiteboard Friday

7 SEO Processes That Get Easier with Increased PageRank/Domain Authority – Whiteboard Friday

A rising tide lifts all ships — and it’s similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today’s Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I’m Cyrus Shepard. Quick Whiteboard this week. I want to talk about links. We know in SEO we love links. Everybody wants links. But why? What do links do for […]

20 Nerdy Valentine’s Day Gifts for the Marketer in Your Life

20 Nerdy Valentine’s Day Gifts for the Marketer in Your Life

Roses are red, violets are blue, Valentine’s Day is coming … and you didn’t think this one through. If you’re shopping for a marketer, picking out a gift can be even more intimidating. We love trends, creativity, but also practicality! So, do you go the creative and funny route, by us something that can help us in the office, or embrace a pop culture trend we’ve been raving about.   With everyone’s favorite “Hallmark holiday” right around the corner, we had a hunch that some of you might have forgotten to pick up something special for a friend, family member, or special someone who works in the marketing world. Rather […]

How to Advertise on LinkedIn: A Beginner’s Guide via @ashleymadhatter

How to Advertise on LinkedIn: A Beginner’s Guide via @ashleymadhatter

Rumor has it that LinkedIn may be the up and coming advertising player this year. Sure, they’ve offered advertising services for years now, but up until recently, LinkedIn has really nailed down the craft of being an ad service provider and a social media network. What really helps set LinkedIn ads apart from other social media advertising platforms (e.g., Facebook), is their B2B targeting options. B2B marketers flock to LinkedIn because that’s where “all of the professionals” are. Knowing this, LinkedIn has optimized its targeting options to allow marketers to really hone in and be able to connect with those specific professionals. Want to focus on the healthcare industry? You […]